NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

25. 7. 2025 Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets. The main commercial television rivals, Nova and Prima, have recently launched the promotion of their key new series for this fall. Nova has begun attracting viewers with the family drama… Continue reading NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED

24. 7. 2025 The O2TV app has ceased to function permanently in recent days, shortly after the official termination of this long-standing television service. Users are now completely dependent on the new Oneplay platform, to which the customer base has been gradually migrated. On LG TVs with the WebOS operating system, the app displays a graphic screen featuring… Continue reading O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED

“STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

24. 7. 2025 It has been exactly three months since the Stream Cinema Community add-on, which plagued not only the official streaming service, ended for unknown reasons. Its “successor” continues to operate. At the end of April this year, exactly one quarter ago, the Czech pirate scene was hit by streamed content unexpected news in the form of… Continue reading “STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

NOVA WILL BROADCAST MOTOGP ON ITS MAIN CHANNEL, TV NEWS WILL BE BROADCAST FROM THE SQUARE

18. 7. 2025 Selected MotoGP races will also be broadcast on TV Nova’s main channel. A special broadcast of Televizní noviny (TV News) will also be prepared directly from the square in Brno. From July 18 to 20, 2025, MotoGP will return to the Masaryk Circuit in Brno. The event will be accompanied by a special broadcast of… Continue reading NOVA WILL BROADCAST MOTOGP ON ITS MAIN CHANNEL, TV NEWS WILL BE BROADCAST FROM THE SQUARE

OVERVIEW: HOW TO WATCH THE FIRST AND SECOND CZECH FOOTBALL LEAGUES

18. 7. 2025 The top football league and the second highest competition are kicking off. Oneplay is the official broadcaster and will show all matches from the top competition as part of its paid packages. Selected second league matches will be shown on ČT sport and Sporty TV.On Friday, July 18, the new season of the Czech top… Continue reading OVERVIEW: HOW TO WATCH THE FIRST AND SECOND CZECH FOOTBALL LEAGUES

PRIMA APPLIES FOR LICENSE FOR SLOVAK VERSION OF PRIMA KRIMI

17. 7. 2025 Following last year’s launch of Prima SK and Prima Cool SK, the Prima group is preparing another thematic channel for Slovak audiences. The Prima Group has applied to the Radio and Television Broadcasting Council (RRTV) for a license to broadcast the thematic channel Prima Krimi SK. As with previous Slovak versions, it is applying for… Continue reading PRIMA APPLIES FOR LICENSE FOR SLOVAK VERSION OF PRIMA KRIMI

LABUBU: WHAT DOES THAT MEAN?

17. 7. 2025 Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; Labubus are one such fad that invites our consideration – Kantar trend analysis explores the deeper meanings of the toys’ rise. Why… Continue reading LABUBU: WHAT DOES THAT MEAN?

HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

16. 7. 2025 The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services. The specification was approved at the latest meeting of the HbbTV Steering Group and marks a significant step forward in enabling widespread secure delivery of premium content via HbbTV-based services. The new specification formalises… Continue reading HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

JAKUB FOLAUF IS THE NEW MARKETING DIRECTOR OF THE NOVA GROUP

16. 7. 2025 The current marketing director of the Nova Group, Jakub Strýček, is moving to the parent company CME. He will be replaced by Jakub Folauf, who has been working at Nova since 2021. After more than four years at the helm of marketing for the Nova Group, Jakub Strýček is moving to the newly created position… Continue reading JAKUB FOLAUF IS THE NEW MARKETING DIRECTOR OF THE NOVA GROUP

NOVA ACTION, NOVA GOLD, AND NOVA LADY ARE NOW ON ONEPLAY WITH AUDIO DESCRIPTION

16. 7. 2025 The Oneplay internet service now offers three Nova Group thematic channels enhanced with audio description for a better experience for users with visual impairments. Subtitles can also be turned on or off. When you open the “Sound and subtitles” menu on the selected channel Nova Action, Nova Gold or Nova Lady, a new sound preset… Continue reading NOVA ACTION, NOVA GOLD, AND NOVA LADY ARE NOW ON ONEPLAY WITH AUDIO DESCRIPTION

ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

15. 7. 2025 Viewers will be able to watch Sparta, Plzeň, and Baník matches in the preliminary rounds of European football cups live on Oneplay and Premier Sport channels. In addition to the Chance Liga, MOL Cup and UEFA Champions League, Oneplay will also broadcast domestic matches of Czech clubs in the European Cup preliminary rounds. It has… Continue reading ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

POWER OUTAGE AFFECTS TV VIEWING

11. 7. 2025 TV viewing during the blackout: dramatic drop in affected areas offset by growth in other regions. The power outage that hit a large part of the Czech Republic on Friday, July 4, had a significant impact on television viewership. In the most affected regions, live viewership fell by up to tens of percent. However, the… Continue reading POWER OUTAGE AFFECTS TV VIEWING

HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

9. 7. 2025 For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost. According to a 2024 report, nearly two-thirds of surveyed viewers… Continue reading HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

ONEPLAY IS FUNDAMENTALLY CHANGING THE MARKET, MORE CONSOLIDATION TO COME, EXPECTS HEAD OF PRIMA JAN MAXA

8. 7. 2025 Jan Maxa, former head of digital at ČT, is working on a new content strategy for the Prima streaming platform. Read the interview on Mediář. Source: mediar.cz

ČT WAS THE STRONGEST IN THE FIRST HALF OF THE YEAR, BUT NOVA GREW THE MOST

8. 7. 2025 Despite a decline, Czech Television maintained its highest share of all-day viewing in the universal 15+ group in the first half of this year. However, Nova recorded the highest growth, winning in the younger viewer categories and in prime time. Česká televize maintained its strongest position on the television market in all-day broadcasting in the… Continue reading ČT WAS THE STRONGEST IN THE FIRST HALF OF THE YEAR, BUT NOVA GREW THE MOST

THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

5. 7. 2025 The CTV advertising market demands accountability and concrete results from investments. Europe still lags behind the US in this regard, writes William Jones of Adform. The European CTV market is entering a crucial phase. While the United States remains ahead in terms of scale and programmatic maturity, Europe is taking steps to gradually close the… Continue reading THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

ONEPLAY WILL ALLOW FORWARD REWINDING OF PRIMA GROUP CHANNELS

3. 7. 2025 Oneplay is changing the rewind options for Prima Group channels. However, it will only be possible to skip some of the adverts, as ad blocks remain protected. The Oneplay platform is rolling out a change to fast-forwarding on Prima Group channels starting Thursday. It will now be possible to fast-forward and pick up where you… Continue reading ONEPLAY WILL ALLOW FORWARD REWINDING OF PRIMA GROUP CHANNELS

KNOWLIMITS REMAINS THE LARGEST MEDIA AGENCY, OMNICOM THE LARGEST NETWORK

3. 7. 2025 COMvergence has updated its ranking of media agencies and networks based on client advertising volumes for 2024. Knowlimits remains the largest media agency in terms of volume, while Omnicom Media Group is the largest media agency network. The media agency Knowlimits remains at the top of the ranking of media agencies in the Czech Republic… Continue reading KNOWLIMITS REMAINS THE LARGEST MEDIA AGENCY, OMNICOM THE LARGEST NETWORK