NEWS - Page 103 of 168 - ScreenVoice.cz – The Power of Total Video

72% OF SUPER BOWL COMMERCIALS USE HUMOUR OR JOKES

6. 2. 2024 | 1 min read iSpot’s all-industry Creative Assessment database reveals only 23% of all ads last year (norm) connected through humor – and the reason is there is inherent risk in trying to be funny. But during the Super Bowl, "funny" ads have become the norm at this point – especially this past year, when 72% of Big Game ads scored for humor.

DANIEL GRUNT: THE DEMAND FOR ADVERTISING ON NOVA DID NOT DECREASE AFTER THE PRICE INCREASE, QUITE THE OPPOSITE

6. 2. 2024 | 2 min read Advertising in linear broadcasting will continue to account for more than half of the Nova Group's revenue in 2030, says TV Nova CEO Daniel Grunt in an interview published in the current issue of MAM 06/2024.

AMPERE: CONTENT SPEND TO GROW 2% IN 2024

5. 2. 2024 | 2 min read The combination of election-related investment and a return to production following the Hollywood strikes are leading to a boost in spending on content.

JANUARY VIEWERSHIP : ČESKÁ TELEVIZE GOT THE HIGHEST SHARE

5. 2. 2024 | 1 min read The first month of the new year brought the highest share of viewership to Czech Television stations.

CHANGES IN THE MANAGEMENT OF THE PRIMA GROUP

5. 2. 2024 | 1 min read As of 1 February, there are changes in the legal section of Prima Group. Due to the growing and increasingly demanding agenda of the Legal Director, Prima Group management has decided to create a new position: the Director of Media and Legal Affairs.

THE RIGHT WAY TO BUILD YOUR BRAND

5. 2. 2024 | 15 min read The best ad campaigns make a memorable, valuable, and deliverable promise to customers.

HOW TO MAP MEDIA QUALITY FOR PHYSICAL AND MENTAL MEASURES

2. 2. 2024 | 5 min read EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.

WHY DOES MOST ADVERTISING FAIL TO GET ATTENTION?

1. 2. 2024 | 7 min read Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facing advertisers: how to get attention. His answer is creativity. People would rather not be exposed to advertising, so creativity provides the means to get their scarce attention. However, there are a couple of points implied in his article that I believe deserve a little more attention than he has given them. Tom's GUIDE to more memorable creative Before I go further, I just want to reorder an important summary of advertising principles that Tom provides in his article. Simply re-ordering his five principles gives us a nice little acronym: GUIDE.

TV NOVA IS CHANGING LOGO AND GRAPHIC DESIGN FOR ITS 30TH ANNIVERSARY

31. 1. 2024 | 2 min read Nova Television will celebrate its thirtieth anniversary on the 4th February. In the first half of the year it will change the graphic design of its main channel and introduce a new logo. The last time it changed it was seven years ago.

MEDIAR.CZ INTERVIEW: MICHAL REITLER

31. 1. 2024 | 1 min read In an interview with mediar.cz, Michal Reitler, head of content development at Voyo and TV Nova, explains how the TV content offer is compiled for Nova's broadcasts or for the Voyo streaming platform.

ROI OF SUCCESSFUL CAMPAIGNS CONTINUES TO GROW

31. 1. 2024 | 2 min read A WARC analysis of 1,394 case studies reveals that successful advertising campaigns achieve a median revenue return on investment (ROI) of 4.34:1 – the highest value achieved since tracking began in 2017.

HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

31. 1. 2024 | 6 min read An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and millennials. The Evolution of Television Television has come a long way since its inception. From bulky TVs to sleek, high-definition flat screens, the hardware has transformed significantly.