ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING

30. 5. 2024 Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group. In the era of digital advertising, when each of us is bombarded by an endless stream of advertising messages, it is increasingly evident that… Continue reading ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING

CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS

29. 5. 2024 CNN Prima News will broadcast five major debates in the run-up to the European Parliament elections, including a duel between Prime Minister Petr Fiala and former Prime Minister Andrej Babiš. CNN Prima News is building on its previous coverage of the European Parliament elections, with a major debate between the leaders of the parties’ candidates… Continue reading CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS

PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR

29. 5. 2024 The new competition show Who Is asking? is based on questions from ordinary viewers. It will appear on TV Prima for the first time on Friday, 21 June, and will fill the Friday summer evenings. The Prima Group has filmed a Czech version of the TV competition show Who is Asking?. Prima will present the… Continue reading PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR

“THE MOST IMPORTANT THING FOR ME IS THE COMFORT IN THE STUDIO,” REFLECTS TV PRESENTER MARTIN ČERMÁK

29. 5. 2024 He started in television as a sportscaster, now he is a news presenter. How does he perceive the difference? “With the news it’s different every day. The spectrum of knowledge, events and interviews is endless,” he says. How did he experience our victory at the World Cup? Was it an experience for him to film… Continue reading “THE MOST IMPORTANT THING FOR ME IS THE COMFORT IN THE STUDIO,” REFLECTS TV PRESENTER MARTIN ČERMÁK

TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS

28. 5. 2024 The media group Nova plans to continue to disseminate its signal via DVB-T2 terrestrial broadcasting in the coming years. RRTV has applied for a new licence for its flagship channel. On Friday 24 May, media group Nova submitted an application to the Radio and Television Broadcasting Council (RRTV) for terrestrial distribution of its eponymous programme.… Continue reading TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS

PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL

28. 5. 2024 The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool. From Monday, 17 June, the new reality series Escape will be added to the prima+ service. A week later, from 24 June, it will also be broadcast on the… Continue reading PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL

MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

27. 5. 2024 Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka. Since the beginning of May, Representation Media Club’s advertising space has expanded to include Canal+ content in video advertising. The video ad appears on the back of Canal+ Sport… Continue reading MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR

24. 5. 2024 The production of new content for the linear channels of the CME television group, which includes TV Nova, as well as for the Voyo service, was reflected in a 20 percent increase in production hours last year. Revenues of the Central European Media Enterprises (CME) television group, which includes the domestic TV Nova, increased by… Continue reading CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR

NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET

23. 5. 2024 The launch of a new brand of Joya cereal bar supports the “world’s most boring advice” campaign. A new brand of Joya cereal bar, backed by Úsovsko Food, is coming to the Czech market. It launches four variants: apple & cinnamon, chocolate & coconut, apricot or raspberry. Its launch has been supported by an advertising… Continue reading NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET

GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA

23. 5. 2024 Spontaneity, variety and a lively programme day and night are what young travellers expect from travel. How do Czech travel agencies reach them? Summer is coming and with it the main travel season. After the pandemic, travel has already gained momentum and many people feel they have to make up for lost time. According to… Continue reading GENERATION Z IS INSPIRED TO TRAVEL BY SOCIAL MEDIA

A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE

22. 5. 2024 Almost 25% of viewers to video-on-demand services in the Czech Republic are watching through shared subscriptions rather than paying for them individually. The data is provided by the Atmedia index research. At least 2.8 million Czechs aged 15–69 watch the paid VOD services like Netflix, HBO Max, or Disney+ several times a month, with an… Continue reading A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE

WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024

21. 5. 2024 The 19th annual conference will take place on Thursday 13 June in the Congress Hall of the Czech Television in Prague, Kavčí Hory. Not only for a television or radio receiver, but also for an internet connection, a new television and radio fee should be paid. At least if Parliament approves the government’s amendment to… Continue reading WILL CZECH TV AND RADIO BE PAID FOR ON THE INTERNET AS WELL? A DEBATE WITH THE DIRECTORS OF BOTH MEDIA AT DIGIMEDIA 2024

NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE

21. 5. 2024 As part of its 30th anniversary celebrations, TV Nova will launch a roadshow in early June, visiting twelve locations in the Czech Republic. TV Nova will launch its summer roadshow Day with TV Nova, which will take in twelve stops across the country. The first stop will be in Most on 1 June and the… Continue reading NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE

THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV

21. 5. 2024 The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference. The future of TV signal distribution lies in convergence, where the reception of terrestrial broadcasting (DTT) and IPTV are intertwined. Miloš Mastník, CEO of… Continue reading THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV

VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES

21. 5. 2024 Vodafone is adding the streaming service prima+ to its offer. Vodafone TV is adding a plus sign to its name from 21 May. Henceforth, every Vodafone TV+ package will include a subscription to the prima+ video service in the highest Premium standard (without ads). The prima+ Premium video service normally costs CZK 149 per month,… Continue reading VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES

DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC

20. 5. 2024 More and more clients are realising that their production has an impact on the environment, even in the field of advertising communication, says Teads’ chief executive Daniel Tvrz. Originally a French company, Teads has been ready for a cookie-free world for two years. In addition, it has been measuring advertising campaigns for some time now,… Continue reading DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC

NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS

17. 5. 2024 Nova TV and Prima TV have gone into election mode. Nova starts on Friday afternoon on TN Live with the first debate with candidates for the European Parliament. Prima has already launched a series of profile interviews with leaders of political parties, movements and coalitions in the 360° programme. We have prepared a large amount… Continue reading NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS

ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA

16. 5. 2024 The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna. The winner of this year’s ADC Czech Creative Awards is the general manager of the DDB. From a total of 274 entries, 120 works made it to the shortlist and… Continue reading ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA