BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER

2. 5. 2025 Harry Potter and his magical world are symbols of the magic and fantasy behind the reality of everyday life. The idea that even an ordinary person could belong to the world of magic is appealing and inspiring to many people. But that’s not the only thing that attracts advertisers to the Harry Potter phenomenon. In… Continue reading BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER

BLOCKS HERE AND THERE: MINECRAFT AS A SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS

4. 4. 2025 All eyes of the famous game’s fans were fixed on the long-awaited Minecraft Movie, which premiered on 4 April 2025, and became one of the biggest film hits of the year. Naturally, many advertisers jumped on the bandwagon of the new film with their campaigns. The new film has so far grossed over 320 million… Continue reading BLOCKS HERE AND THERE: MINECRAFT AS A SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS

SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE

1. 4. 2025 A new adaptation of Snow White recently hit cinemas and sparked a wave of discussion. Despite the mixed reactions to the new animated film from The Walt Disney Studios, the timeless story of a beautiful, innocent girl, an evil stepmother, and seven dwarfs still resonates emotionally with both children and adults. And as such, it… Continue reading SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE

BRAND BATTLES IN THE AUTOMOTIVE INDUSTRY: BMW, MERCEDES AND TESLA

31. 3. 2025 The automotive industry is one of the most competitive sectors in the world. As a result, the battle between brands for customer favour doesn’t just take place on racetracks, but mainly in the advertising industry. Gone are the days when it was enough to show a beautiful woman casually leaning against a shiny car to… Continue reading BRAND BATTLES IN THE AUTOMOTIVE INDUSTRY: BMW, MERCEDES AND TESLA

IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS

20. 3. 2025 Every year, the International Day of Happiness is a reminder of the important role positivity plays in everyday life – and the advertising world is no exception. For some time now, mind positivity has become a key strategy for brands willing to reach customers not only effectively but also with emotions that leave a lasting… Continue reading IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS

TV ADVERTISING DESERVES AN OSCAR FOR ITS EFFECTIVENESS AND CREATIVITY

3. 3. 2025 The Oscars film event is not just a celebration of the art of cinema. It is also a major marketing opportunity. Every year, the Academy Awards offer a close connection between television advertising and the film industry.

WHEN THE BREAK IS AS MUCH FUN AS THE GAME. WHAT WAS THE HIGHLIGHT OF THIS YEAR’S SUPER BOWL COMMERCIAL BREAK?

17. 2. 2025 Super Bowl LIX confirmed its status as the advertising event of the year that leaves no one cold in the marketing world and once again attracted the attention of not only sports fans, but also advertising professionals from around the world.

BRAD PITT, KEANU REEVES AND BRUCE WILLIS AS THE STARS OF ADVERTISING. FOREIGN MARKETING IS TEEMING WITH HANDSOME ACTORS

13. 2. 2025 Casting a celebrity actor in an ad usually costs a lot of money, but it pays off for brands. They know this abroad. Especially when the face of the brand is a handsome sight to behold, a tough guy or, on the contrary, a charismatic gentleman. Who wouldn’t want to drink coffee like George Clooney?… Continue reading BRAD PITT, KEANU REEVES AND BRUCE WILLIS AS THE STARS OF ADVERTISING. FOREIGN MARKETING IS TEEMING WITH HANDSOME ACTORS

PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES

16. 1. 2025 Fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that's why they are found across modern advertising in a variety of forms.

THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

28. 12. 2024 In December, Czech cinemas premiered a new adaptation of a cult story that has deeply resonated with audiences across generations. Not only the fan base of the famous book now has the opportunity to see the American-Japanese film The Lord of the Rings: The War of the Rohirrim. Ever since the first film adaptation of… Continue reading THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES

20. 12. 2024 Once upon a time… Long, long ago… This is what they say in fairy tales but no matter how long ago the stories hidden in fairy tales took place, they mirror our present. They portray the contrast between good and evil in a unique way and show diverse characters and values. Moreover, they have the… Continue reading SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES

USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL

19. 12. 2024 Watching films and TV series is a pleasant escape from reality for most of us. Unlike reading books where you have to activate your imagination to embark on other worlds, film writers, directors, cinematographers, editors and effects artists make it much easier for us. The world of fairy tales and adventure is within our reach… Continue reading USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL

THE SIMPSONS: WE HAVE BEEN SEEING THE YELLOW FAVOURITES FOR 35 YEARS, NOT ONLY ON SCREEN BUT ALSO IN ADVERTISING COLLABORATIONS WITH WELL-KNOWN BRANDS

17. 12. 2024 It was 35 years ago today, 17 December, that The Simpsons first appeared on our screens. The enduring popularity of this yellow phenomenon is evidenced by the fact that it is the longest-running animated show in history and by the many Guinness World Records for the longest-running sitcom, the longest-running animated series, the most guest… Continue reading THE SIMPSONS: WE HAVE BEEN SEEING THE YELLOW FAVOURITES FOR 35 YEARS, NOT ONLY ON SCREEN BUT ALSO IN ADVERTISING COLLABORATIONS WITH WELL-KNOWN BRANDS

FROM THE KITCHEN RIGHT ONTO THE SCREEN. WHAT IS THE SECRET INGREDIENT FOR BRANDS WORKING WITH POPULAR CHEFS?

5. 12. 2024 The stars of the culinary world no longer dazzle with their creations on the plate – they also become icons who inspire advertising and shape trends. Combining their talent, charisma, and strong brands not only brings innovation in marketing but also a new perspective on how gastronomy can influence our everyday lives. How can combining… Continue reading FROM THE KITCHEN RIGHT ONTO THE SCREEN. WHAT IS THE SECRET INGREDIENT FOR BRANDS WORKING WITH POPULAR CHEFS?

TELEVISION CELEBRATES ITS DAY: EVEN IN 2024, IT REMAINS A RELIABLE COMPANION AND GUIDE IN MODERN LIFE

21. 11. 2024 Every year on 21 November, we celebrate World Television Day, which highlights the irreplaceable role of this medium in our lives.

FORREST GUMP AND MARKETING: TELEVISION ADVERTISING IS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET. BUT THE EXPERIENCE WILL BE GREAT

31. 10. 2024 Just like many other famous films, Forrest Gump, overflowing with now-iconic scenes and quotes, caught the attention of brands. This iconic film, celebrating its 30th anniversary, combines a personal story with significant historical events, evoking powerful emotions, which is immensely valuable for marketing. Let’s take a look at which brands have successfully drawn inspiration from… Continue reading FORREST GUMP AND MARKETING: TELEVISION ADVERTISING IS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET. BUT THE EXPERIENCE WILL BE GREAT

FROM KENNEDY TO THE CZECH VELVET REVOLUTION: TELEVISION WAS, IS AND WILL BE THE VIEWER’S GUIDE THROUGH MODERN HISTORY

28. 10. 2024 Television has shaped modern history. Today, in combination with social media, television influences the world more than ever. What has been its historical role so far?

TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL

17. 10. 2024 It was 1984 when the Transformers brand was born, founded by American toy manufacturer Hasbro and Japanese brand Takara Tomy. The battle between the Autobots and the Decepticons was about to begin – in comics, innovative toys, films, and various TV shows. Even in TV advertising. Today, Transformers have millions of fans. What is behind… Continue reading TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL