streaming - Page 23 of 27 - ScreenVoice.cz

IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC

23. 8. 2021 | 4 min read Australia’s direct-to-consumer (DTC) brands are capitalising on Australia and New Zealand’s ecommerce growth – the highest across the globe at +107% in Q3 2020 – to expand their market presence. And they’re using TV to do it.

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COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

19. 8. 2021 | 1 min read They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+.

Visual contents concept. Social networking service. Streaming video. communication network. 3D illustration.

TV SETS AND THE MULTIVERSE OF MADNESS OF THEATRICAL WINDOWS

19. 8. 2021 | 6 min read Narrowing the Gap Between Cinemas and Sofas

RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS

19. 8. 2021 | 3 min read According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences.

OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT

10. 8. 2021 | 4 min read Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests

NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES

3. 8. 2021 | 4 min read Linear TV has been the natural home outlet for 24 hour news coverage ever since the launch of cable and satellite TV services, and as a format it works. Linear viewing lends itself to rolling ‘up to the minute’ news coverage. So when it comes to news, CTV services have primarily been used for evergreen or catch-up content, but now many news publishers and broadcasters are exploring ways in which they can capture a much bigger slice of the streaming pie.

CHANGING MEDIA LANDSCAPE BRINGS NEW OPPORTUNITIES FOR BRAND MAGNIFICATION

2. 8. 2021 | 4 min read Consumers choose brands for many reasons.

OPINION: TV ADVERTISING HAS EVERYTHING IT NEEDS TO PERFORM

22. 7. 2021 | 4 min read Marketers shouldn’t lose sight of the fact that they are living in a period of data abundance

LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

21. 7. 2021 | 3 min read The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen.

LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

21. 7. 2021 | 4 min read Ad supported streaming options continue to become more popular according to Horowitz Research.

FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE

9. 7. 2021 | 8 min read Halfway through a relatively momentous 2021, with the pandemic ebbing in at least some parts of the planet, several major trends have emerged, or re-emerged, and will help shape where the streaming-video industry heads going forward. The conflicts between those sometimes contradictory trends will shape the next stage of development in what’s clearly now the next generation of “TV.” Those trends are: