CZECHS DO NOT PERCEIVE COPYRIGHT INFRINGEMENT AS A MAJOR THREAT

31. 8. 2025 The majority of Czechs perceive child sexual abuse and related content as the biggest threat on the internet, while copyright infringement or the sale of counterfeit goods are considered less harmful than people in other European countries. The Central European Digital Media Observatory (CEDMO) in cooperation with Ipsos conducted the first wave of the international… Continue reading CZECHS DO NOT PERCEIVE COPYRIGHT INFRINGEMENT AS A MAJOR THREAT

CZECH SHOPPERS 45+: ACTIVE, CHOOSY AND NOT SO DIFFERENT FROM THE YOUNG

28. 8. 2025 The consumer behaviour of Czechs aged 45-64 is not very different from that of younger generations, yet this largest age group is often neglected in marketing strategies, Petr Tomáš discusses in another text about Czechs over 45. In the first part we showed you that Czechs 45+  are the richest Czech target group, which doesn’t… Continue reading CZECH SHOPPERS 45+: ACTIVE, CHOOSY AND NOT SO DIFFERENT FROM THE YOUNG

TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET

27. 8. 2025 Toyota expands its activities in the area of branded content and product placement, becomes a partner of the reality show Zrádci. Toyota Czech Republic has become an official partner of the second series of the detective game show Zrádci broadcast on TV Prima, for which it provided eight Land Cruiser vehicles. It is thus expanding its… Continue reading TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET

EFFIE REGISTERS 118 APPLICATIONS THIS YEAR, A FIFTH MORE THAN LAST YEAR

26. 8. 2025 The largest domestic advertising effectiveness competition Effie will evaluate 118 applications this year. This is a record number. A record 118 entries will compete in the 28th edition of the Effie Awards Czech Republic, announced by the Association of Communication Agencies (AKA). The fiercest competition is in the sports category, in activation marketing and in… Continue reading EFFIE REGISTERS 118 APPLICATIONS THIS YEAR, A FIFTH MORE THAN LAST YEAR

NOVA OPEN TO BRINGING ORDINACE BACK TO TV

26. 8. 2025 Nova wants to build on this year’s results with its autumn programming, having succeeded in increasing its market share. Nova group’s Programming Director, Silvia Majeská, believes that the autumn lineup is strong and will find its audience. The Nova group expects its autumn programming schedule to continue the current growth in viewership. Nova group’s Programming… Continue reading NOVA OPEN TO BRINGING ORDINACE BACK TO TV

TV FALL IS STARTING. THE NEWS FEED IS JUST GETTING STARTED

25. 8. 2025 Another fall television programming season begins. Most of the news will be presented on commercial stations in the week of August 25. The last week of the holiday season has been chosen by the two leading commercial TV stations Nova and Prima as the starting point for most of their autumn premiere programmes. From Monday,… Continue reading TV FALL IS STARTING. THE NEWS FEED IS JUST GETTING STARTED

BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS

22. 8. 2025 As the start of the school year approaches, major brand marketing campaigns aimed at students and parents have kicked off. With the start of the new school year approaching, major back-to-school marketing campaigns targeting parents and students are kicking off. This means that offers of school backpacks, notebooks, art supplies and other school supplies are… Continue reading BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS

CNN PRIMA NEWS LAUNCHES VIDEO PODCAST ABOUT STARTUPS

21. 8. 2025 CNN Prima News is launching Start[up]ujeme, a weekly show that will offer a look at the Czech and global startup scene and opportunities in innovation and technology. CNN Prima News is coming up with a new format focused on the startup scene. The Start[up]ujeme show will offer a look at current trends, companies and investment… Continue reading CNN PRIMA NEWS LAUNCHES VIDEO PODCAST ABOUT STARTUPS

GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

18. 8. 2025 TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. However, the increase will not be as significant as last year. At the same time, he estimates that streaming revenues could match those from TV advertising around 2030. Launched this March, the Oneplay platform is increasing its number of subscribers,… Continue reading GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

15. 8. 2025 Labubu toys are conquering the world. Even stars such as Rihanna, Dua Lipa and David Beckham share photos with them. And the manufacturer’s sales are soaring. They’re a bit like monkeys, but instead of a cute smile, they have a creepy look on their lips. Still, almost everyone wants them, and people are willing to… Continue reading LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

PRIMA KRIMI SK LAUNCHES ITS BROADCASTING ON MONDAY, SEPTEMBER 1

14. 8. 2025 The Prima Krimi SK channel, which will start broadcasting on September 1 in the afternoon, is betting on one of the most popular genres of television programming. The Prima Group will launch its fourth localized television channel in Slovakia on September 1 in the afternoon. Prima Krimi SK will follow the content of the Czech… Continue reading PRIMA KRIMI SK LAUNCHES ITS BROADCASTING ON MONDAY, SEPTEMBER 1

ONEPLAY TO RELEASE PŘÍPADY JIŘÍHO MARKOVIČE AND THE SERIES ŠTĚSTÍČKU NAPROTI

13. 8. 2025 New titles from the world of football and a continuation of the work of investigator Jiří Markovič will be available on the Oneplay video platform this fall. The Oneplay platform will premiere two new documentary series this fall. The first is Případy Jiřího Markoviče, a four-part miniseries that charts the life and career of police… Continue reading ONEPLAY TO RELEASE PŘÍPADY JIŘÍHO MARKOVIČE AND THE SERIES ŠTĚSTÍČKU NAPROTI

CZECHS 45 : A TARGET GROUP THE WORLD HAS NEVER SEEN

13. 8. 2025 The largest age group of people in the Czech Republic is often invisible from a marketing point of view, says Petr Tomáš of WPP Media, based on the results of a study called Češi 45. Imagine you are a global brand in an ideal world (no tariffs, non-tariff barriers, etc.). When you look around the… Continue reading CZECHS 45 : A TARGET GROUP THE WORLD HAS NEVER SEEN

TV NOVA IN AUTUMN: BRATŘI A SESTRY, MILIONÁŘI, JÁMA LVOVÁ OR METODA MARKOVIČ

12. 8. 2025 The new series Bratři a sestry and Milionáři, the seventh season of Kriminálka Anděl, the premiere of the reality show Jáma lvová or Libor Bouček as the new hunter in Na lovu. These are some of TV Nova’s programming highlights for this autumn. In the upcoming autumn season,the Nova Group will launch several new features,… Continue reading TV NOVA IN AUTUMN: BRATŘI A SESTRY, MILIONÁŘI, JÁMA LVOVÁ OR METODA MARKOVIČ

MICHAL VODÁK APPOINTED MARKETING DIRECTOR OF THE PRIMA GROUP

12. 8. 2025 Michal Vodák is taking over marketing management at the Prima Group. He is replacing Aleš Pýcha, who will now head Prima Solootions. The Prima Group is planning changes to its marketing and communications team, effective September 1. Marketer Michal Vodák is taking over as Chief Marketing Officer (CMO). He replaces Aleš Pýcha, who after more… Continue reading MICHAL VODÁK APPOINTED MARKETING DIRECTOR OF THE PRIMA GROUP

TV NOVA CHANGES LOGO OF THE NEWS PROGRAM TELEVIZNI NOVINY, THE SHOW ZA PĚT MINUT DVANÁCT MOVES

12. 8. 2025 Nova is changing the logo of its news program Televizní noviny. The modified logo will also be used in this year’s election broadcasts. Television station Nova is planning to rebrand its main news program Televizní noviny. It unveiled the new logo at its press conference on Tuesday ahead of its fall broadcasts. According to Nova’s… Continue reading TV NOVA CHANGES LOGO OF THE NEWS PROGRAM TELEVIZNI NOVINY, THE SHOW ZA PĚT MINUT DVANÁCT MOVES

CANAL+ AND NOVA AGREE TO MAKE ALL SPORTS CHANNELS AVAILABLE

11. 8. 2025 Skylink platform users can now watch all Nova Sport sports channels. Oneplay platform viewers now have access to all Canal+ Sport sports channels. Canal+ Group, TV Nova, and TV Markíza have signed a new agreement to make all their sports channels available to each other. Oneplay users in the Czech Republic and Voyo users in… Continue reading CANAL+ AND NOVA AGREE TO MAKE ALL SPORTS CHANNELS AVAILABLE

PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY

11. 8. 2025 The prima+ streaming platform has unveiled its lineup for this year’s fall season. The streaming platform prima+ will offer a new series, Polabí, and the second season of the reality show Zrádci ahead of schedule this fall. Only on prima+, Prima will premiere the series Noční operatér, inspired by real events, starring Lukáš Vaculík in… Continue reading PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY