WHAT IS TV AND DOES THAT MATTER?

5. 4. 2022 | 4 min read No one normal worries about the definition of TV because they have lives to lead, energy bills to weep over, and hot takes on Will Smith to have. But there is one group who should care about what it means, argues Matt Hill.

GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV

4. 4. 2022 | 3 min read Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH).

EUROPE’S TV BUSINESS MODEL GETS SHAKEN UP BY STREAMERS

2. 4. 2022 | 8 min read With U.S. streamers still driving local market growth, TV producers in continental Europe are juggling between the Hollywood studio business model — under which Netflix and the likes get all rights in return for full-financing plus a fee — and the pre-existing European model based on co-productions that leave indie producers with backend and give them more creative control.

STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW

31. 3. 2022 | 4 min read Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said.

STUDY USA: CAN STREAMING VIDEO KEEP UP WITH THE METAVERSE?

29. 3. 2022 | 7 min read New Deloitte survey finds that the U.S. SVOD churn rate is 37% and that younger generations are increasingly embracing gaming, social media and user generated content

THE TV SET IS THE COMPETITIVE ARENA FOR HIGH QUALITY AV CONTENT

21. 3. 2022 | 1 min read TV set viewing continues to dominate the majority of people’s video consumption.

STUDY CANADA: TV REACHES THE LARGEST AUDIENCES

21. 3. 2022 | 3 min read Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still strong today and the best place for marketers to invest their advertising dollars.

SMART TVS BECOME DEFAULT PLATFORM FOR VIEWING STREAMED CONTENT

10. 3. 2022 | 2 min read A new Parks Associates white paper finds that more than half of U.S. broadband homes own smart TVs

OPINION: IS DIGITAL MEDIA KILLING TV ADVERTISING?

8. 3. 2022 | 3 min read When we think about digital media, we are mainly considering social media platforms, websites and streaming services. TV advertising tends to feel very different, perhaps because it has been around for so long. But don’t mistake it for an outdated service. Adverts on the television hold more potential than you may realize, and are certainly not being killed by digital media. You need to start thinking about how you can use TV advertising to bring out the best from your brand. It’s a great way to draw in more customers. TV advertising: Is it dead? TV has been around for a very long time. Many people may see it as an old medium for advertising during commercial segments. But honestly, it is not something to just be ignored. Using TV advertising is the perfect way to establish your brand’s image, especially if you are a start-up company. To display an advert on a TV channel like Sky, ITV or Channel 4 requires your company and advertisement to be screened extensively. TV is known as a trusted medium, therefore it’s more likely that people will believe what your brand has to offer. Digital media may not be judged as positively as television commercials are, because the online world is full of spam and scams. That’s why it’s impossible that digital media will be able to “kill” TV advertising. Technology & TV Nowadays, TV is a lot more than just clicking a button and seeing what is available to watch. You may think that only the internet is the place where advertisers can freely place their adverts on any type of streaming system. But honestly, that is what makes them a problem. Spammy adverts can lead to people clicking off them immediately. However, for TV, addressable advertising from companies like Finecast can ensure that advertisements are personalized towards the viewer. That means that it’s more likely that a viewer will purchase something that they like the look of. Marketing experts can use data that is provided by the client to tailor these advertisements towards an audience. Creative brands In the online world, advertisements just tend to up pop up randomly before programmes. Although some may not be skippable, audience members tend to want to ignore them rather than focus on them. TV advertisements tend to be a little more creative than ones found online. Many advertisers like to use advertisements that suit the programme they are combined with. For instance, if the programme is a police-related drama, the creative team may try and make the advert have an investigation theme. This will make it more memorable and likely that customers will buy the product. So, be creative with your advertisements to make them stand out. Combining digital media and TV advertising Honestly, if we were to give you any advice, it would be to use both online and TV advertisements for your products. Both have their flaws, but with both mediums you will be able to put your brand in view of a loyal audience.

STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO

2. 3. 2022 | 3 min read Even though the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content according to a study from Horowitz Research.

MAKING A CONNECTION: HOW BROADCASTERS ARE REACHING YOUNGER VIEWERS IN THE NEW VIDEO WORLD

23. 2. 2022 | 6 min read The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences.

GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027

22. 2. 2022 | 2 min read Global SVoD subscriptions will reach 1.75 billion by 2027, Digital TV Research has found. Netflix, Disney Plus and Amazon Prime Video will account for half of total.

RESEARCH: TV ADS A KEY PART OF LIVE SPORTS VIEWING

18. 2. 2022 | 3 min read Magnite, the independent omnichannel sell-side advertising platform’s study, CTV Live Streaming: TV’s Next Big Moment, finds broad adoption of live streaming TV among CTV viewers across all age groups.

VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN

11. 2. 2022 | 14 min read The fairy tale of Cinderella who turns into a princess may have its reflection in the business world. The grimy beauty could be called Voyo. Nova TV established its video library in 2012 but forgot about it for many years. And now? It is the epicentre of digital transformation of the Czech commercial number one. Last year, it attracted hundreds of paying subscribers and is catching up with Netflix. Its head Daniel Grunt would also like to repeat another famous story - the one about Seznam and Google, just in a streaming setting.

MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS

10. 2. 2022 | 4 min read TransUnion says trend is favorable for advertisers: A new poll said that an important tipping point has been reached, with more Americans saying they’ve streamed TV or movies in the past month than watched cable and satellite TV.

AUSTRIAN RESEARCH: PANDEMIC BURDENS YOUNG PEOPLE AND SPOILS THE MOOD

8. 2. 2022 | 4 min read In January 2022, Marketagent together with DocLX carried out a survey among 2,500 young people aged 14-24 representing their age cohort. The ninth youth trends monitor includes comparative data for 2020 and shows changes in media usage.

REPORT: LINEAR BROADCASTING AND VOD TO COEXIST

4. 2. 2022 | 3 min read A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video industry will evolve to a hybrid approach, where linear broadcasting coexists alongside VoD content and live streaming.

CTV PUBLISHERS CAN LEARN A LOT FROM LINEAR TV ADS (REALLY)

3. 2. 2022 | 4 min read We’ve all been there. You’re streaming a show, and somehow the same ad for the new Nissan Altima plays four times. Does Nissan really think you need this family sedan, or is it just a glitch in the ad tech matrix?