DISNEY HAS OPENED PANDORA’S BOX. IT IS STARTING TO INVEST IN ARTIFICIAL INTELLIGENCE.

9. 1. 2026 Disney has announced a billion-dollar investment in OpenAI. It will also allow its characters to be used in the Sora video tool. After about a year of intense warnings about the impact of artificial intelligence on the film industry, the dam has finally broken, as the first and largest Hollywood studio will officially allow people… Continue reading DISNEY HAS OPENED PANDORA’S BOX. IT IS STARTING TO INVEST IN ARTIFICIAL INTELLIGENCE.

AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

8. 1. 2026 Tech giants such as Google have made such progress with artificial intelligence that it is already having a noticeable impact on the business of many online media outlets. This trend will intensify in 2026. The world of digital media reached a turning point in 2025. For many users of the Google search engine, for example,… Continue reading AI IS ALREADY CHANGING THE WORLD OF MEDIA; IN 2026, IT COULD BE ADVERTISING’S TURN

HOW AGENTIC AI WILL RESHAPE SHOPPING IN 2026

7. 1. 2026 Agentic AI is reshaping commerce by removing friction from the middle of the funnel. As shoppers delegate comparison, evaluation, and planning to AI agents, the journey from intent to action is accelerating, raising the stakes for trust, transparency, and brand presence in fewer, faster interactions. A faster path to purchase The biggest impact of agentic… Continue reading HOW AGENTIC AI WILL RESHAPE SHOPPING IN 2026

MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

5. 1. 2026 What trends will affect marketing, advertising and communications this year? Here is an overview. What should marketers prepare for this year? What trends will affect their work? What will drive consumer behaviour? We’ve mapped the predictions of several companies and bring you a summary of the trends for this year. (1) Artificial intelligence will transform… Continue reading MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

2. 1. 2026 Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies. The year 2025 was another year of systemic change and conflicting trends for Czech media. On the one hand, after long debates, the funding of public… Continue reading MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

OVERVIEW OF EVENTS IN MARKETING IN 2025

31. 12. 2025 AI has become an integral part of marketing this year, but brands are also relying on other innovations. The year has come and gone, and it’s time to recap what has made its mark on marketing in the domestic market. Artificial intelligence has already become a standard in marketing work, brands are increasingly emphasizing chatbots… Continue reading OVERVIEW OF EVENTS IN MARKETING IN 2025

THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI

22. 12. 2025 FAVI, the largest online furniture search engine, has launched a new television campaign that, according to the company, takes the brand’s communication to a more emotional and visually captivating level. The campaign was developed by FAVI’s marketing team, which created the commercial using artificial intelligence. At the beginning of 2015, the vision of the online… Continue reading THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI

AMID MARKETING’S AI OBSESSION, SOME CONSUMERS ARE ‘EXCITED FOR REALITY’

10. 12. 2025 To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection. The current cultural obsession with all things AI may have caused a boomerang effect—a true appreciation for something real. Filmmakers Luke Barnett and Noam Kroll recognized it last month when they rolled out a spec ad for Pepsi. The… Continue reading AMID MARKETING’S AI OBSESSION, SOME CONSUMERS ARE ‘EXCITED FOR REALITY’

AI IS THE FUTURE, WHICH IS WHY WE HAVE BUILT A NEW TEAM AT NOVÁ, SAYS FUKÁTKOVÁ SOURCE

8. 12. 2025 The Kuba s Novou podcast continues! This time, we take a look behind the scenes at how artificial intelligence is created and works at Nova. AI team leader Tereza Fukátková explains why AI is key to Nova’s future, how the new team was built, and what tools employees are already using — including the internal… Continue reading AI IS THE FUTURE, WHICH IS WHY WE HAVE BUILT A NEW TEAM AT NOVÁ, SAYS FUKÁTKOVÁ SOURCE

CONSUMERS IN 2026 WILL BE FULL OF PARADOXES, PREDICTS DENTSU

4. 12. 2025 Half of consumers are trying to minimize screen time, according to the agency’s new trends report. Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more traditional, unplugged lifestyle. Despite over half of consumers, 53%, using AI in their daily lives, 50% are trying to… Continue reading CONSUMERS IN 2026 WILL BE FULL OF PARADOXES, PREDICTS DENTSU

PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

4. 12. 2025 Using AI and innovation, Publicis Groupe is breathing life into its history, celebrating its first 100 years and setting the course for the next century. From its beginnings in 1926 as a creative workshop in Montmartre, through international expansion, innovation in data analytics and technology, to its current position as an industry-leading holding company, Publicis… Continue reading PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

3. 12. 2025 Generation Z plays a significant role in today’s marketing and media. That is why it was the focus of this year’s conference, which was held on 26 November by the Department of Marketing Communications at the School of Creative Communication. This year’s marketing conference at the College of Creative Arts was entitled Generation Z, Marketing… Continue reading GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

1. 12. 2025 The Czech International AI Film Festival 2025 will showcase top films selected from more than a thousand submissions, offer meetings with experts and filmmakers in a panel discussion, and culminate in an award ceremony. An exceptional opportunity to see the future of film on the big screen awaits you. This year CIAIFF is entering its… Continue reading CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

1. 12. 2025 Artificial intelligence, authenticity and an agile approach to communications are three key elements that will shape marketing in the years to come. These are the conclusions of an analysis presented by Panasonic Connect, based on discussions and observations at the This is Marketing event. The combination of technology – particularly AI – with authentic messaging… Continue reading THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

ATTACK OF THE ZOMBIE SHOPPERS

21. 11. 2025 Brands that don’t shape the prompt will be eaten alive, writes UM London’s planning partner Lawrence Dodds. For decades, marketers have fought for attention, crafting ads, optimising SEO, and battling for shelf space. Now a new threat has emerged: the zombie shopper. People are outsourcing decisions to AI agents. They no longer browse, compare, or… Continue reading ATTACK OF THE ZOMBIE SHOPPERS

SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET

4. 11. 2025 At Tuesday’s Czech Internet Forum conference, representatives of major Czech media discussed how to cope with the dominance of global players and how to find a sustainable business model. Seznam.cz, the strongest player on the domestic internet, wants to expand its paid content services. Matěj Hušek, a member of the board of directors of Seznam.cz,… Continue reading SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 11. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he described a… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE

CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

30. 10. 2025 CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time. CNN Prima News is launching a new video podcast , AI News, in collaboration with the Czech Association of Artificial Intelligence and Ydeal. It will also feature virtual presenter Nora for the first time ever on a… Continue reading CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA