49% OF CONSUMERS BELIEVE THEY CAN DISTINGUISH BETWEEN TRADITIONAL AND AI ADS ON CTV

22. 7. 2024 | 3 min read 49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.

REVOLUTION IN THE TV MARKET: THE CZECHS ARE REPLACING OLD MODELS WITH NEW ONES. ONLY 8% OF HOUSEHOLDS HAVE NO TV

20. 7. 2024 | 4 min read The survey shows that the average Czech family still cannot imagine life without a TV, even though in recent years it has been competing with phone and tablet screens. Fewer than 8% of Czechs have no TV at home and 30% have bought a new one in the last two years. This is partly due to the significant price drop in large-format TVs. What's behind the cheapening of big TVs? A large survey was conducted by CZC, the domestic number two (after Alza) in electronics sales, at the end of the first quarter of 2024 on more than a thousand of its customers. Why have Czechs started to replace their TVs in large numbers?

CLEAR GENERATIONAL DIVIDE EMERGING IN ATTITUDES TO INCLUSIVITY, SURVEY SHOWS

20. 7. 2024 | 3 min read Younger generations would like to see greater representation in advertising, along with more accessible creative.

TOP ADS HAVE DISTINCT EMOTIONAL TRAITS

19. 7. 2024 | 2 min read Ads from top-performing campaigns typically have a distinct emotional profile, according to new research by DAIVID, the creative effectiveness measurement platform, and WARC.

DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT

19. 7. 2024 | 2 min read After about two decades of a career in Czech media, Daniel Grunt took one of the most powerful positions on the market last January - at the head of TV Nova. His long-term focus on the online segment, which has become one of the strategic areas of the commercial station's development, played into his hands. "My goal is to maximize the reach of our content and respect for the TV Nova brand," Daniel Grunt said in the next episode of the První liga (First League) podcast.

THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION

19. 7. 2024 | 1 min read In the music events segment, the strongest advertisers are the festival series Hrady CZ and the organiser Live Nation.

PREPARATIONS ARE DRAWING TO A CLOSE. THE SUMMER OLYMPIC GAMES ARE ALWAYS A CHALLENGE NOT ONLY FOR THE ATHLETES BUT ALSO FOR THE MARKETING DEPARTMENTS OF THE PARTNERS

19. 7. 2024 | 13 min read We are just days away from the start of the most spectacular sporting event of this year. The 2024 Summer Olympics in Paris are just around the corner and preparations are reaching their peak on all fronts. Fans are already studying the schedule, searching for the streaming platforms that will offer them the best coverage of each event. The athletes go into the finals after often more than a year of intensive preparation. Organisers are making the final touches and reassuring the public that they have done their utmost in terms of security to ensure the smooth running of the Games. And what about the Olympic team partners? Their marketing departments are racing to see who can put together the most creative campaign full of hope, motivation, and positive sportsmanship with the help of national heroes. The same applies to the Czech Olympic Committee and its most important sponsors. How have they managed this discipline during the past Olympics and what have they prepared for us this year? Czech Olympic Committee - Living London like John Cleese (2012) Traditionally, the Czech Olympic Committee, as the main carrier of the Olympic message in the country, airs its TV advertisements in the run-up to the Olympics. In 2012, it managed to engage a truly exclusive partner – British actor John Cleese, best known as a former member of the legendary comedy group Monty Python, and neurotic hotel manager Basil Fawlty from the Britcom Fawlty Towers. The campaign featured several spots in which Cleese takes the role of the viewer’s guide to Olympic and traditional London. Of course, he provides basic information on red phone booths, the five o’clock tea tradition, and a basic English language lesson. The COC has launched a total of ten spots featuring John Cleese, and interestingly, the actor has made one condition for his participation – that he will be actively involved in the scripting of all the adverts. The result is a unique campaign with an international star actor who excels in the art of dry British humour, which would be difficult to imitate by an exclusively Czech creative team. Czech fans couldn’t have asked for a better invitation to London.

STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS

19. 7. 2024 | 4 min read Between 2022-’23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising Research Foundation.

NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN’T, SAYS KOVAČEVIĆ

18. 7. 2024 | 1 min read Experienced journalist Vedran Kovačević has been running nova.cz since September 2023.

THE OLYMPICS IS FIGHTING FOR YOUNG VIEWERS. SERVING THEM A VIDEO WITH A POPULAR SINGER AND LURING INFLUENCERS TO PARIS

18. 7. 2024 | 3 min read The Summer Olympics are trying to target Generation Z, who watch sports differently - often in short segments instead of live broadcasts.

VAN GOGH, DA VINCI, AND PICASSO WOULD BE SURPRISED OR FAMOUS WORLD ARTWORKS IN ADVERTISING

18. 7. 2024 | 11 min read What do Da Vinci, Van Gogh, Picasso, or Vermeer have in common? Apart from being the authors of the most famous paintings of all time, they are the artists whose works are often used in advertising in a thousand different ways. The works are not only interesting and original but they also add a touch of prestige to an advertising message and, of course, strike a positive chord with a visually familiar element. After all, who doesn’t know the Mona Lisa?

NOVA HAS EXTENDED THE AUDIO DESCRIPTION FOR ITS STATIONS ON SKYLINK AND IN DVB-T2

18. 7. 2024 | 2 min read Nova TV has equipped its smaller thematic programmes Nova Gold and Nova Lady with the audio description function. The accompanying service can be activated by customers of the satellite operator Skylink and viewers who receive the DVB-T2 signal of Multiplex 24.

HOW CAN BRANDS EFFECTIVELY REACH THE OLYMPIC AUDIENCE WITH CONNECTED TV ADVERTISING?

17. 7. 2024 | 6 min read With Paris 2024 just around the corner, Martin Wexler, (SVP channel partnerships at Acxiom), outlines why brands are putting connected TV (CTV) at the center of their Olympic marketing strategies. He also explains what you can do to achieve medal-worthy performance from your CTV campaigns.

HUSAK’S CHILDREN ARE GETTING OLD. MARKETERS MUST PREPARE FOR THE “NEW” SENIORS

17. 7. 2024 | 5 min read Today's sixty-somethings behave like consumers two to three decades ago at the age of 45, writes Oldřich Vávra of the Prague University of Economics.

ADVERTISING THE FUTURE? IT’S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA

17. 7. 2024 | 13 min read When we think of the advertising of the future, we might think of the famous scene from the movie Minority Report, where John Anderton, played by Tom Cruise, walks through a department store trapped in a tangle of marketing messages that, after scanning his retina, offer him tailored advertising.

REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV

17. 7. 2024 | 3 min read Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, released CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising.

HOW MARKETERS CAN UNLOCK THE POWER OF RITUALS

16. 7. 2024 | 3 min read New research from MSQ, the global creative, media & technology group, and WARC explores the role of rituals, how they uncover truths behind human behaviour, and why brands need to understand the powerful opportunity behind becoming a more fixed part of a person’s life.

PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028

16. 7. 2024 | 2 min read In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that streaming services make.