SERIOUSLY FUNNY: CAN HUMOUR HELP BRANDS THROUGH AN ECONOMIC CRISIS?

9. 8. 2022 Why should brands look on the bright side of life even in the darkest of times? According to research, people remember information better if they perceive it as humorous. Let's take a look at five brands that use humour to present their brands and summarise why it works.

PRODUCT PLACEMENT WORKS BEST IN COMBINATION WITH ADS

5. 8. 2022 Using 30-second ad slots in tandem with product placement can significantly increase key metrics, from sales to website visits, according to research.  A study* by BEN, a firm working in the product placement field, tied ad and product integration exposure to brands to actions taken by consumers within the following two weeks. Marketing Brew detailed the… Continue reading PRODUCT PLACEMENT WORKS BEST IN COMBINATION WITH ADS

CTV SURPASSES MOBILE AS DEVICE WITH GREATEST SHARE OF GLOBAL VIDEO IMPRESSIONS

5. 8. 2022 According to a study by Innovid, in 2021 CTV surpassed mobile as the device commanding the greatest share of global video impressions. 46% of all video impressions in 2021 came from connected TVs, up from 40% in 2020. In contrast, the share of global video impressions on mobiles declined from 43% to 39%. Innovid also… Continue reading CTV SURPASSES MOBILE AS DEVICE WITH GREATEST SHARE OF GLOBAL VIDEO IMPRESSIONS

THE SECRET TO SURVIVING A RECESSION? KEEP ADVERTISING – HERE’S HOW

5. 8. 2022 One popular disinfectant brand came under scrutiny in September of 2020 for launching ads that glorified a return to the office — at a time when many people were still quarantining or enjoying work-from-home life. Of course, their marketing team was under a lot of pressure to keep sales up during an economic downturn. But… Continue reading THE SECRET TO SURVIVING A RECESSION? KEEP ADVERTISING – HERE’S HOW

THE REVOLUTION NAMED TELEVISION: THE HISTORY OF THE MOST INFLUENTIAL MEDIUM OF THE 20TH CENTURY

5. 8. 2022 Let’s go back to the first half of the 20th century and explore an adventure called a television. A SLIGHTLY DIFFERENT PICTURE The first ideas of a television combined two phenomena of their time – radio, that is, the transmission and reception of signals over longer distances, and cinematography, that is, moving pictures. However, it… Continue reading THE REVOLUTION NAMED TELEVISION: THE HISTORY OF THE MOST INFLUENTIAL MEDIUM OF THE 20TH CENTURY

CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

4. 8. 2022 Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less. More than four-fifths of respondents (83%) consume media at least occasionally during the summer months (June… Continue reading CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

4. 8. 2022 Prima is preparing an answer to Netflix and Voyo. New streaming service will be subscription and ad-free. Prima will launch a new online video library in November, with which has big ambitions to compete with the biggest ones on the Czech market, the director of the TV group Marek Singer revealed in an interview with Mediář… Continue reading PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM

3. 8. 2022 40 % of Czechs aged 15 to 69 use at least one paid service to watch TV shows, series and movies. They have access to multiple services but do not always pay for all the platforms they use, for example because they use shared access from their friends. The data comes from the Altmedia Index… Continue reading 40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM

HISTORY’S MOMENT IN MEDIA: THE APOLLO 11 MOONSHOT

3. 8. 2022 Fifty-three years ago — July 20, 1969 — at a few minutes before 11 p.m. Eastern time, Neil Armstrong and Edwin “Buzz” Aldrin stepped off the landing module Eagle and onto the lunar surface, becoming the first human beings to walk on the moon. It was, as Armstrong famously said, “One small step for a… Continue reading HISTORY’S MOMENT IN MEDIA: THE APOLLO 11 MOONSHOT

TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS

2. 8. 2022 NEW SERIES: PÁLAVA, GOOD WORLD, BITTER WORLD OR NEW REALITY SHOWS “MY MAN CAN DO IT”, “DAY LIKE A DREAM” AND PREMIERE EPISODES OF THE CZECHOSLOVAKIA HAS TALENT. THESE SHOWS WILL BE INCLUDED IN THIS YEAR’S AUTUMN BROADCAST OF TV PRIMA. Three new prime time series, an entertainment show, a wedding reality show, a relationship talk show and… Continue reading TV PRIMA PRESENTED AUTUMN PROGRAM: PÁLAVA, BITTER WORLD, GOOD NEWS, ZOO OR NEW SHOWS

THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS

2. 8. 2022 After acquiring film studios or buying up sports rights, players in the VOD and TV market are rushing to animation studios, writes Erika Luzsicza. What’s moving the TV market at the moment? So far we’ve had movie studio acquisitions, sports rights buyouts, or increased interest in live streaming. Some of these trends have been revived… Continue reading THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS

BACK 2 SCHOOL! HOW DOES THE NEW SCHOOL YEAR START IN THE WORLD OF (NOT ONLY) TV ADVERTISING?

1. 8. 2022 For some brands, the Back 2 school season is one of the most exposed times of the year. What do the successful television commercials that have helped shape the phenomenon tell us about Back 2 school marketing?

PEOPLE HAVE BEEN PURPOSELY RUNNING AWAY FROM THE NEWS, BUT THEY’LL BE BACK IN THE FALL

1. 8. 2022 More positive topics or tips on how to cope with the rising cost of living. That, too, is a recipe for responding to people’s frustration with the overabundance of negative events, according to TV Nova news director Kamil Houska. Television news coverage in recent years has been marked primarily by events related to the coronavirus… Continue reading PEOPLE HAVE BEEN PURPOSELY RUNNING AWAY FROM THE NEWS, BUT THEY’LL BE BACK IN THE FALL

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

1. 8. 2022 Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.

UK STUDY: TV REMAINS AN IMPORTANT SOURCE OF NEWS FOR TEENAGERS

31. 7. 2022 UK teenagers may prefer Instagram, TikTok and Youtube as news sources over traditional news channels, but television remains an important source of news for them too. A new report from UK regulator Ofcom shows that traditional news channels are declining in popularity as news sources among the 12-15 age group. By contrast, social media is… Continue reading UK STUDY: TV REMAINS AN IMPORTANT SOURCE OF NEWS FOR TEENAGERS

VOYO HAS ADDED THE CHILDREN’S SERIES COCOMELON TO ITS LINE-UP

27. 7. 2022 Voyo presents the children’s series CoComelon in both Czech and English versions. The children’s series Cocomelon has been newly added to the Voyo platform. It is available in the Czech language, but can also be watched in the original English version. The series features fun stories with songs that help children learn about different everyday… Continue reading VOYO HAS ADDED THE CHILDREN’S SERIES COCOMELON TO ITS LINE-UP

CREATIVE ADS MAKE YOU FORGET BORING ONES

27. 7. 2022 The power of creative advertising: creative ads impair recall and attitudes toward other ads / Creative ads aren’t just more memorable and likeable, they make regular ads less memorable and likeable. Prior research had already established that people are less likely to recall and like regular ads when they are shown alongside creative ads. In… Continue reading CREATIVE ADS MAKE YOU FORGET BORING ONES

HOW TO REACH CONSUMERS WATCHING BOTH LINEAR AND STREAMING TV

26. 7. 2022 Using connected TV to go after cord-cutters is only part of the story Ask most ad buyers about the advantage of using connected TV (CTV) to achieve “incremental reach” and they’re likely to tell you that it’s all about cord-cutters — reaching those people who will never be reached on linear TV. What they don’t… Continue reading HOW TO REACH CONSUMERS WATCHING BOTH LINEAR AND STREAMING TV