LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

21. 7. 2021 | 4 min read Ad supported streaming options continue to become more popular according to Horowitz Research.

FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE

9. 7. 2021 | 8 min read Halfway through a relatively momentous 2021, with the pandemic ebbing in at least some parts of the planet, several major trends have emerged, or re-emerged, and will help shape where the streaming-video industry heads going forward. The conflicts between those sometimes contradictory trends will shape the next stage of development in what’s clearly now the next generation of “TV.” Those trends are:

INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

1. 7. 2021 | 4 min read The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP.

THE FUTURE OF VIDEO ADVERTISING: THINK BIGGER… AND SMALLER

1. 7. 2021 | 5 min read The point where TV meets digital is currently one of the most exciting places in media.

USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY

28. 6. 2021 | 2 min read When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed -- essentially a hung jury.

USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

25. 6. 2021 | 3 min read Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports

PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

21. 6. 2021 | 4 min read An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development.

ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP

17. 6. 2021 | 3 min read Óčko and Hybrid convert video advertising delivered on the HbbTV platform into the GRP equivalent.

PANDEMIC HAS CHANGED VIEWING BEHAVIOUR

11. 6. 2021 | 3 min read The content landscape has changed dramatically as a result of the global pandemic.

TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL

11. 6. 2021 | 21 min read Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years.

AS STREAMING WARS RAGE ON, DON’T SLEEP ON LINEAR TV

26. 5. 2021 | 5 min read You’ve seen the headlines:

PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT

24. 5. 2021 | 7 min read TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club.

BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE

17. 5. 2021 | 6 min read Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere

TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM

14. 5. 2021 | 3 min read The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains of content across streamers, on-demand, on CTV, and what not. But it’s likely this trend will be affected going forward by all of us going outside, maskless and fearless, empowered by being vaccinated and knowing one in two adults (roughly) are, too.

THE YEAR THAT TV SAVED US

8. 5. 2021 | 9 min read As life outside our homes shut down, the small screen became our treasured path to safe escape

WHY TV ADS ARE STILL KING

27. 4. 2021 | 6 min read Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander.

VOYO WANTS TO PULL EVEN WITH NETFLIX AND DISNEY+

26. 4. 2021 | 13 min read Voyo wants to create space for its services in the prepaid video market. “In order to make progress, we will have to double the number of subscribers every year,” says the Director of Digital Media of CME, Daniel Grunt.

PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION

22. 4. 2021 | 3 min read The SVOD market is expected to attract more than 100 million subscribers in Europe by 2026. Number one is Netflix but the growth will be driven by Disney+ or HBO Max.