WHY A BRAND’S CSR REPUTATION SHOULD DETERMINE ITS USE OF AI

30. 6. 2025 Researchers test the extent to which a brand’s reputation for social good balances out the negative associations of using AI-generated ads Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads Give it to me in one sentence. Brands who commit to social good are less affected by the negative… Continue reading WHY A BRAND’S CSR REPUTATION SHOULD DETERMINE ITS USE OF AI

AMERICANS’ FAVORITE PASTIME IS WATCHING TV

26. 6. 2025 Optimum report finds 90% multitask while watching. A national survey of U.S. consumers shows 66% of us watch TV “all or most of the time” and also multitask while doing it. A new national study from Optimum of more than 200 participants reveals that television is still central to American life, but the way people watch it… Continue reading AMERICANS’ FAVORITE PASTIME IS WATCHING TV

45% OF CZECHS HAVE A NEGATIVE PERCEPTION OF AI IN NEWS REPORTING

25. 6. 2025 Most of the Czech population believes that readers should be informed if a news story was written by AI without the involvement of a journalist, according to a survey. Artificial intelligence is gradually finding its role in journalism. However, less than half (45%) of Czechs view the use of AI in news reporting negatively, with… Continue reading 45% OF CZECHS HAVE A NEGATIVE PERCEPTION OF AI IN NEWS REPORTING

STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

25. 6. 2025 Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH, a syndicated study conducted in partnership with the National Opinion Research Center at the University of Chicago. Platform penetration usage of TV “boomer” consumers — those born in the late 1940s through… Continue reading STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

24. 6. 2025 Televisions are increasingly being used for activities other than watching TV, but traditional broadcasting remains the main use. Other activities on TV screens take up an average of 33 minutes a day for viewers. Thanks to its internet connection, the TV is becoming the multimedia centre of the home. In addition to watching traditional broadcasting,… Continue reading YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

23. 6. 2025 There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by focus and intent.  According to new research from McKinsey & Co, attention is influenced by how actively consumers are engaged with the content… Continue reading THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

ČT AND ČRO ARE THE MOST TRUSTED MEDIA OUTLETS, FOLLOWED BY CNN AND PRIMA NEWS

17. 6. 2025 A new report has been published from the regular Digital News Report survey on news consumption in various countries around the world. Overall trust in news media in the Czech Republic rose last year from a historic low in 2023 to reach 33%. This is two percentage points more than a year ago. On the… Continue reading ČT AND ČRO ARE THE MOST TRUSTED MEDIA OUTLETS, FOLLOWED BY CNN AND PRIMA NEWS

COMING UP LATER: THE EYEWATERING COST OF DULL MEDIA

13. 6. 2025 Dull ads cost companies millions of dollars to achieve the same effect – now, new research to be presented today at Cannes Lions by eatbigfish’s Adam Morgan and Dr. Karen Nelson-Field examines and quantifies the silent drain on our budgets caused by dull media formats. Why dull matters As Adam Morgan explained at last year’s… Continue reading COMING UP LATER: THE EYEWATERING COST OF DULL MEDIA

ADVERTISING DELIVERS NEARLY 3X RETURN ON INVESTMENT

12. 6. 2025 Companies that invest 3% of their revenue in advertising see an 8.7% contribution to total sales – a near 3x ROI, according to Gain Theory.  A new report from the marketing effectiveness consultancy, “Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth”, is based on an analysis of 75 company-market combinations across multiple… Continue reading ADVERTISING DELIVERS NEARLY 3X RETURN ON INVESTMENT

WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

10. 6. 2025 Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan’s personality in advertising. Ivan Trojan did not make it into the ranking for the first time in several years TOP actors in advertising, which is published annually by the ResSolutin Group in cooperation with… Continue reading WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER?

9. 6. 2025 Despite global uncertainty, people are travelling more eagerly than ever, as confirmed by the fact that 79% of Europeans and 71% of Americans plan to go on vacation this summer. Surprisingly, this year’s most popular destinations for Czechs are Italy and Slovakia, winning over the traditional favourite, Croatia. Key findings Despite global uncertainty, people are… Continue reading TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER?

COMPANIES ARE BACKING OUT OF PRIDE SPONSORSHIP. INCLUSION IS BEING REPLACED BY FEAR OF POLITICAL CONSEQUENCES

8. 6. 2025 June, the month of LGBT+ celebrations, is much quieter than usual in the United States this year. A number of major brands have decided to withdraw or significantly reduce their sponsorship of Pride festivals and other events. The reason appears to be growing pressure from conservative politicians and fears of public backlash over diversity and… Continue reading COMPANIES ARE BACKING OUT OF PRIDE SPONSORSHIP. INCLUSION IS BEING REPLACED BY FEAR OF POLITICAL CONSEQUENCES

STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

4. 6. 2025 More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research A new Horowitz Research study highlights the growing importance of streaming, with data showing that 61% of weekly TV content viewing this year occurred on streaming platforms, up from 45% in 2024 and 38% in… Continue reading STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

4. 6. 2025 Data shows that the percentage of delayed TV viewing in the Czech Republic is higher than the European average. The share of delayed viewing in total TV viewing in the Czech Republic last year was 12.5%, exceeding the average length of delayed viewing in Europe. This was 10%. This was announced by the domestic professional… Continue reading DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

MYTHS ABOUT GEN Z CAN HARM MARKETING

2. 6. 2025 This year’s Best Brands competition revealed which brands are particularly well received by members of Generation Z. Numerous myths about this generation were also uncovered – and debunked. The Best Brand Awards is an international competition based in Germany. Its goal is to recognise brand concepts from around the world. This year’s Best Brand Awards… Continue reading MYTHS ABOUT GEN Z CAN HARM MARKETING

STUDY USA: 18-TO-34-YEAR-OLDS SPEND MORE FOR STREAMING, CHURN MORE OFTEN

2. 6. 2025 A new survey puts a spotlight on the streaming behavior of 18-to-34-year-olds finds those viewers pay more for content than other age groups, but are more likely to churn if they fail to get what they crave, according to Ampere Analysis. The Ampere study described the demographic’s subscription streaming behavior as “subscribe, stack, churn, repeat” and… Continue reading STUDY USA: 18-TO-34-YEAR-OLDS SPEND MORE FOR STREAMING, CHURN MORE OFTEN

YOUNG PEOPLE ARE RETURNING TO TELEVISION: NEW APPROACHES TO MEDIA PLANNING

1. 6. 2025 Using streaming services is not a matter of age. This is the conclusion of the CTV Barometer report conducted by Freewheel in cooperation with GWI, a company specialising in technologies for consumer behaviour research.

OVER 80% OF COMPANIES IN CREATIVE INDUSTRIES USE AI

30. 5. 2025 Within three years, every second Czech company should be using AI. Globally, this figure exceeds 80% in creative industries. In August 2024, the Czech Republic approached a major turning point in the field of artificial intelligence (AI). The adoption of the European AI Act should pave the way for the safe and ethical use of… Continue reading OVER 80% OF COMPANIES IN CREATIVE INDUSTRIES USE AI