PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

7. 4. 2025 Across social networks, the Prima Group achieved 800 million impressions in the first quarter of this year. Prima Group generated 800 million impressions across its social media accounts in this year’s first quarter. On TikTok, profiles are seeing a +98% growth rate in post views and +80% in post shares metrics. Traffic to Prima’s Instagram… Continue reading PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

IPTV VERSUS SATELLITE DISTRIBUTION

6. 4. 2025 Media content distribution is undergoing a dynamic transformation. We stand at a crossroads where the flexibility of IP networks competes with the proven reach of satellites. The rise of Internet Protocol (IP) as a distribution path is unquestionable and is changing the game in the media industry. It is driven primarily by the explosion of… Continue reading IPTV VERSUS SATELLITE DISTRIBUTION

CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

4. 4. 2025 Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup. When Apple introduced the first generation iPod music player in 2001, there were already a number of competitors on the market. Yet within two years, the new product had already captured more than a third of the… Continue reading CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

4. 4. 2025 The Coca-Cola Company is coming again with its legendary “Share a Coca-Cola” campaign. This time, it’s calling on members of the younger generations in particular to meet in the real world. Read about the new campaign in the next issue of MAM, where the company’s marketing director Jakub Loos talks about it. Coca-Cola already celebrated… Continue reading SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

TV PRIMA WILL BROADCAST FAIRY TALES, ROMANTIC AND ACTION FILMS AND COMEDIES AT EASTER

3. 4. 2025 Television Prima has announced its programme for this year’s Easter holidays. It will include family comedies, romantic films, action thrillers and interesting documentaries in its festive broadcasts. Throughout the Easter holidays, family films and popular series will be on the main Prima TV station. On Friday morning, in Asterix and Obelix ve službách jejího Veličenstva… Continue reading TV PRIMA WILL BROADCAST FAIRY TALES, ROMANTIC AND ACTION FILMS AND COMEDIES AT EASTER

SPORT IS A PHENOMENON AND NOVA HAS BEEN AWARE OF THIS SINCE THE BEGINNING OF THE BROADCAST, SAYS MENDEL

2. 4. 2025 Sport has been an important part of TV Nova’s programming since it began broadcasting in 1994. Sports news is still one of the most watched programmes every day, and Nova Sport has gradually grown to six channels. The guest of the Kuba with Nova podcast this time was the head of sports at Nova, Dušan… Continue reading SPORT IS A PHENOMENON AND NOVA HAS BEEN AWARE OF THIS SINCE THE BEGINNING OF THE BROADCAST, SAYS MENDEL

ONLINE CHANNEL TN LIVE EXPANDS BROADCASTING, HAS ITS OWN EPG

2. 4. 2025 TN Live will be expanded on the TN.cz website, TV Nova has received approval from the Broadcasting Council to increase the number of broadcasting hours. News and lifestyle online channel TN Live from TV Nova will expand its broadcasts. It received approval from the Radio and Television Broadcasting Council (RRTV) last week to increase its… Continue reading ONLINE CHANNEL TN LIVE EXPANDS BROADCASTING, HAS ITS OWN EPG

PRIMA’S APRIL CAMPAIGN REVEALS THE LAUNCH OF THE PARŤÁK NA BATERKY SERIES

2. 4. 2025 Introducing Lukáš Příkazký as the first humanoid in TV Prima’s team, the media group has launched a campaign for the new TV series Parťák na baterky. With the release of its April issue, TV Prima has launched a campaign to launch its Parťák na baterky series. It will be presented for the first time on Wednesday… Continue reading PRIMA’S APRIL CAMPAIGN REVEALS THE LAUNCH OF THE PARŤÁK NA BATERKY SERIES

REESE’S, MANSCAPED, PRICELINE AND MORE: BRANDS TAKE THEIR CREATIVE SERIOUSLY ON APRIL FOOLS’ DAY

1. 4. 2025 The annual custom is no laughing matter for brands across all sectors. Well, maybe just a little. Muse rounds up some of our favorite chuckle-inducing ads below. Reese’s, ‘Chocolate Bread’ Its official! Reese’s is getting into the sandwich business. The candy company introduces “the perfect upgrade to your favorite PB&Js” with Reese’s Chocolate Bread. “Pair… Continue reading REESE’S, MANSCAPED, PRICELINE AND MORE: BRANDS TAKE THEIR CREATIVE SERIOUSLY ON APRIL FOOLS’ DAY

PRIMA CREATES ITS OWN CREATIVE DIVISION, REPLACES STUDIO DEPARTMENT

31. 3. 2025 The creation of an in-house creative division within the Prima Group’s marketing team is expected to bring financial and time savings and reflect the transformation of the formerly television group into a comprehensive media house. The cooperation with Studio Department is coming to an end. The Prima Group is creating its own in-house creative team… Continue reading PRIMA CREATES ITS OWN CREATIVE DIVISION, REPLACES STUDIO DEPARTMENT

PRIMA TODAY INCLUDES NEW EPISODES OF HOŘKÝ SVĚT AND JAKUB AND SARA

30. 3. 2025 Prima is changing its primetime schedule from Sunday 30 March. It will feature two new programmes. From Sunday 30 March, Prima television is adding two new features to its evening schedule. From 20:20 it will first show the premiere episode of the second series of Hořký svět. It will be followed at 21:30 by Jakub… Continue reading PRIMA TODAY INCLUDES NEW EPISODES OF HOŘKÝ SVĚT AND JAKUB AND SARA

PRIMA COOL WILL ADD SERIES AND INTRODUCE FAMILY MOVIES

28. 3. 2025 Young men’s TV station Prima Cool will adjust its programming schedule from April. It will add another sitcom and reserve Saturday nights for family films. Prima Cool will celebrate sixteen years of broadcasting on 1 April. On the same day, it will include a twenty-year-old American series called Jmenuju se Earl in its afternoon programme.… Continue reading PRIMA COOL WILL ADD SERIES AND INTRODUCE FAMILY MOVIES

THE PRESENTER OF THE CZECH NAKED ATTRACTION WILL BE MONIKA TIMKOVÁ

27. 3. 2025 Óčko station has officially introduced the name of the presenter of the domestic version of the dating reality show Naked Attraction. The Óčko television station has announced that the presenter of the Czech version of Naked Attraction CZ&SK will be Monika Timková. The actress, whose voice is familiar to listeners of Fajn radio, was chosen… Continue reading THE PRESENTER OF THE CZECH NAKED ATTRACTION WILL BE MONIKA TIMKOVÁ

E-POJISTENI.CZ COMPARISON ENGINE HAD A TV CAMPAIGN CREATED BY AI

27. 3. 2025 Artificial Intelligence tools have created the individual images of the new TV ad for the comparator ePojisteni.cz. Comparison engine ePojisteni.cz presents a new TV campaign called “Compare Smartly”. Once again it links up with monkeys, however this time the production has been provided by artificial intelligence. “The form in which the new TV campaign of… Continue reading E-POJISTENI.CZ COMPARISON ENGINE HAD A TV CAMPAIGN CREATED BY AI

CZECH TELECOMMUNICATIONS AUTHORITY PROTECTS THE POSITION OF TERRESTRIAL TV AGAINST MOBILE NETWORKS

26. 3. 2025 The Czech Telecommunications Authority aims to preserve and protect digital terrestrial television (DTT) as a key medium for Czech households. Details of the implementation were published in three pages of the March Monthly Monitoring Report. Although the number of complaints about poor reception of terrestrial TV signals has been declining in recent years, the Czech… Continue reading CZECH TELECOMMUNICATIONS AUTHORITY PROTECTS THE POSITION OF TERRESTRIAL TV AGAINST MOBILE NETWORKS

MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS

26. 3. 2025 Multiscreen TV: Smart, Strategic and Seriously Effective Marketers are constantly seeking ways to maximize impact, build trust and drive measurable business outcomes. The solution isn’t a gamble – it’s a sure bet when making a strategic investment in multiscreen TV. With its professionally produced content, unmatched audience engagement and brand-safe environment, multiscreen TV delivers results… Continue reading MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS

RESSOLUTION HAS A SOLUTION FOR MEDIA MEASUREMENT ALSO OUTSIDE THE HOME

25. 3. 2025 ResSolution Group had a mobile media measurement solution tested. It can be used for in-home and out-of-home metering. It did so in connection with an ATO tender for out-of-home viewership measurement. The ResSolution Group is expanding its reach in the media research field – together with DCore Software it has developed the ReDAM mobile media… Continue reading RESSOLUTION HAS A SOLUTION FOR MEDIA MEASUREMENT ALSO OUTSIDE THE HOME

ADC AWARDS REPORTS 270 ENTRIES, PUBLISHES GALLERY

24. 3. 2025 The ADC Czech Creative Awards has received a total of 270 entries this year. The entries can now be viewed in the gallery. This year’s 32nd edition of the local creativity competition in commercial communication ADC Czech Creative Awards has published the entries. A total of 270 creative works have been submitted, of which 172… Continue reading ADC AWARDS REPORTS 270 ENTRIES, PUBLISHES GALLERY