CZECHS LOVE GASTRO SHOWS, THE MAJORITY OF THEM FIND INSPIRATION FOR COOKING

15. 3. 2024 Czechs love cooking and love to be inspired by TV shows. According to them, 67 percent of respondents try cooking at home at least once in a while. One in five cooks this way regularly. This is according to the Axocom survey on the influence of culinary shows on viewers. “Czechs certainly do not lack… Continue reading CZECHS LOVE GASTRO SHOWS, THE MAJORITY OF THEM FIND INSPIRATION FOR COOKING

CZECH BEDDING MANUFACTURER LEJAAN ENTERS THE TV CAMPAIGN

15. 3. 2024 The Czech bedding manufacturer Lejaan launches a TV campaign and looks for a way to reach forty-somethings. After four years, the Liberec bedding brand Lejaan is launching new marketing activities, the most visible of which will be a TV campaign. In February, it also expanded its e-shop to Germany and opened its first brick-and-mortar store… Continue reading CZECH BEDDING MANUFACTURER LEJAAN ENTERS THE TV CAMPAIGN

PRIMA WILL LAUNCH SLOVAK VERSIONS OF PRIMA COOL AND PRIMA LOVE LATER THIS YEAR

14. 3. 2024 The Prima TV group has obtained licences for the Slovak versions of the Prima Cool and Prima Love channels from the Radio and Television Broadcasting Council (RRTV). It has confirmed that it will launch them in Slovakia during 2024. The Radio and Television Broadcasting Council (RRTV) has granted FTV Prima licences to operate the Slovak… Continue reading PRIMA WILL LAUNCH SLOVAK VERSIONS OF PRIMA COOL AND PRIMA LOVE LATER THIS YEAR

TV NOVA SERIES ZLATÁ LABUŤ FLIES ABROAD

12. 3. 2024 The narrative romantic series set against the backdrop of the events of 1939 has entered the portfolio of the major international distributor ONZA Distribution. The Golden Swan convinced especially by the quality of processing and the audience reach that the series has gained on the domestic market. The series will be presented at major international… Continue reading TV NOVA SERIES ZLATÁ LABUŤ FLIES ABROAD

TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING

11. 3. 2024 As expected – TV Nova and rival Prima’s series, which were primarily produced “exclusively” for SVOD platforms, will eventually appear in terrestrial broadcasting. The big stations are thus spreading the costs of production and inflating viewership numbers. From the end of March, Nova Television will air two series of Iveta, originally intended for and deployed… Continue reading TV NOVA AND TV PRIMA DEPLOY STREAMING SERIES IN TERRESTRIAL BROADCASTING

CZECH LION AWARD: BEST SERIES VOLHA, MINISERIES MATHEMATICS OF CRIME

9. 3. 2024 At the Czech Lion Film Awards, the Volha series and the miniseries Matematika zločinu (Mathematics of Crime) were also awarded. The prize for the best television series at this year’s Czech Lion Film Awards went to the series Volha, which brings together clips from normalised Czechoslovak television in the 1970s and 1980s and was broadcast… Continue reading CZECH LION AWARD: BEST SERIES VOLHA, MINISERIES MATHEMATICS OF CRIME

KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV

7. 3. 2024 “Thanks to HbbTV, viewers mainly watch their favourite series”, says Iva Dohnálková about the red button technology. Iva Dohnálková is in charge of HbbTV at Nova, which is better known in the Czech Republic as the “red button on the smart TV remote”. However, in an interview with Jakub Strýček, she revealed that the blue… Continue reading KUBA S NOVOU PODCAST: IVA DOHNÁLKOVÁ ON HBBTV

NOVA SIGNIFICANTLY EXPANDS ITS TV COVERAGE IN THE NORTH OF THE CZECH REPUBLIC

7. 3. 2024 Digital Broadcast, the operator of DVB-T2 multiplex 24, has launched a 10 kW transmission from the Usti nad Labem – Kukla site. The signal will cover up to one million inhabitants. The most important customer of the TV multiplex is the media group Nova, which in addition to its flagship channel also distributes thematic clones… Continue reading NOVA SIGNIFICANTLY EXPANDS ITS TV COVERAGE IN THE NORTH OF THE CZECH REPUBLIC

THURS WAS STRONGER IN FEBRUARY, NOVA IN PRIME TIME. PRIME ROSE IN THE EVENING

7. 3. 2024 Czech Television stations remained the strongest in February in terms of viewership in the universal 15+ group in daytime. In primetime, Nova is still the number one group. The Prima group grew the most year-on-year in prime-time in February. Czech Television stations were the strongest in February in the 15+ group in terms of viewership.… Continue reading THURS WAS STRONGER IN FEBRUARY, NOVA IN PRIME TIME. PRIME ROSE IN THE EVENING

OČKO INCREASES REACH ON NETWORKS, REACHES THE MAJORITY OF THE POPULATION

5. 3. 2024 The Óčko group continues to build its reach through social networks, reaching the majority of the population that is presented on the networks. The Óčko TV group’s social networks generated 650 million impressions organically in the whole of 2023, according to statistics from the music operator. The goal for this year is to reach one… Continue reading OČKO INCREASES REACH ON NETWORKS, REACHES THE MAJORITY OF THE POPULATION

FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES

4. 3. 2024 The 19th edition of the Fle Media Awards (Flema), a competition for innovative use of media and creative approaches to media investment planning, is now open. Flemedia launches the 19th Fle Media Awards (Flema), a competition for innovative use of media and creative approach to media investment planning. The competition is open to authors of… Continue reading FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES

CNN PRIMA NEWS BRINGS YOU ELECTION NIGHT WITH AMERICAN CNN

4. 3. 2024 An all-night special on Election Super Tuesday is produced by CNN Prima News in partnership with CNN. It will be offered on the night of Tuesday, March 5 to Wednesday, March 6. CNN Prima News, in partnership with CNN America, will offer an all-night special. On the night of 5/6 March, it may decide whether… Continue reading CNN PRIMA NEWS BRINGS YOU ELECTION NIGHT WITH AMERICAN CNN

GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS

4. 3. 2024 General artificial intelligence (AGI) could be here within five years. Jensen Huang, the head of US company Nvidia, said this at an economic forum held at Stanford University on Friday. He was responding to a question about how long it would take to create computers that think like humans, Reuters reported. Nvidia is the world’s… Continue reading GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS

TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING

1. 3. 2024 Several first-run shows will appear on the March evening primetime telecasts of the largest TV groups. Several new programmes are heading to the March primetime TV schedule, to be introduced by both commercial players and Czech Television. This will build on the programming news at the start of the new year and commercial TV in… Continue reading TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING

GOLDEN DRUM IS ACCEPTING APPLICATIONS, CELEBRATING ITS 30TH ANNIVERSARY THIS YEAR

1. 3. 2024 The International Festival of Creativity Golden Drum, of which MAM is a media partner and which will take place again this year in October in Portorož, Slovenia, is calling for applications from agencies. The Golden Drum competition is open to creative, digital and media agencies, commissioners, design studios and media houses to submit work that… Continue reading GOLDEN DRUM IS ACCEPTING APPLICATIONS, CELEBRATING ITS 30TH ANNIVERSARY THIS YEAR

VLADIMÍR MUŽÍK HEADS TO CME TO LEAD DIGITAL TRANSFORMATION

28. 2. 2024 Vladimír Mužík will become the head of digital transformation in the area of news formats at media group CME, which operates in six markets including the Czech Republic and Slovakia. Vladimír Mužík, who is currently CEO of Mafra Slovakia, will be the Director of Digital Transformation and News Programming at CME (Central European Media Enterprises… Continue reading VLADIMÍR MUŽÍK HEADS TO CME TO LEAD DIGITAL TRANSFORMATION

JAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH

28. 2. 2024 After 13 years, Jan Vlček will leave the CME Group and the Nova TV Group. He will leave the management of CME at the end of March. Jan Vlček will leave his current role as Group Revenue Chief at CME at the end of March. He will move to the position at the end of… Continue reading JAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH

TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC

28. 2. 2024 Millennials have emerged as the most avid users of paid VOD services in the Czech Republic, according to the latest Atmedia Index. Netflix, HBO Max and Disney+ are among the streamers favoured by Generation Z and Millennials, encompassing individuals aged 15–24 and 25–34. A combined 61% of the demographic are described as “avid viewers” of… Continue reading TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC