PUBLICIS GROUP CELEBRATES CHRISTMAS AND PREPARES FOR ITS 100TH ANNIVERSARY

4. 12. 2025 | 3 min read Using AI and innovation, Publicis Groupe is breathing life into its history, celebrating its first 100 years and setting the course for the next century.

GENERATION Z AND MARKETING: GAMIFICATION, WELLBEING AND DEEPER MEANING

3. 12. 2025 | 14 min read Generation Z plays a significant role in today's marketing and media. That is why it was the focus of this year's conference, which was held on 26 November by the Department of Marketing Communications at the School of Creative Communication.

CZECH INTERNATIONAL AI FILM FESTIVAL WELCOMES AGAIN A SHOWCASE OF THE BEST FILMS MADE WITH AI

1. 12. 2025 | 4 min read The Czech International AI Film Festival 2025 will showcase top films selected from more than a thousand submissions, offer meetings with experts and filmmakers in a panel discussion, and culminate in an award ceremony. An exceptional opportunity to see the future of film on the big screen awaits you. This year CIAIFF is entering its biggest and strongest year yet, with a record number of entries from around the world and ambitions to become one of the leading AI film festivals in Europe.

THREE TRENDS THAT WILL FUNDAMENTALLY AFFECT MARKETING IN 2026

1. 12. 2025 | 4 min read Artificial intelligence, authenticity and an agile approach to communications are three key elements that will shape marketing in the years to come. These are the conclusions of an analysis presented by Panasonic Connect, based on discussions and observations at the This is Marketing event. The combination of technology - particularly AI - with authentic messaging and agile behaviour forms the basis of effective marketing. Companies that embrace these three principles will be better prepared for the variability of the market and the expectations of modern consumers, summarises Sandra Bähr, Content & System Specialist at Panasonic TOUGHBOOK.

ATTACK OF THE ZOMBIE SHOPPERS

21. 11. 2025 | 4 min read Brands that don’t shape the prompt will be eaten alive, writes UM London’s planning partner Lawrence Dodds.

SEZNAM.CZ WILL EXPAND PAID CONTENT, NO AD-SUPPORTED TARIFF ON ONEPLAY YET

4. 11. 2025 | 6 min read At Tuesday's Czech Internet Forum conference, representatives of major Czech media discussed how to cope with the dominance of global players and how to find a sustainable business model.

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 11. 2025 | 3 min read The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached.

CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

30. 10. 2025 | 2 min read CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time.

THE REAL BATTLE FOR TV’S FUTURE ISN’T CONTENT. IT’S TRUST

23. 10. 2025 | 6 min read As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?” Why TV values still matter in the streaming age Hello everyone — my name is Omar Oakes, a journalist and commentator who is obsessed with the business of media and advertising and how they intersect with power.

STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

22. 10. 2025 | 5 min read As many as 45% of AI assistants' responses contained serious errors in their output when dealing with intelligence information. This is according to a study by the EBU and BBC.

NEW LEVEL OF REAL-TIME SUBTITLING – CNN PRIMA NEWS HAS INTRODUCED ADVANCED BEEY AI TECHNOLOGY FROM NEWTON TECHNOLOGIES

16. 10. 2025 | 3 min read FTV Prima remains a pioneer in the television market in real-time subtitling. Further improvements to the system already in place at the CNN Prima NEWS news channel were made possible thanks to the cooperation with NEWTON Technologies and its advanced Beey AI service. Since the beginning of October, subtitling has been operating 24 hours a day, making it easier for deaf and hard-of-hearing viewers to access information.

NEW BRAND MEASUREMENT LINKS MARKETING AND FINANCIAL METRICS

9. 10. 2025 | 12 min read In the following interview, Mary Kyriakidi of Kantar explains a new approach to brand measurement that delivers daily, AI-assisted data and transforms marketing into a strategic decision-making asset.

HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND

7. 10. 2025 | 3 min read When Absolut Vodka wanted to understand how consumers were using ChatGPT to search for mixology recommendations, it found that nearly 70% of the answers it gave never mentioned a brand at all – a huge opportunity to own this space, craft brand narratives, and leverage sources like Reddit.

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 10. 2025 | 3 min read The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. What’s happening

STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH

26. 9. 2025 | 1 min read More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey.

CREATIVITY IS IMPORTANT, BUT WHAT DOES GOOD CREATIVITY ACTUALLY MEAN?

26. 9. 2025 | 2 min read Up to 85% of marketers believe that creativity is the key to success, but only 59% know what good creativity actually means, according to the survey.

WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

22. 9. 2025 | 5 min read If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

22. 9. 2025 | 4 min read AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them.