STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

23. 3. 2025 New data from Antenna shows that streaming services are winning back customers who formerly canceled at a higher rate. As all streaming customers know by now, the freedom to cancel a subscription whenever you want instead of being locked into a contract is one of the main differentiators between streaming services and cable plans. Cord-cutters… Continue reading STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES

20. 3. 2025 Investment in TV advertising makes performance media spend go further, according to a new study by GroupM. Analysis of 14 brands with a combined spend of £283m revealed an average uplift of 15.4% in tracked paid social media performance when advertisers concurrently ran “significant weights” of TV advertising. The study also found double-digit uplifts in brand… Continue reading STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

19. 3. 2025 Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another. Directionally, many major streaming… Continue reading HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS

18. 3. 2025 The Dove and Czech Philharmonic advertisements scored the highest among Czech consumers last year, but Fio banka, Benu and ČAP also scored, according to an Ipsos analysis. Quality advertising that can reach its audience not only works with creative experiences that are deeply etched in the memory, but is empathetic enough to evoke a feeling… Continue reading LAST YEAR, THE ADS FOR DOVE AND THE CZECH PHILHARMONIC RESONATED THE MOST AMONG CZECHS

POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES

13. 3. 2025 The goals and strategies of brands advertising during the Super Bowl vary. However, for all of them – regardless of their goal – television advertising viewed on various screens (Multiscreen TV) delivered excellent results in the middle part of the marketing funnel. It significantly increased brand searches of all types. This is the conclusion of… Continue reading POSITIVE EFFECT OF ADS DURING THE SUPER BOWL 2025: TELEVISION SUPPORTS BRAND SEARCHES

WHY BRANDS SHOULD EMBRACE POSITIVE MALE PORTRAYALS

12. 3. 2025 Positive male portrayal delivers strong ad effectiveness, according to data from Ipsos. The GEM Index The research firm regularly measures people’s responses to gender portrayal in ads, which feed into its gender equality measure index (GEMTM Index). An analysis of the GEMTM scores from more than 2,000 ads featuring men or boys indicated that those… Continue reading WHY BRANDS SHOULD EMBRACE POSITIVE MALE PORTRAYALS

WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT

11. 3. 2025 EDO report reveals a surge in women’s sports viewership in 2024 fueled ad growth. Women’s sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women’s sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women’s… Continue reading WOMEN’S SPORTS SCORE HUGE 56% INCREASE IN AD IMPACT

STUDY USA: CONSUMERS WANT MORE SHOPPABLE TV EXPERIENCES

11. 3. 2025 A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected TVs and that many consumers are already using their CTVs to find and buy products. While mobile devices still play a central role in online shopping, “The Shoppable TV Report: 2025… Continue reading STUDY USA: CONSUMERS WANT MORE SHOPPABLE TV EXPERIENCES

STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK

11. 3. 2025 YouTube accounts for 7% of TV set viewing in the UK, according to Barb data presented at last week’s Thinkbox event, Trends in TV 2025. “There are commentators out there saying ‘Television is YouTube’,” remarked Thinkbox head of research Anthony Jones. “Not in the UK, it isn’t. It might be in the US; it’s not… Continue reading STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK

SURVEY USA: MORE VIEWERS TURN TO STREAMING FOR SPORTS

10. 3. 2025 The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people who say they watch some… Continue reading SURVEY USA: MORE VIEWERS TURN TO STREAMING FOR SPORTS

STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS

7. 3. 2025 Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience. Beyond the chart: Despite their concerns, 48% of US adults believe using AI to sell products will be prevalent in the next few years, according to the same data. But human oversight is… Continue reading STUDY USA: MOST CONSUMERS ARE UNCOMFORTABLE WITH AI-GENERATED ADS

SUPER BOWL: ADS DOMINATED BY CELEBRITY, HUMOUR AND NOSTALGIA

5. 3. 2025 This year’s Super Bowl ads were noticeably less controversial than in the past, according to an analysis by Ipsos. The Super Bowl is probably the one time of year when many people tune in to commercials rather than switch them. Companies are keen to take advantage of this unique opportunity, which is why to raise… Continue reading SUPER BOWL: ADS DOMINATED BY CELEBRITY, HUMOUR AND NOSTALGIA

CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY

27. 2. 2025 Over half of Czechs watch movies more than once a week, both at the cinema and at home. Up to 28% watch them daily or almost daily. More than half of the Czech online population watches movies several times a week – regardless of whether in the cinema or at home. Daily or almost daily… Continue reading CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY

STREAMING SERVICES BOOST THEIR INVESTMENT IN SPORTS RIGHTS

23. 2. 2025 Streaming services will account for 20% of what is spent on sports rights this year, according to new analysis, as the likes of Amazon and Netflix invest in live events to drive new subscribers and to entice advertisers with sponsorship deals and brand opportunities. Why sports rights matter As the streaming market reaches saturation point,… Continue reading STREAMING SERVICES BOOST THEIR INVESTMENT IN SPORTS RIGHTS

TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING

22. 2. 2025 Humour in advertising is a powerful driver of brand memorability and engagement. WARC’s India Editor Biprorshee Das dives into why humour works, where brands go wrong, and how to get it right – some key takeaways from the recently published What’s working in humorous advertising report. Humour in advertising is so much more than just… Continue reading TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING

U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

20. 2. 2025 Linear television is still one of the most powerful media. This is the conclusion of a study conducted by EMARKETER last year. Despite the increasing number of people switching to connected television (CTV) and social video, most people in the U.S. still watch linear TV. Meanwhile, linear TV viewers are also very likely to use… Continue reading U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

18. 2. 2025 The ‘unique’ and ‘ironic’ British sense of humour is a key reason why young Europeans watch UK-made television shows and films, according to new research from King’s College London. Screen Encounters with Britain explored how streaming services, like Netflix and Prime Video, influence the ways young European audiences find and consume British screen media. The… Continue reading BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV

17. 2. 2025 Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast. It’s also a sports event that audiences will… Continue reading WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV