STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

26. 2. 2025 The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year’s price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term… Continue reading STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

26. 2. 2025 Since the beginning of the year, intensive negotiations have been underway for the distribution of Prima Group channels on the Skylink platform. TV Prima and pay-TV operator Skylink have agreed to extend the distribution contract. Viewers of this satellite television and streaming platform will continue to have access to all nine Prima TV channels in… Continue reading PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

26. 2. 2025 Video platform prima+ has unveiled its programming plans for this year on the occasion of its second birthday. After two years of existence, the video platform prima+ reaches 350,000 real users per month and shows 97 million hours of viewing and 233 million views. Its offer has been used by 1.4 million real users. Prima… Continue reading PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA

26. 2. 2025 Nova TV is planning to limit the possibilities for rewinding ads in the reverse view soon. Television Nova is preparing for the time when it will proceed to prevent skipping of ads in rewind. It is supposed to happen “soon”. This was stated to MediaGuru.com by TV Nova CEO Daniel Grunt. He explained that with… Continue reading LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA

VOYO AND O2TV WILL END. ONEPLAY WILL COME INSTEAD

25. 2. 2025 O2TV and Voyo, both from PPF Group, are merging their services into one called Oneplay. TV service O2TV and VOD service Voyo will end in the market. They will be replaced by a new joint service Oneplay. The news was announced by the CEOs of TV Nova Daniel Grunt and O2 Jindřich Fremuth. Both companies… Continue reading VOYO AND O2TV WILL END. ONEPLAY WILL COME INSTEAD

NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN

24. 2. 2025 Three Czech actresses have lent their voices and faces to the stories of women who have struggled with the side effects of alcohol. The “Not Drinking is a Plus” campaign was born. Women with Courage warns against alcohol addiction. In the campaign of the Prima+ platform called “Nepit je plus”, actresses Michaela Badinková, Michaela Tomešová… Continue reading NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN

ADC EXTENDS THE DEADLINE FOR ENTRIES TO THE ADC AWARDS

21. 2. 2025 Art Directors Club is extending the deadline for entries to this year’s ADC Awards by one week. Art Directors Club (ADC) is extending the deadline for entries to this year’s ADC Czech Creative Awards by one week. Creatives, agencies and studios have until 7 March 2025 to register their projects. “We want to give creatives… Continue reading ADC EXTENDS THE DEADLINE FOR ENTRIES TO THE ADC AWARDS

PRIMA WILL PREMIERE ITS HOBBY PROGRAMMES FROM SUNDAY 2 MARCH

21. 2. 2025 Prima will return new episodes of its four hobby shows to Sunday afternoon airtime. From Sunday 2 March, Prima will include the premiere episodes of its hobby shows. These are regularly broadcast from Sunday lunchtime. Receptář Prima nápadů, Libovky Pepy Libického, Vychytávky Ládi Hrušky and Zahradník po ruce, which continues for the second time this… Continue reading PRIMA WILL PREMIERE ITS HOBBY PROGRAMMES FROM SUNDAY 2 MARCH

CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

20. 2. 2025 Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here’s an overview of them. In early 2025, the Max streaming service is undergoing major visual changes to improve the user experience. One of the major new features is an updated navigation menu that moves content like… Continue reading CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX

11. 2. 2025 The Eagles knocked off the Chiefs and Fox set a record for viewership. On Monday, Fox reported that Super Bowl 59 was watched by an average of 126 million viewers. Those numbers come from Fox’s projections, including Nielsen’s quick national stats and Tubi/NFL’s first-page analysis. Fox updated its Super Bowl viewership numbers on Tuesday, announcing that… Continue reading SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX

IPTV AND CABLE HAVE OVERTAKEN TERRESTRIALS IN TV SIGNAL RECEPTION

10. 2. 2025 Receiving a TV signal via the internet or cable has become the strongest way to receive a signal in the Czech Republic. It has also overtaken the previously leading terrestrial reception by several percentage points. The data is presented by the ATO’s Continuous Research. Currently, the most used main type of TV signal reception in… Continue reading IPTV AND CABLE HAVE OVERTAKEN TERRESTRIALS IN TV SIGNAL RECEPTION

OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 In the games and toys segment, Lego was the largest advertiser last year. The Lego brand was the largest advertiser in the games and toys segment last year, investing over 485 million crowns in advertising, according to list prices. It was followed closely by Bamboo and Spin Master. This is according to the advertising monitoring… Continue reading OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

A CAROUSEL OF MONEY CALLED THE SUPER BOWL. THOUSANDS OF DOLLARS FOR A SEAT, MILLIONS FOR ADS

9. 2. 2025 The final game in American football, the famous Super Bowl is probably the most watched sports game ever. And the price of advertising matches it. But famous artists performing at halftime get nothing. America’s biggest sporting event of the year – the Super Bowl – takes place on February 9. The Philadelphia Eagles face the… Continue reading A CAROUSEL OF MONEY CALLED THE SUPER BOWL. THOUSANDS OF DOLLARS FOR A SEAT, MILLIONS FOR ADS

WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION

7. 2. 2025 People’s attention spans have shrunk and marketers are literally fighting for seconds. What should creatives reach for and what should they try to engage with to make an ad have any impact at all? In 2015, the news swept the internet that our ability to concentrate was about equal to that of maximum goldfish. While… Continue reading WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION

CZECH TELEVISION STAYED ABOVE 30 PERCENT IN JANUARY, SHARE INCREASED BY NOVA

6. 2. 2025 Czech Television’s stations reached their highest share in the audience group over 15 years of age in January. The Nova group improved its share the most compared to the same month last year. Despite a year-on-year decrease, Czech Television maintained a share of more than 30% in the universal audience group over 15 years old… Continue reading CZECH TELEVISION STAYED ABOVE 30 PERCENT IN JANUARY, SHARE INCREASED BY NOVA

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

6. 2. 2025 Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as “viewed.” The market shares of SVoD (Subscription-based VoD, i.e. subscription-based video services) in Q4 2024… Continue reading WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

6. 2. 2025 This year again, the live coverage of the American National Football League finals will be accompanied by commercials featuring big names. The price of a half-minute ad space has reached a new record. This year’s National Football League final, known as the Super Bowl, falls on Sunday 9 February. This year, the price for 30… Continue reading SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

LEGO TO BRING TOYS TO EASTER

3. 2. 2025 LEGO, the Danish toy group, is planning to introduce a range of products for Easter next year, but its marketing activity will be nuanced to allow for consumers’ different approaches to the occasion in different markets. Easter is associated with chocolate and rabbits in many markets, but LEGO’s research found distinct attitudinal differences in Germany… Continue reading LEGO TO BRING TOYS TO EASTER