STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING

22. 8. 2025 Streaming accounts for almost half (45.3%) of total US time spent with ad-supported TV, according to a July report from Nielsen.

REPORT: THE ONLY THING BIGGER THAN NFL TV ADS ARE NFL STREAMING ADS

22. 8. 2025 New data from EDO finds that ads during football games on Peacock, Netflix, and Amazon last year were more effective than in-game linear.

RECMA: THE MEDIA MARKET GREW LAST YEAR. KNOWLIMITS LEADS OMD AND PHD

20. 8. 2025 Recma also compiled its ranking of media agencies and their overall activity in the Czech market last year.

STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION

19. 8. 2025 32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions.

NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

14. 8. 2025 Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.”

FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

13. 8. 2025 “Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show that while prejudices against television certainly exist, the reality is quite different.

CZECHS 45 : A TARGET GROUP THE WORLD HAS NEVER SEEN

13. 8. 2025 The largest age group of people in the Czech Republic is often invisible from a marketing point of view, says Petr Tomáš of WPP Media, based on the results of a study called Češi 45.

STUDY USA: CONSUMERS SEE ‘STRONG VALUE’ IN STREAMING BUT ARE ‘VERY CONCERNED’ ABOUT ECONOMY

12. 8. 2025 The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry.

HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

8. 8. 2025 Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media.

STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%

7. 8. 2025 Traditional TV content viewing of long-form programming (half-hour and hour-long TV shows) still commands major attention among adults age 18 and up comprising 67.4% share for June for ad-supported linear TV networks, according to the TVB.

OPTIMISING REACH TO THE WELTHIEST CZECHS AGED 45–64

5. 8. 2025 Part of the WPP Media project called Češi 45+ (Czechs aged 45–64), which aims to focus greater attention on the richest Czech age group, naturally includes the topic of the media behaviour of these Czechs. Given the thematic focus of this page, today we will primarily concentrate on the role of television.

STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 A new report from the National Advertising Division reveals the trust gap.

PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

2. 8. 2025 As parents prepare their kids for the new school year, they’re tightening budgets, reusing last year’s supplies, and looking for ways to efficiently check off their lists.

PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS

30. 7. 2025 The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY

30. 7. 2025 With the development of artificial intelligence, more and more AI influencers are emerging. However, brands that use them are not guaranteed consumer interest.

NADA: ČEDOK IS THE BEST-KNOWN TRAVEL AGENCY, TUI INVESTS THE MOST IN ADVERTISING

30. 7. 2025 According to monitoring, TUI had the highest investment in media advertising among travel agencies last year. According to NADA research, Čedok is the best-known brand, with Invia moving into second place.

NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025

29. 7. 2025 Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen.

MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

29. 7. 2025 The cohort represents a major opportunity for advertisers, keying them into future trends in areas like gaming, according to research from Horizon Media.