FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS

30. 7. 2024 American company Warner Bros. Discovery, which owns the streaming app Max and the Eurosport station, has released some data on viewership of the Summer Olympics. The biggest sporting event of the year helped it gain a record number of new subscribers in Europe. The company does not disclose details on the number of users in… Continue reading FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS

VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

30. 7. 2024 During the summer, TV viewers prefer films and series more than during other months of the year. This year, sports are also among the favourite genres. Although TV viewing drops to its lowest levels of the year during the summer months, Czech TV viewers aged 15+ spend on average over 3 hours a day watching… Continue reading VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

26. 7. 2024 The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights. What trends are you seeing at the IOC from a media perspective, in terms of how sports content is consumed and the impact this is having on broadcasters and media platforms?… Continue reading PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

8. 7. 2024 Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year. The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic… Continue reading CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS

5. 7. 2024 Especially in summer, weather news comes to the fore. However, the state of the sky and the forecasts of meteorologists are also of interest to TV station management. The weather has a major impact on whether viewers will even pick up the remote control and turn on the TV. “The weather is absolutely crucial. It… Continue reading TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS

VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR

3. 7. 2024 Interest in watching video content continues to increase significantly, according to Czech Radio. Ceske Radiokomunikace (CRA) has seen a steady increase in the viewing of video content on its CDN network. The volume of data transferred has increased by 54% year-on-year in the last year. This is a longer-term trend, with year-on-year increases of more… Continue reading VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR

WHY ARE GLOBAL PAY-TV PLAYERS ENTERING THE FREE-TO-AIR MARKET?

26. 6. 2024 Michaela Suráková from Atmedia summarizes the reasons that lead multinational pay-TV operators to enter the free-to-air TV distribution market. Free-to-air TV stations, which have so far been the domain of mainly local TV groups on the Czech market, have recently come into the crosshairs of multinational groups such as AMC Networks or Warner Bros. Discovery.… Continue reading WHY ARE GLOBAL PAY-TV PLAYERS ENTERING THE FREE-TO-AIR MARKET?

MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

10. 6. 2024 The year 2023 was the first full year in which anti-video measures were no longer in place. People didn’t feel as much need to spend as much time with media as they did in covidu, on the other hand, advertisers’ uncertainty was unblocked. We summarise how the different media and media types stood in our… Continue reading MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

CNN PRIMA NEWS SHARE APPROACHED 5% ON WEDNESDAY

6. 6. 2024 The debate between Prime Minister Fiala and ex-Prime Minister Babiš increased the share of CNN Prima News to almost 5% on Wednesday. The operator of CNN Prima News reported that the station became the most watched news channel on Wednesday with a 4.87% share throughout the day. The result was helped by a superduel between… Continue reading CNN PRIMA NEWS SHARE APPROACHED 5% ON WEDNESDAY

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.  A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ad impressions all growing faster in Q1 2024 than they did in Q1 2023 a year… Continue reading STUDY USA: FAST CHANNEL GROWTH ACCELERATES

CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV

5. 6. 2024 The Czech hockey team’s ride to the finals helped CT Sport to significantly increase its share of viewership, which also earned the Czech TV stations’ overall share in May. This was felt especially by the strongest commercial TV stations. Thanks to the hockey World Cup and the golden success of Czech hockey players, the share… Continue reading CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024 The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO. TV viewing in the Czech Republic in 2023 reached an average daily value of 3 hours and 19 minutes in the target group of people 4+. This… Continue reading AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH

7. 5. 2024 The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share. The group with the highest share of the TV market this April was Nova. It achieved the highest shares not only in the universal 15+ audience group in daytime broadcasting, but also in the… Continue reading THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH

CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP

11. 4. 2024 The representation of local content in the broadcasting of Czech TV stations is growing. Local series make up half of the total viewership of all series and sitcoms. The viewership of individual TV channels is increasingly influenced by local content. According to Atmedia, which commercially represents 25 measured thematic TV stations on the Czech market,… Continue reading CZECH SERIES MAKE UP HALF OF TOTAL TV SERIES VIEWERSHIP

CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME

8. 4. 2024 Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three. Czech Television stations remained the strongest TV group in all-day viewership in the over-15 category in March. Their share was 28.91%, down 1.3 percentage… Continue reading CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME

PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES

7. 3. 2024 Prime time, the time when most viewers sit down at their screens and TV stations show the latest or most attractive programmes, has always been between seven and eight in the evening. With the advent of internet TV, viewers have been given the opportunity to change that. According to the TV channels’ data, they continue… Continue reading PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES

THURS WAS STRONGER IN FEBRUARY, NOVA IN PRIME TIME. PRIME ROSE IN THE EVENING

7. 3. 2024 Czech Television stations remained the strongest in February in terms of viewership in the universal 15+ group in daytime. In primetime, Nova is still the number one group. The Prima group grew the most year-on-year in prime-time in February. Czech Television stations were the strongest in February in the 15+ group in terms of viewership.… Continue reading THURS WAS STRONGER IN FEBRUARY, NOVA IN PRIME TIME. PRIME ROSE IN THE EVENING

TV IS HERE FOR EVERY GENERATION, EVEN IF EACH CONSUMES IT IN A DIFFERENT WAY

29. 2. 2024 The reach of linear TV is not limited to older consumers. Data shows that young people are still watching quality TV content.