PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT

29. 1. 2026 The Prima media group is cancelling the so-called "grace period", which allowed pay-TV operators to skip through advertising blocks for one minute. Viewers were abusing this feature.

CNN PRIMA NEWS LAUNCHES WEEKEND BROADCAST OF THE PROGRAMME NOVÝ DEN

29. 1. 2026 CNN Prima News launches weekend edition of morning show Nový den in February.

PRIMA CHANGES ITS STRUCTURE, CREATING CONTENT AND PRODUCTION AND PRODUCT DIVISIONS

28. 1. 2026 Prima is changing its organisational structure. It is introducing new divisions: Content and Production, headed by Jan Maxa, and Product, headed by Petr Král. Josef Hladík is moving to head the Media Club radio division. The temporary head of prima+ is the group's CEO, Lukáš Kubát.

PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM

27. 1. 2026 The Prima television group will broadcast a new docu-reality series called Nemocnice 24/7. The premiere is scheduled for 16 February in the early evening on Prima, and the programme will also be available on the prima+ streaming platform.

THE BROTHERS AND SISTERS SERIES RETURNS TO THE AIRWAVES ON 10 FEBRUARY.

26. 1. 2026 From 10 February, the series Bratři a sestry and Polabí will clash again. The former will return with new episodes from this date.

A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION.

22. 1. 2026 After a festive television programme full of fairy tales and family films, television stations are returning to their ongoing series. Of course, they will also be launching new series and new reality shows. Commercial stations are then moving projects that have already been filmed and broadcast on their paid streaming platforms to linear broadcasting.

PRIMA+ NEARLY DOUBLED ITS VIEWERSHIP LAST YEAR, DRIVEN BY REALITY SHOW ZRÁDCI

7. 1. 2026 The prima+ video platform recorded 200 million video views last year. This is almost double the number compared to the previous year. The reality show Zrádci (The Traitors) attracted the most viewers.

THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations.

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

2. 1. 2026 Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies.

NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS

31. 12. 2025 The largest domestic television stations have prepared special editions of their entertainment programs for the evening of the last day of 2025.

CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU

30. 12. 2025 The most watched TV group during this year's Christmas holidays was again Czech Television. The new fairy tale The Mystery of the Haunted Castle attracted the most viewers.

THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME

22. 12. 2025 The Prima Group finally decided not to launch the defective Prima Case channel or the film and entertainment channel Prima Port.

TV JANUARY: PREMIERES ON CZECH TV, THE END OF THE SERIES ZOO, THE RETURN OF THE SERIES VYPRÁVĚJ AND CHALUPÁŘI

22. 12. 2025 January will bring only a few premiere shows to TV screens. On the contrary, some more archival titles will return.

PRIMA SHOW WILL INCLUDE AN ANIMATED CHILDREN’S BAND FROM JANUARY

18. 12. 2025 From 1 January 2026, the Prima Show TV channel will expand its broadcasts with a new children's animation block Prima Show Kids.

PRIMA+ LAUNCHES CHRISTMAS COLLECTION

12. 12. 2025 The streaming service prima+ has introduced a Christmas collection that offers dozens of Czech and foreign films and fairy tales from December.

HOW VODAFONE HELPS TO PROMOTE THE PRIMA+ VIDEO LIBRARY

11. 12. 2025 The Vodafone operator pays special attention to the streaming service Prima+ in its pay-TV service. It has enlisted the help of the most famous face of the Prima news, presenter Eva Perkausová.

CZECH TV MAINTAINED ITS LEAD IN NOVEMBER, IMPROVED ITS PRIMA

10. 12. 2025 Czech Television remained narrowly in the lead in November, Prima improved and Nova maintained its lead in prime time and younger audience groups.

CHRISTMAS SCHEMES 2025: AN OVERVIEW OF FAIRY TALES, FILMS AND NEW YEAR’S EVE SHOWS

8. 12. 2025 We present an overview of the prime-time broadcasts of the flagship channels of domestic TV groups during this year's Christmas holidays, New Year's Eve and New Year's Day.