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STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO
2. 3. 2022 | 3 min read Even though the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content according to a study from Horowitz Research.
WHY WE CAN’T APPROACH CTV AS JUST ANOTHER SCREEN
28. 2. 2022 | 5 min read CTV shares the premium quality, high engagement levels, and immersive content of TV. By building solutions that enable the use of data at scale, retaining ownership of their assets, and generating value for both buyers and sellers, the ad industry stakeholders can transform the premium video ecosystem and ensure that TV and CTV work in symbiosis.
GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027
22. 2. 2022 | 2 min read Global SVoD subscriptions will reach 1.75 billion by 2027, Digital TV Research has found. Netflix, Disney Plus and Amazon Prime Video will account for half of total.
TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS
22. 2. 2022 | 3 min read The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time.
RESEARCH: TV ADS A KEY PART OF LIVE SPORTS VIEWING
18. 2. 2022 | 3 min read Magnite, the independent omnichannel sell-side advertising platform’s study, CTV Live Streaming: TV’s Next Big Moment, finds broad adoption of live streaming TV among CTV viewers across all age groups.
CONSUMER PRESSURE ON BRANDS FOR SUSTAINABILITY IS INCREASING
18. 2. 2022 | 3 min read Consumers are increasingly demanding a sustainable dimension and clear values from brands.
ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
15. 2. 2022 | 3 min read The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere.
MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS
10. 2. 2022 | 4 min read TransUnion says trend is favorable for advertisers: A new poll said that an important tipping point has been reached, with more Americans saying they’ve streamed TV or movies in the past month than watched cable and satellite TV.
DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR
9. 2. 2022 | 2 min read The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing.
BRAND-BUILDING ADS AND THE SHOPPER JOURNEY
9. 2. 2022 | 2 min read Consumers who purchase after viewing an OTT advertisement are more likely to be new-to-brand (75% of users) than those who did not get exposed to an OTT advertisement (60% of users).
USA STUDY: ADS IN NEWS ARE MORE EFFECTIVE
9. 2. 2022 | 2 min read Consumers said ads in news content were more relevant and valuable, particularly if the ads were placed in a trusted news source, according to a new study from Disney and Magna
AUSTRIAN RESEARCH: PANDEMIC BURDENS YOUNG PEOPLE AND SPOILS THE MOOD
8. 2. 2022 | 4 min read In January 2022, Marketagent together with DocLX carried out a survey among 2,500 young people aged 14-24 representing their age cohort. The ninth youth trends monitor includes comparative data for 2020 and shows changes in media usage.
REPORT: LINEAR BROADCASTING AND VOD TO COEXIST
4. 2. 2022 | 3 min read A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video industry will evolve to a hybrid approach, where linear broadcasting coexists alongside VoD content and live streaming.
CZECHS AND ADVERTISING 2022: ADVERTISING SATURATION ON SOCIAL MEDIA IS GROWING
4. 2. 2022 | 5 min read Czech users' sense of oversaturation from the level of advertising on social networks is increasing. This is especially true for Facebook and YouTube, the Czechs and Advertising 2022 study found.
TRUST RESEARCH: WHICH ADVERTISING CHANNELS DO CZECHS TRUST?
3. 2. 2022 | 4 min read In the autumn of 2021, the research company Nielsen conducted a multinational study Trust in Advertising, primarily focused on the trust of the inhabitants of the surveyed countries in various communication channels. Martin Chalupník from Nielsen Admosphere writes about the study.
LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021
2. 2. 2022 | 2 min read Food chains led by Lidl, Kaufland and Albert were the biggest advertisers last year, according to Nielsen Admosphere monitoring.
VIEWERS PAY MORE ATTENTION TO ADS ON TV THAN ON YOUTUBE AND FACEBOOK
27. 1. 2022 | 7 min read An extensive study conducted in German-speaking countries revealed that linear TV and BVOD show much better results in viewers’ aided and unaided ad awareness and in the purchase intention.
