THE CULTURAL SECTOR’S RESPONSE TO THE ADOPTION BY THE EU COUNCIL OF THE ARTIFICIAL INTELLIGENCE ACT

9. 2. 2024 The cultural associations representing a wide range of content creators including the news media, television industry, film producers and music publishers (SPIR, Czech Publishers Union, AKTV, AOV, ČNS IFPI, APA) welcome the Czech Republic’s decision to support the Artificial Intelligence Act agreed in the difficult trialogue in December. Although its wording is not ideal from… Continue reading THE CULTURAL SECTOR’S RESPONSE TO THE ADOPTION BY THE EU COUNCIL OF THE ARTIFICIAL INTELLIGENCE ACT

FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

8. 2. 2024 Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider… Continue reading FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL

8. 2. 2024 The annual Adtaxi Super Bowl Viewership survey highlights both the ongoing shift towards streaming media and the potential impact of Taylor Swift on the game’s audience. For Super Bowl LXVII, the Adtaxi survey found that audiences will rely heavily on digital services, with more than one third (36%) of those surveyed saying they plan to… Continue reading SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL

JANUARY VIEWERSHIP : ČESKÁ TELEVIZE GOT THE HIGHEST SHARE

5. 2. 2024 The first month of the new year brought the highest share of viewership to Czech Television stations. Czech Television stations achieved the highest share of all domestic TV groups in January 2024. Their cumulative share in the 15+ audience group was 31.20%. CT stations also had the highest share in prime time 15+. In both… Continue reading JANUARY VIEWERSHIP : ČESKÁ TELEVIZE GOT THE HIGHEST SHARE

CHANGES IN THE MANAGEMENT OF THE PRIMA GROUP

5. 2. 2024 As of 1 February, there are changes in the legal section of Prima Group. Due to the growing and increasingly demanding agenda of the Legal Director, Prima Group management has decided to create a new position: the Director of Media and Legal Affairs. The current director, Pavel Kubina, will move to this new position to… Continue reading CHANGES IN THE MANAGEMENT OF THE PRIMA GROUP

HOW TO MAP MEDIA QUALITY FOR PHYSICAL AND MENTAL MEASURES

2. 2. 2024 EssenceMediacom’s strategy chief reveals new research into media channel signalling strength. In biblical times, if God wanted action, He didn’t muck about. Take the season we’re in now: Epiphany. I’m pretty sure God thinks of these things like a marketer, so He probably wrote a brief to his agency (I’m guessing it wasn’t Adam &… Continue reading HOW TO MAP MEDIA QUALITY FOR PHYSICAL AND MENTAL MEASURES

TV NOVA IS CHANGING LOGO AND GRAPHIC DESIGN FOR ITS 30TH ANNIVERSARY

31. 1. 2024 Nova Television will celebrate its thirtieth anniversary on the 4th February. In the first half of the year it will change the graphic design of its main channel and introduce a new logo. The last time it changed it was seven years ago. The forthcoming redesign was announced by TV Nova’s CEO Daniel Grunt in… Continue reading TV NOVA IS CHANGING LOGO AND GRAPHIC DESIGN FOR ITS 30TH ANNIVERSARY

POHLREICH RETURNS – NEW GRILL SHOW LAUNCHED IN SPRING ON TV PRIMA

29. 1. 2024 Prima Television will launch a new gastronomic reality show “Czech Republic on the Grill” during the spring season. Zdeněk Pohlreich and Martin Svatek will act as judges. Prima Television will launch a new gastronomic reality show, Česko na grillu, during the spring season. The show will pit couples against each other to determine the winner… Continue reading POHLREICH RETURNS – NEW GRILL SHOW LAUNCHED IN SPRING ON TV PRIMA

PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

25. 1. 2024 Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application. Under the red button, viewers can now watch a selection of videos from Prima’s lifestyle websites. “We’re expanding the portfolio of services that we have been providing viewers through HbbTV,” says Katerina Srbová, HbbTV manager, Prima group. The app uses the… Continue reading PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

PODCASTS ARE KEY TOOL FOR TV DISCOVERY, RESEARCH SHOWS

24. 1. 2024 One in three listen to TV podcasts to maintain interest between seasons. Podcasts help viewers discover new TV shows, according to a recent study, with around half reporting that they have found new content to watch via hearing about it on podcasts. The report, conducted by Hub Entertainment Research based on a survey of 2,500… Continue reading PODCASTS ARE KEY TOOL FOR TV DISCOVERY, RESEARCH SHOWS

THINKBOX JANUARY’S CHART OF THE MONTH: TV IS A TRUSTED MEDIUM

15. 1. 2024 Recent years have seen a strengthening relationship between advertising trust and advertising driven profit. Comparing IPA survey data from 2014-2022 with data from 2000-2012, trust jumped from the seventh-highest brand metric linked to profit to the second-highest, just below quality. Trust is often correlated with quality and has become increasingly important. Consumers are continuously forming assessments… Continue reading THINKBOX JANUARY’S CHART OF THE MONTH: TV IS A TRUSTED MEDIUM

STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS

7. 1. 2024 Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season… Continue reading STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS

STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

4. 1. 2024 Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study. A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in streaming, found that consumers pay nearly 4X… Continue reading STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

MEDIAR CHOICE: TOP 10 CZECH ADVERTISING CAMPAIGNS OF 2023

1. 1. 2024 Server Mediar.cz presents an annual selection of the best ads from the Czech environment. For the ninth year in a row, experienced Czech creatives evaluated domestic campaigns week after week in the Advertising Cathedral. Here are the top ten ads they liked the most in the past year. Would you vote the same way as… Continue reading MEDIAR CHOICE: TOP 10 CZECH ADVERTISING CAMPAIGNS OF 2023

PF 2024

23. 12. 2023 🎄 ScreenVoice and the Association of Commercial Television wishing you a Merry Christmas and all the best in the new year.

WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES

22. 12. 2023 Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research. The joint study from Advertiser Perceptions and Claravine fielded in August analyzed the impact of not having a data standards and a strategy in place. It showed how advertisers and agencies struggle… Continue reading WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES

NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

20. 12. 2023 With Christmas approaching, media group Nova is coming to its viewers with a redesigned version of HbbTV free archive available via the red button. Nova viewers can find the redesigned TV archive under the “TV Archive” tile in the HbbTV menu on each of the TV group’s channels. The viewer will not miss its new… Continue reading NOVA HAS REDESIGNED THE FREE HBBTV TV ARCHIVE

CHRISTMAS TV PROGRAM ON AIR, SEASONAL SHOWS ARE CATCHING UP

18. 12. 2023 During the last week before Christmas, all TV stations are starting to switch over to Christmas programming. Some of the seasonal shows are still being finalised. In the week of December 18, shows for this year’s Christmas holiday season are starting to appear on the TV screens of the country’s top stations. Traditionally, they will… Continue reading CHRISTMAS TV PROGRAM ON AIR, SEASONAL SHOWS ARE CATCHING UP