TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET

27. 8. 2025 Toyota expands its activities in the area of branded content and product placement, becomes a partner of the reality show Zrádci. Toyota Czech Republic has become an official partner of the second series of the detective game show Zrádci broadcast on TV Prima, for which it provided eight Land Cruiser vehicles. It is thus expanding its… Continue reading TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET

TV NOVA IN AUTUMN: BRATŘI A SESTRY, MILIONÁŘI, JÁMA LVOVÁ OR METODA MARKOVIČ

12. 8. 2025 The new series Bratři a sestry and Milionáři, the seventh season of Kriminálka Anděl, the premiere of the reality show Jáma lvová or Libor Bouček as the new hunter in Na lovu. These are some of TV Nova’s programming highlights for this autumn. In the upcoming autumn season,the Nova Group will launch several new features,… Continue reading TV NOVA IN AUTUMN: BRATŘI A SESTRY, MILIONÁŘI, JÁMA LVOVÁ OR METODA MARKOVIČ

SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

31. 7. 2025 Expansion to cinemas, a new talk show, discussions, and podcasts will accompany the second season of the psychological reality show Zrádci. The second season of the series Zrádci will have several new associated channels right from the start. Viewers will be able to watch the aftershow Zrádci: Ze záhrobí  with eliminated players. It will be… Continue reading SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

28. 7. 2025 Prima TV is preparing a new travel reality show. Casting is now underway, inviting brave couples to participate. The Prima television group is preparing a new travel reality show that will take contestants on a journey thousands of kilometers across the world. The show, which emphasizes adventure and travel, is currently looking for pairs. Casting… Continue reading PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

PRODUCT PLACEMENT CAN TRULY BOOST THE BRAND

1. 7. 2025 Broadcasters and marketers are offering more and more opportunities for creative brand integration into their formats. This brings a range of benefits for all parties involved, as shown by the research. We are used to surprises on television—but no one expected a premiere like this: at the start of the eleventh season of the TV… Continue reading PRODUCT PLACEMENT CAN TRULY BOOST THE BRAND

PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

24. 6. 2025 This summer, Prima’s main channel will focus on films and reruns of series. In July, the main channel of the Prima group will broadcast reruns of the series Einstein – Příběhy nesnesitelného génia (Tuesdays and Thursdays) and Polda (Saturdays) during prime time, as well as premiere episodes of the series Ludwig: Šifra zločinu (Wednesday), reruns… Continue reading PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

NOVA TO LAUNCH FARMA ČESKO IN JUNE, KEY SUMMER PROGRAMME TO BE BROADCAST DAILY

2. 6. 2025 The reality show takes place on a farm where contestants, cut off from the outside world, take care of animals, complete tasks and compete against each other for a prize. The reality show Farma Česko will premiere on the Oneplay platform on Monday, 23 June. It will be broadcast four days a week from Monday… Continue reading NOVA TO LAUNCH FARMA ČESKO IN JUNE, KEY SUMMER PROGRAMME TO BE BROADCAST DAILY

SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

12. 5. 2025 The second series of the reality show Zrádci is heading to Prima TV and the prima+ platform in autumn. The Prima television group has finished filming the second season of the strategic reality show Zrádci. It plans to air it this autumn, as it announced on its social media over the weekend. In addition to… Continue reading SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

24. 4. 2025 Nova TV and the Oneplay platform continue to plan for several reality show formats. Television Nova confirmed Thursday that it is preparing new episodes of several reality show format shows. Specifically, a new series of singing Superstar, relationship Love Island, dating Bachelor, docu-reality Extrémní proměny and, most recently, reality Farma and Jáma lvová. Nova announced… Continue reading NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

FROM ORDINARY USER TO INFLUENCER: HOW REALITY SHOWS ADJUST THE RULES OF THE GAME

2. 3. 2025 The ways in which people gain public recognition have changed with the massive rise of reality shows. While in the past, the path to popularity was associated with traditional media platforms, today, even ordinary social media users have the chance to become celebrities by participating in reality shows. At least for a week or so.

PROSPECTIVE CZECH NAKED ATTRACTION CONTESTANTS ARE A PLEASANT SURPRISE

28. 2. 2025 Casting for the Czech version of the reality show Naked Attraction is still underway. People interested in participating in the show are those who want to meet a potential partner, says psychologist Hana Mezerová. Óčko TV is heading into the final round of casting for the Czech version of the reality show Naked Attraction. Those… Continue reading PROSPECTIVE CZECH NAKED ATTRACTION CONTESTANTS ARE A PLEASANT SURPRISE

THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

9. 12. 2024 The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn. The reality game The Traitors became the most successful autumn show of the Prima Group in acquiring new subscribers to the prima+ platform. “On prima+, it… Continue reading THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

FROM THE KITCHEN RIGHT ONTO THE SCREEN. WHAT IS THE SECRET INGREDIENT FOR BRANDS WORKING WITH POPULAR CHEFS?

5. 12. 2024 The stars of the culinary world no longer dazzle with their creations on the plate – they also become icons who inspire advertising and shape trends. Combining their talent, charisma, and strong brands not only brings innovation in marketing but also a new perspective on how gastronomy can influence our everyday lives. How can combining… Continue reading FROM THE KITCHEN RIGHT ONTO THE SCREEN. WHAT IS THE SECRET INGREDIENT FOR BRANDS WORKING WITH POPULAR CHEFS?

ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”

5. 12. 2024 These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima’s reality show Looking for Mom and Dad. Those people really looked weird, because they weren’t human. In prime time of… Continue reading ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”

NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA

4. 12. 2024 Several new series or the premiere episodes of already launched series, a new entertainment show or a docu-reality will be launched by TV Nova in the spring of next year. New series Vrazdy v kraji and Mozaika, new reality show Extremni promeny or entertainment show Hodne stesti!. In addition, the premiere episodes of Specialiste, Ulice, Pripady mimoradne… Continue reading NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA

NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”

9. 11. 2024 Nova Television has opened casting for a new series of reality competition show Superstar. Television Nova is preparing the return of the musical talent reality show Superstar after four years. On Saturday, it issued a challenge to those interested in signing up for the new series. In doing so, it promises to be “bigger than… Continue reading NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

26. 8. 2024 In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return. In the week of 26 August, the biggest domestic TV stations… Continue reading TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

19. 8. 2024 Nova TV has unveiled the names of the first nine contestants in the new gastronomic reality show Hell’s Kitchen. The first episode of the new reality show Hell’s Kitchen will be presented by TV Nova on Wednesday 28 August at 20:20. The show will thus occupy Wednesday’s prime time. Professional chefs from all over the… Continue reading HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST