CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU

30. 12. 2025 | 2 min read The most watched TV group during this year's Christmas holidays was again Czech Television. The new fairy tale The Mystery of the Haunted Castle attracted the most viewers.

ATTENTION ABOVE ALL: THE SUCCESS OF ADVERTISING DEPENDS ON CONTENT QUALITY AND A TRUSTWORTHY ENVIRONMENT

28. 12. 2025 | 5 min read Advertising that is not seen does not sell. Yes, it sounds banal. Yet a new, large-scale study by Newsworks, conducted in collaboration with Lumen Research and marketing expert Peter Field, once again shows that the attention paid to advertising is becoming the decisive measure of campaign effectiveness. It also demonstrates that ads placed in high-attention media, such as news brand sites and television, are more visible, more memorable, and deliver key business effects, including profit.

CHRISTMAS SEASON: SHOPPING BEHAVIOUR IS INFLUENCED BY EMOTIONS, SAVINGS AND TIMING

27. 12. 2025 | 9 min read While the Christmas season has come to an end, let’s reflect on the key insights that may inspire marketers for next year’s holiday period. The Christmas season is no longer counted merely in weeks, but in long months. It begins quietly as early as October, gathers momentum with the first gift lists and peaks just before Christmas Eve, only to transform immediately afterwards into post-Christmas sales. Throughout this entire period, a story unfolds with joyful anticipation, efforts to save money and small impulses that ultimately determine what ends up in the shopping basket. Customers are not looking for the perfect gift, but for the feeling that they can manage the festive season in the best possible way. The Holiday Season 2025 report provides a detailed map of this season, from key moments and the categories that gain the upper hand during the period, to the media channels that determine a brand’s success.

HOW CAN ADVERTISING RECAPTURE ITS APPEAL AND DRIVE BUSINESS RESULTS? BESIDES CREATIVITY, THE KEY FACTORS ARE EMOTION, DISTINCTIVENESS, AND CONSISTENCY

19. 12. 2025 | 6 min read New research by System1 and Effie Worldwide shows that advertising is losing effectiveness. However, the study also reveals how effectiveness can be increased again. While outstanding creative is one of the essential prerequisites, it is not enough on its own. Advertising needs to return to three simple yet often neglected principles: emotion, distinctiveness and consistency, according to a webinar entitled The Creative Dividend.

STREAMING HAS NOT REPLACED TELEVISION, VIEWERS COMBINE THE PLATFORMS

17. 12. 2025 | 3 min read Atmedia Index research shows that Czechs aged 15-69 are increasingly combining TV viewing with streaming services. Pure streaming viewers are a minority and platform connectivity is now a key factor.

CZECH TV MAINTAINED ITS LEAD IN NOVEMBER, IMPROVED ITS PRIMA

10. 12. 2025 | 3 min read Czech Television remained narrowly in the lead in November, Prima improved and Nova maintained its lead in prime time and younger audience groups.

THE ALPHA GENERATION: WHAT BRANDS ARE WINNING WITH THEM AND WHAT ARE THEY LOOKING FOR?

10. 12. 2025 | 4 min read Research agency ResSolution Group has presented its extensive study on Generation Alpha. It maps their habits, behaviours, buying and media preferences and perceptions of advertising.

STUDY: CTV ADS HAVE UP TO FOUR TIMES THE ATTENTION SPAN OF DIGITAL

7. 12. 2025 | 3 min read Advertising in big-screen streaming (CTV) is getting nearly four times the attention of digital channels, according to a study by Amplified and VFC.

WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU

4. 12. 2025 | 3 min read Google has once again compiled rankings of the most searched terms on the Czech Internet in 2025.

TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA

3. 12. 2025 | 2 min read Legacy TV and movie discovery continue to see many benefits from social media -- in terms of marketing and content discovery.

BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

2. 12. 2025 | 3 min read Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters Shopping holidays are a global phenomenon that have now shifted greatly into online shopping events. Originally a promotional, volume-driving tool, the shopping holiday became a critical growth driver for e-commerce sites like Amazon and Alibaba, which began the 11/11 Singles’ Day in China, especially when times were good, interest rates were low and the name of the game was outselling the competition.

TRUST MATTERS – AND TV EARNS IT

22. 11. 2025 | 4 min read In a world saturated with advertising, trust is everything. People are exposed to more commercial messages than ever before, across more platforms, but attention doesn’t guarantee belief or action.

STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

19. 11. 2025 | 2 min read Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.

VIEWERS SAY THEY SPEND TOO MUCH TIME CHOOSING TV OR VOD SHOWS

19. 11. 2025 | 2 min read Almost half of TV viewers and more than half of streaming viewers spend more time than they would like choosing a show, according to the Atmedia index.

DIGITAL TV VIEWING ON THE INTERNET GREW BY A FIFTH IN A YEAR

18. 11. 2025 | 2 min read While the number of people watching paid or unpaid videos on the internet has not changed much this year compared to last year, the number of digital TV viewers on the internet has increased by half a million.

STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS

17. 11. 2025 | 2 min read B2B buying decisions are being increasingly influenced by personal drivers – such as trust, values, and instincts – a shift that has grown in importance by 10% since 2021, according to research from Dentsu.

MOST TRUSTED BRANDS 2025: CZECHS VALUE RELIABILITY AND QUALITY

15. 11. 2025 | 2 min read The latest edition of the Most Trusted Brand 2025 awards revealed which brands Czech consumers trust the most.

NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

14. 11. 2025 | 4 min read TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and improve the measurement of TV audiences.