STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS

7. 3. 2025 Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience. Beyond the chart: Despite their concerns, 48% of US adults believe using AI to sell products will be prevalent in the next few years, according to the same data. But human oversight is… Continue reading STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS

SUPER BOWL: ADS DOMINATED BY CELEBRITY, HUMOUR AND NOSTALGIA

5. 3. 2025 This year’s Super Bowl ads were noticeably less controversial than in the past, according to an analysis by Ipsos. The Super Bowl is probably the one time of year when many people tune in to commercials rather than switch them. Companies are keen to take advantage of this unique opportunity, which is why to raise… Continue reading SUPER BOWL: ADS DOMINATED BY CELEBRITY, HUMOUR AND NOSTALGIA

CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY

27. 2. 2025 Over half of Czechs watch movies more than once a week, both at the cinema and at home. Up to 28% watch them daily or almost daily. More than half of the Czech online population watches movies several times a week – regardless of whether in the cinema or at home. Daily or almost daily… Continue reading CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY

STREAMING SERVICES BOOST THEIR INVESTMENT IN SPORTS RIGHTS

23. 2. 2025 Streaming services will account for 20% of what is spent on sports rights this year, according to new analysis, as the likes of Amazon and Netflix invest in live events to drive new subscribers and to entice advertisers with sponsorship deals and brand opportunities. Why sports rights matter As the streaming market reaches saturation point,… Continue reading STREAMING SERVICES BOOST THEIR INVESTMENT IN SPORTS RIGHTS

TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING

22. 2. 2025 Humour in advertising is a powerful driver of brand memorability and engagement. WARC’s India Editor Biprorshee Das dives into why humour works, where brands go wrong, and how to get it right – some key takeaways from the recently published What’s working in humorous advertising report. Humour in advertising is so much more than just… Continue reading TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING

U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

20. 2. 2025 Linear television is still one of the most powerful media. This is the conclusion of a study conducted by EMARKETER last year. Despite the increasing number of people switching to connected television (CTV) and social video, most people in the U.S. still watch linear TV. Meanwhile, linear TV viewers are also very likely to use… Continue reading U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

18. 2. 2025 The ‘unique’ and ‘ironic’ British sense of humour is a key reason why young Europeans watch UK-made television shows and films, according to new research from King’s College London. Screen Encounters with Britain explored how streaming services, like Netflix and Prime Video, influence the ways young European audiences find and consume British screen media. The… Continue reading BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV

17. 2. 2025 Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast. It’s also a sports event that audiences will… Continue reading WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV

ATMEDIA: 86% OF CZECHS TURN ON THE TV AT LEAST ONCE A WEEK

17. 2. 2025 Television remains the key medium with the greatest reach, having retained a firm place in the lives of Czechs even in 2024. According to the latest data from the Atmedia trade body, it was watched for an average of 3 hours and 36 minutes a day. Last year, an average of 68 per cent of… Continue reading ATMEDIA: 86% OF CZECHS TURN ON THE TV AT LEAST ONCE A WEEK

LINEAR TV STILL OUTPERFORMS STREAMING AND OTT IN EUROPE

16. 2. 2025 Despite the growth in digital video content viewership, linear TV is holding on as the main source for watching video content on the European continent. Linear TV remains the largest source of video content in Western Europe, despite a gradual decline in minutes watched. This is according to analysis of OTT & Video and TV… Continue reading LINEAR TV STILL OUTPERFORMS STREAMING AND OTT IN EUROPE

TV ADVERTISING FACTS: VIEWERS ARE MORE LIKELY TO ACCEPT LIVE TV ADVERTISING, ACCORDING TO A SURVEY BY HUB ENTERTAINMENT RESEARCH

15. 2. 2025 Two-thirds of viewers find advertising on live TV more acceptable than in on-demand programmes. In VOD, viewers are receptive to advertising if it saves them money on their subscription. These are the findings of a study by Hub Entertainment Research entitled TV Advertising: Fact vs. Fiction, which was conducted among 3,000 US consumers (14-74 years… Continue reading TV ADVERTISING FACTS: VIEWERS ARE MORE LIKELY TO ACCEPT LIVE TV ADVERTISING, ACCORDING TO A SURVEY BY HUB ENTERTAINMENT RESEARCH

KANTAR SAYS AD TIERS RESHAPING STREAMING MARKET

13. 2. 2025 Data and analytics company Kantar says there’s a growing consumer preference for ad-supported streaming. The latest study, from Kantar’s Worldpanel division, covers Q4 2024. It was a period when 35% of new video on demand subscribers opted for paid ad-supported models, a substantial increase from 21% the year before, helped by the removal of some… Continue reading KANTAR SAYS AD TIERS RESHAPING STREAMING MARKET

OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR

13. 2. 2025 Audit firm Media Strategy presents data as part of its PPA Ranking for the full year 2024. Media agencies OMD and PHD had the highest share of net investment in TV advertising among domestic media agencies last year. For the period from January to December 2024, both agencies’ share stood at 12%. Specifically, it was… Continue reading OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR

GOOD ADS DON’T WEAR OUT. CONSISTENCY IS A GOOD ALLY FOR BRANDS

13. 2. 2025 Marketers’ biggest vice is their impatience and need for change. But sometimes it’s better to leave things as they are. Why? System1’s research shows that advertising consistency is a major contributor to brand growth. Resisting the temptation to change the advertising once we get bored is not easy for marketers, but it’s worth it. Consistency… Continue reading GOOD ADS DON’T WEAR OUT. CONSISTENCY IS A GOOD ALLY FOR BRANDS

TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

11. 2. 2025 Social events are most often followed by people through television and online news sites. That’s according to new CVVM data. People mostly follow social events via television and internet news sites. In both cases, more than a third (35%) of respondents said they follow society-wide events in this way at least once a day, and… Continue reading TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

IPTV AND CABLE HAVE OVERTAKEN TERRESTRIALS IN TV SIGNAL RECEPTION

10. 2. 2025 Receiving a TV signal via the internet or cable has become the strongest way to receive a signal in the Czech Republic. It has also overtaken the previously leading terrestrial reception by several percentage points. The data is presented by the ATO’s Continuous Research. Currently, the most used main type of TV signal reception in… Continue reading IPTV AND CABLE HAVE OVERTAKEN TERRESTRIALS IN TV SIGNAL RECEPTION

OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 In the games and toys segment, Lego was the largest advertiser last year. The Lego brand was the largest advertiser in the games and toys segment last year, investing over 485 million crowns in advertising, according to list prices. It was followed closely by Bamboo and Spin Master. This is according to the advertising monitoring… Continue reading OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

BEING INSPIRED BY PRODUCTS ON TV WILL DRIVE MOST US VIEWERS TO ACT

8. 2. 2025 After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER. Beyond the chart: Shoppable TV is growing as a commerce platform, as evidenced by Fox-owned streaming service Tubi… Continue reading BEING INSPIRED BY PRODUCTS ON TV WILL DRIVE MOST US VIEWERS TO ACT