HOW THE PANDEMIC ACCELERATED A TRANSFORMATION ACROSS CONNECTED TV

15. 4. 2021 | 5 min read Ad spend increased as brands gravitated to the space. While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year.

CME’S CEO: VOYO WILL HAVE MORE AND MORE EXCLUSIVE CONTENT. ITS PRODUCTION HAS STARTED

13. 4. 2021 | 4 min read The Nova group plans to make significant investments in the production of new content for its Voyo platform. There should be from 15 to 20 new formats produced every year. Voyo should become a dominant player on the local market that wants to compete using its exclusive original and acquired content. Its ambition is that the platform will have about a million subscribers in Czechia and Slovakia within five years. Didier Stoessel, the new head of the CME group, said that at a meeting with media journalists today.

WHAT AVOD’S GROWTH MEANS FOR MARKETERS IN SEARCH OF EVOLVING CONSUMERS

13. 4. 2021 | 7 min read As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.

WHY CONNECTED TV ISN’T AS COMPLICATED AS ADVERTISERS THINK

5. 4. 2021 | 4 min read While advertisers now recognize the importance of CTV for reaching an enormous audience – 2020’s dramatic acceleration led to consumer user numbers exceeding 200 million – they are still concerned about how complicated it all seems and are still trying to figure out where to start.

VIEWING COMES BACK TO THE LIVING ROOM

29. 3. 2021 | 3 min read In a clear indication of the lay of land in today’s TV industry, research from advertising technology platform provider FreeWheel has found that after a decade of change, and as people’s consumption of media has fragmented across devices over the past ten years, many have returned to the living room to watch connected TV (CTV).

AVOD WILL BE BIG, BUT WILL TAKE ITS TIME GETTING THERE

25. 3. 2021 | 5 min read Streaming is changing the world of TV viewing. But, unfortunately for the advertising world, the vast majority of this viewing is ad-free, since most of the largest and most dominant streaming services carry no ads -- Netflix, Amazon Prime, Disney+, HBO Max (though that is changing), Apple TV+ -- and the two larger services that do carry ads -- YouTube and Hulu -- carry very light ad loads.

ARE BIDDABLE AD BUYS IN CTV’S FUTURE? THE EXPERTS WEIGH IN

22. 3. 2021 | 6 min read It’s unclear what the future of TV ad buys will look like in connected TV. Since much of TV inventory — including much of CTV — is reserved in the upfronts each year, will programmatic auction-based buying eventually be used in CTV as it is for online digital?

TRENDS OF THE MONTH: ROI, B2B AND NEXT GEN TV

19. 3. 2021 | 6 min read This month: How advertisers can double their return on investment (ROI), some of the challenges and opportunities for B2B marketers and the future landscape of TV advertising and audiences. Half of brands achieve an ROI of $1.06, but the most effective can double this For every $1 spent on media, advertisers can expect an average sales return of $1.06, according to data from Nielsen. The most effective 25% of advertisers, however, can achieve a return on investment (ROI) of $2.09 – nearly double the average.

LINEAR TELEVISION IS HERE TO STAY. WHERE IS ANOTHER STORY.

8. 3. 2021 | 4 min read When we talk about the potential demise of traditional linear TV, we’re talking about the potential demise of cable and broadcast delivery of linear TV, not linear TV itself.

ESTIMATE: AVOD REVENUE WILL DOUBLE BY 2025

22. 2. 2021 | 2 min read Advertising revenue of ad-supported online video services is expected to double by 2025. But the market is dominated by linear TV.

BRAND SAFETY FOR CTV COMES FIRST, PERFORMANCE IS A CLOSE SECOND

19. 2. 2021 | 2 min read Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics -- as well as some eye-opening fraud issues -- CTV advertising dollars are estimated to rise to $11 billion.

TRADITIONAL TV COMPANIES HAVE A LEG UP IN BIG-ADVERTISER CTV BUYS: STUDY

19. 2. 2021 | 4 min read "Our primary impediment to [advertising] growth at this point is the behavior of TV buyers."

2021 WILL BE A ‘BUILD YEAR’ FOR ADDRESSABLE TV

18. 2. 2021 | 6 min read Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services.

WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021

17. 1. 2021 | 5 min read How’s your TV watch time been? Don’t sugarcoat it - you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion and crazy times, some have been taking full advantage of the surge in TV watch hours.

WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021

17. 1. 2021 | 5 min read How’s your TV watch time been? Don’t sugarcoat it - you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion and crazy times, some have been taking full advantage of the surge in TV watch hours.

VIDEO ADVERTISING 2021-2024

14. 1. 2021 | 4 min read The video ad world will change more in the next three years than it has in the past 60. What was built originally as a brand-building channel is quickly evolving into one of the most important customer acquisition and performance channels available to marketers.

ADDRESSABLE TV ADVERTISING: ENHANCING BRAND BUILDING WITH THE POWER OF RELEVANCE

12. 1. 2021 | 4 min read With 2021 around the corner, marketers and advertisers will be reviewing their budget and mix of spend with increased scrutiny. It is a time for, albeit busy, reflection. TV and SVOD services have seen a surge in screen time throughout the various lockdowns and are looking for ways to continue to engage viewers. However, TV advertising typically involves a big investment in creative and the impact of the campaign can often take time to measure. So where does TV advertising fit into 2021 planning?

WHAT WILL TV LOOK LIKE IN 2021?

6. 1. 2021 | 10 min read In 2020, television cemented its role as the arbiter of the national mood. Will that mood turn to hope in 2021?