THIS YEAR NEXT YEAR: GLOBAL 2021 END-OF-YEAR FORECAST

6. 12. 2021 | 26 min read A STRONG FOUNDATION FOR GROWTH

SOMETHING OLD OR SOMETHING NEW? WHY TV PLUS STREAMING IS THE MARRIAGE FOR YOU

28. 11. 2021 | 4 min read New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach

CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA

26. 11. 2021 | 4 min read While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media.

EU: VIEWERS ENJOY, VALUE ADS VIEWED ON A TV MORE THAN ANY OTHER DEVICE

24. 11. 2021 | 4 min read More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.

SWITCHING ON TO CONNECTED TV? FOUR THINGS ADVERTISERS NEED TO KNOW

18. 11. 2021 | 4 min read While connected TV offers advertisers more choice and reach than ever before, brands must update their view of how to advertise on this platform, argues IAB UK’s Elizabeth Lane.

UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY

18. 11. 2021 | 5 min read More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung Ads Europe and conducted by Ipsos.

OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD

15. 11. 2021 | 7 min read A reality show with celebrities or a competition of model railway masters. Here is an overview of the most watched reality and entertainment TV formats abroad

THE FUTURE OF MEASURING A FRAGMENTED MEDIA LANDSCAPE

14. 11. 2021 | 4 min read Measuring media has never been as precise as stakeholders would like. Adding CTV (connected TV) and ATV (advanced TV) to an already intricate mix compounds the complexities.

WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?

9. 11. 2021 | 6 min read The latest edition of TV Key Facts is titled ‘Restart.’ We are in the midst of a shift to a new era where media, consumers and brands are building the world of tomorrow together, combining the best of innovation with sustainable and responsible practices. The TV Key Facts report assembles trends, research and data to provide a local and global view of the future of the media and advertising industry. Here is a summary of the main findings concerning total video consumption and content trends. More data and insights covering topics such as the advertising market, ROI, audience measurement and CSR can be found on the TV Key Facts website and online database, as well as at the upcoming live event. Time spent watching video is at an all-time high 2020 was a year of upheaval. Lockdown life caused a reset in people’s free time and therefore consumption habits. We saw the renaissance of the living room as people invested in home comforts such as new screens and sofas. Total video consumption exploded across the world, with viewing figures averaging at approximately 5 hours per day across the world (up to 05:53 in the US)*, proving the ongoing importance of TV and video content. However, the media landscape is rapidly changing and fragmenting. In terms of time split between methods of consumption, linear TV still takes the lead in Europe, but video on demand (VOD), on-demand TV, short-form video and pay-per-view TV are increasingly important. Still, trends differ a lot from country to country. In the UK, live TV represents just 54% of video consumption, while in Spain and Italy this figure is 80%*. TV is the global video platform In 2020, the global average daily TV viewing time increased by 6 minutes*, while in Europe average daily consumption reached 3.54 hours*. Naturally, as we return to ‘normal’ and spend less time at home, this will decrease as we have already seen in 2021. Yet, we have also witnessed TV viewing times increase since before the pandemic, increasing by 20 minutes in the second quarter of 2021 compared to in 2019*. In certain countries, such as France, the Netherlands and Germany, we expect TV consumption to remain higher than 2019 rates. CTV benefited from lockdowns The TV screen is fast becoming a vessel for all types of video consumption, with more than 50% of European households equipped with connected TVs (CTV)*. Although penetration of CTV is high, there are vast local differences – there is 60% penetration in Germany compared to 36% in Portugal*. Yet the popularity of this medium is only increasing. In the UK the number of users accessing the internet through a TV set (at least once a month) surpassed the forecast of 38.6 million, reaching 41.1 million in 2020*. More than half of VOD and YouTube content is consumed through a connected screen. VOD is truly the future of video, with everything right down to TV remotes making VOD ever more accessible. Community and conviviality have never been more important TV has proven to be the medium that unites, reassures, informs and entertains. From vital news updates about the pandemic to entertaining and comforting people through the long months of lockdown, TV has been the medium that has eased people through these hard times. Experiencing a sense of collectivity was super important during the pandemic and we saw people gather around their TVs, whether to watch news or entertainment formats. 105.8 million Europeans followed the lockdown announcements on TV, and reality programs saw a boost with a 21% increase in the top 10 programs*. One of linear TV’s biggest strengths is the shared viewing experience of entertainment: you don’t want the results of a competition to be revealed by your friends or the media.

SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS

5. 11. 2021 | 2 min read Vizio and Magid said 55% of smart TV owners watch AVOD.

CONSUMERS WANT MORE STREAMING IN MORE PLACES

4. 11. 2021 | 3 min read Advent of 5G, self-driving vehicles increases availability of CTV outside the home, Vericast says.

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

2. 11. 2021 | 16 min read Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers.

CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES

2. 11. 2021 | 4 min read Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months.

MEDIA CHOICES HAVE STARTED TO CHANGE AS A RESULT OF COVID-19

29. 10. 2021 | 6 min read Changes in where people go for content is likely to outlast the pandemic

UK STUDY: HYBRID VIEWING IS THE EUROPEAN NORM

25. 10. 2021 | 1 min read CTV adoption among European households has increased by 30% from 2020, meaning four in five households can now be reached by CTV, a new study reveals. Why it matters With more than three quarters of European audiences watching CTV, this channel is now an essential element of TV planning for advertisers, the more so since CTV yields greater results than social media or traditional TV when it comes to engagement. The UK angle The report (CTV is for Everyone: 2021) from sell-side advertising platform Magnite reveals that: • Two thirds (65%) of British CTV viewers pay more attention to an ad on CTV than when an ad is seen on social media (22%). • British CTV viewers are 54% more likely to share personal information to receive relevant advertising, while 57% think it is important that brands align with their values and opinions. • British parents are easier to reach with CTV, especially households with teens: 45% of households with teens watch mostly streamed content. • CTV reaches diverse audiences including purchase decision-makers (68%), gamers (89%, of which 28% watch CTV only), light TV viewers (65%) and those born outside of the UK (69%).

AD BUYER’S NOTIONS OF `TV’ CONVERGE

25. 10. 2021 | 2 min read Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared

VAB RELEASES CASE STUDIES IN STREAMING VIDEO AD CAMPAIGNS

19. 10. 2021 | 2 min read A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns

THE SHARE OF SMART TVS IN THE CZECH REPUBLIC TRIPLED IN FOUR YEARS

17. 10. 2021 | 2 min read The share of smart TVs connected to the internet has tripled over the last four years. At present, they are used by more than a third of Czech households, shows Philips statistics.