THE AUTUMN PROGRAMME OF COMMERCIAL TELEVISION FULL OF NEWS

12. 8. 2023 The summer has entered its second half and last week the commercial TV stations associated in the Association of Commercial Television presented a number of new programmes for the autumn. What can the audience look forward to? TV Nova will be introducing several new programmes in the autumn The autumn programming schedule of TV Nova will be enriched by a new series of Crime Angel, the series Dad in Trouble or the reality docu-reality Lost Family. The anticipated reality show BigBrother will be broadcast on the Voyo video platform and on one of the group's thematic stations.

NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

11. 8. 2023 New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications

MNTM SELECTION: HOLIDAY ADS THAT WARM THE HEART

10. 8. 2023 The holiday season may be far ahead, but there's no time to waste in planning for it. Each month, QuickFrame by MNTN compiles a selection of the best ad creatives whose concepts have resonated with audiences. And now is a good time to take a look at a few favorite holiday ads from the past season that can provide inspiration for upcoming holiday campaigns.

WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

10. 8. 2023 Connected TV, or CTV for short, is in a growth phase, as viewers and advertisers migrate from linear broadcast television. The channel is being hyped by media owners and ad tech vendors alike as offering the ideal synthesis of TV reach and digital addressability.

THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME

10. 8. 2023 Is media a field in decline? Few will refute that as forcefully as Dušan Švalek. The man who already largely runs the operations of CME, the multinational group that operates the Czech Republic's most-watched commercial television and has huge plans for the Voyo video library.

PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II

10. 8. 2023 When the British queen Elizabeth II died last autumn, it affected the whole world. Both those who loved the queen and those who see the British monarchy as a relic of the 19th century. To some extent, this is due to the fact that the queen and her family are not only political actors but also (and perhaps above all) part of global pop culture. Elizabeth II was also aware of this specific role during her lifetime, and she did not hesitate to engage in several marketing activities to promote events that were important to Great Britain. However, marketing and the british royal family are not exactly concepts that necessarily go hand in hand. If you are a traditional manufacturing or distribution company, you are probably not going to get the official royal stamp in your presentation. But there are options - official ones and less so. But you must always remember that you are teetering on the edge, with only one thing setting the basic direction - strict rules. RULES, RULES, AND MORE RULES First of all, it is good to remember that even a simple mention of any member of the royal family or a significant event is not a commonplace for marketers. Of course, many of them would like to add a touch of formality to their product, and references to the ruling family or symbols of the British monarchy are more suited to this than anything else. But as has been said, it is not that simple - no member of the royal family can be mentioned or shown in any marketing campaign without prior approval. The only exceptions to this are incidental mentions that are not directly related to the product being advertised and mentions in books, articles, films or other sources associated with that person. But even this is not a 100% rule.

WOMEN’S SPORTS VIEWERSHIP ON THE RISE

9. 8. 2023 Interest in women’s sports is growing at a meteoric pace. How can broadcasters and sponsors fuel the momentum?

TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE

9. 8. 2023 Would you like English or Maori? In a country with the Maori name Aotearoa, which means “land of the long white cloud”, you can choose. New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.

ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE

9. 8. 2023 Contagious speaks to Dr Grace Kite about the relationship between advertising and analytics, and why even LinkedIn likes have their place in discussions about effectiveness.

EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT

8. 8. 2023 Agencies and sponsors don't have much time left to submit projects to the Advertising and Marketing Effectiveness Competition.

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

8. 8. 2023 The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. "We have already negotiated a deal with Czech Television," says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the video platform to date, recent personnel changes in Prima's management and his view on the amendment to the Audiovisual Act.

TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

7. 8. 2023 As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority.

THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR

7. 8. 2023 The average audience share during Saturday's Best of Depeche Mode was 4.5 times higher than this year's average for Óčka Star in the 15 to 69 year old category. This selection generated a high level of interest from viewers aged 35 and over. For example, among female viewers aged 35 to 44, the audience share was 6.31%. This made Óčko Star the 5th most watched TV channel among this target group of female viewers during the programme's broadcast and even surpassed one of the top three TV stations.

KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN

4. 8. 2023 So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

VOD SERVICE PRIMA+ IS PREPARING NEWS

4. 8. 2023 The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas).

PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”

3. 8. 2023 PRIMA TV WILL RELY MAINLY ON NEW SERIES AND NEW EPISODES OF ITS ENTERTAINMENT AND JOURNALISTIC PROGRAMMES IN THE AUTUMN. THE AUTUMN PROGRAMMING SCHEDULE WAS PRESENTED AT A PRESS CONFERENCE ON THURSDAY.

STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS

3. 8. 2023 Two thirds of UK adults are planning some cutbacks in their Christmas spending, according to new research from the IPA – understanding pain points and opportunities will be crucial.

TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING

3. 8. 2023 The world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where the chosen ones live in modern western-style residencies, brimming with luxury, but those born in the “wrong” caste survive in shacks in abject poverty. This is India, a land of contrasts. Let’s see what specifics define Indian advertising. IN THE BEGINNING, THERE WAS CLOTHING The very first black and white television advertisement in India was aired on January 1, 1976 (some sources say 1978) and it was for Gwalior Suitings garments. Unfortunately, the footage is not available. However, this is not true of the first colour advertisement. The colour spot, which lasted a full 100 seconds, is highly reminiscent of a Bond parody. It concentrates everything you might think of in connection with an action movie (in this case, an ad) - knife throwing, leopard, python, swords, shooting, murder, kidnapping, helicopter, sensuality, suspense, speedboat. It would probably make Agent 007's own chin drop: