YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS

6. 5. 2024 Here’s how to navigate the brave new world of streaming

36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS

5. 5. 2024 New research from the United States suggests the launch of new tiers that are partially funded by ads has led to a third of subscribers to upgrade their services.

MAY THE FORCE BE WITH ADVERTISERS OR STAR WARS IN TV ADVERTISING

4. 5. 2024 International Star Wars Day, which is celebrated on 4 May, is irrefutable evidence of the worldwide enthusiasm, or craze, for the iconic Star Wars series. It is therefore quite understandable that the Star Wars theme was seized upon by marketers soon after its first cinema release. They unerringly sniffed out a great business opportunity. And as you can see, the popularity of the Star Wars theme in TV commercials has not waned even after more than four decades.

CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS

3. 5. 2024 CNN Prima News' share has been steadily increasing, hovering around 2% over the past year.

MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

3. 5. 2024 Media Club's video advertising space is expanding to include Canal+'s video library as of May.

BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME

2. 5. 2024 Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future. Digital media’s response to carbon emissions is taking place on a number of fronts, but certainly the mightiest, the most pull-out-all-the-stops impressive, is the one embodied by the big technology companies that set the tone for the industry.

MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET

2. 5. 2024 The study, which was carried out at the request of RTR Medien and the TELETEST working group, confirms the prevailing use of broadcasters’ offerings and the stagnation of online alternatives.

NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT

1. 5. 2024 Óčko TV has acquired the licence for the Czech version of the popular naked dating site Naked Attraction. Lucy Heaven, a consultant of the licensor, All3Media, came to the Czech Republic. She revealed where the show stirs up the most controversy and how couples who meet without clothes end up.

FIVE INNOVATIVE TRAVEL MARKETING CAMPAIGNS: ADS AND IDEAS THAT PUSHED THE BOUNDARIES

1. 5. 2024 What makes a great travel marketing campaign and how is that ‘greatness’ measured? Brand exposure? Definitely. Increase in bookings? Without a doubt. You don’t get there though without some degree of innovation – a fresh idea and powerful narrative that inspires and makes your brand stand apart. The five we’ve handpicked below demonstrate these elements in spades.

STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS

30. 4. 2024 LGBTQ characters are dropping across broadcast, cable and streaming networks

RICHARD BURNLEY, EBU’S DIRECTOR OF LEGAL AND REGULATORY AFFAIRS, WILL BE A GUEST AT THE DIGIMEDIA CONFERENCE

30. 4. 2024 The European Broadcasting Union (EBU), which brings together public service television and radio broadcasters, will give its views on the funding of these media and the use of artificial intelligence in media content creation at the Digimedia 2024 conference, with Richard Burnley, EBU Director of Legal Affairs and Regulation.

THE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERTTHE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERT

30. 4. 2024 Gavin Bridge expects that even smaller markets may be interesting for the expansion of free "streaming TV". After America, it is also gaining ground in the world.

THE UEFA EUROPEAN AND CONFERENCE LEAGUE HEADS TO NOVA SPORT

30. 4. 2024 The sports stations of the Nova Group are acquiring the first-choice matches of the UEFA Europa and Conference Leagues.

MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

29. 4. 2024 Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries such as Extractors, Sex O'Clock or Method Markovic: Hojer. As well as valuable knowledge of what works on Voyo and the consumption habits of subscribers to the new streaming platform. "We already know that real cases and real stories definitely work well for us. That it works very well for us when a project has not three episodes but six. We're still learning what works for us in the spring, in the summer, in the fall, in the winter. Just as television copies some viewer needs and habits, SVOD is very much based on our needs when we pick up a laptop and pick up a series there. One interesting trend is that viewers of The Ordinary like to watch The Ordinary on SVOD at 8pm on Thursdays. That's really nice how people have linear or streaming connected to a lifestyle, a routine," Reitler commented.

TN LIVE CELEBRATES ITS THIRD BIRTHDAY

29. 4. 2024 On May 3rd, the news platform TN Live will celebrate its third birthday. "When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still succeeding. We are also gradually adding regular programmes and features to ensure that our viewers not only get the hottest news, but that we also give them a wider context or the views of a range of experts," says Kamil Houska, director of news at TV Nova. In addition to news events, TN Live also focuses on social issues, economics, health, education, sports and the world of celebrities. TN Live celebrates its third birthday From this May, new things await viewers. They can look forward to watching their favourite discussion show "Directly" from 2 May at 17:30 every weekday. Bára Divišová, Veronika Petruchová and Michaela Indráková will take turns behind the moderator's desk. The lifestyle magazine Talk!, which will be presented from 14 May at 16:00 every weekday, will also have an increased frequency. The main presenter will be Rebecca Diatilová, however, the editorial team of Life in the Stars will also work closely with her. Viewers have a lot to look forward to More information awaits viewers on the World Beyond, which will be boosted from June. "It's understandable, there is a lot going on at the moment, with the European Parliament elections at the beginning of June and the US presidential elections in the autumn, the war in Ukraine and the conflict in Israel continuing. But we also want to bring positive topics and stories, we want to motivate and inspire," explains Martin Synek, editor-in-chief of TN Live. The viewership of individual programmes ranges in the tens of thousands, with a record weekly viewership of 518,468 video views recorded by the platform in March this year. TN Live broadcasts are available on TN.cz, Voyo and under the blue HbbTV button, and selected programmes are also available on podcast apps or social networks. The next major project on TN Live will be the debates on the occasion of the European Parliament elections.

ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

29. 4. 2024 Advertising investment in media increased in the first quarter of this year compared to the same period last year, according to Nielsen monitoring data.

LUCKY SEVEN: THE 7 BIGGEST MARKETING OPPORTUNITIES FOR TV ADVERTISING

29. 4. 2024 The Association of Commercial Television (AKTV) celebrated seven years of operation. The seventh anniversary brings a look back at the wealth of AKTV’s activities aimed at promoting the interests of commercial television, fighting digital piracy, and contributing to the development of the legislative framework for broadcasting and promoting television. These are the most meaningful activities as television viewing is still at its peak of popularity, as research shows.

THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS

28. 4. 2024 In the rapidly evolving landscape of television and digital entertainment, European broadcasters are more and more using Hybrid Broadcast Broadband TV (HbbTV) to stay relevant and competitive. In fact, almost all retail TVs sold in Europe are HbbTV capable, and broadcasters are leveraging this to deliver enhanced content and improved monetisation across their viewer-base.