HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS

29. 7. 2024 | 5 min read As part of The Drum’s Travel & Tourism Focus, we use insights from marketing data and analytics company Kantar to show how brands from the likes of Air New Zealand and Disney are standing out in a saturated market.

ADVERTISING CREATOR JOHN HEGARTY PERFORMS IN PRAGUE FOR THE FIRST TIME

29. 7. 2024 | 5 min read He was the only person to receive an award from the Queen for advertising. This year Sir John Hegarty will perform in Prague for the first time.

PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

29. 7. 2024 | 2 min read Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts.

KIM PORTRATE: DOES INVESTING IN OOH AT THE EXPENSE OF TV MAKE CAMPAIGNS LESS EFFECTIVE?

29. 7. 2024 | 4 min read Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising the effectiveness of your campaigns, explains Kim Portrate, CEO, ThinkTV.

BRANDS ARE NOT FULLY MEETING CONSUMERS’ DESIRE TO BE FANS

28. 7. 2024 | 3 min read Fans would be, but brands are not exploiting the potential enough, according to research by APRA and NMS.

OLYMPIC FESTIVAL BEGINS, LURES FANS FOR DOZENS OF SPORTS

26. 7. 2024 | 5 min read Along with the start of the Summer Olympics, the Olympic Festival starts at Lake Most, where individual sports and partners are presented.

PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

26. 7. 2024 | 7 min read The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights.

SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION

25. 7. 2024 | 2 min read Simply Fresh summer campaign includes the bagel and sandwich brand's first ever spots created with WMC Grey.

LESS THAN A MONTH LEFT FOR GOLDEN DRUM ENTRIES

25. 7. 2024 | 2 min read The 30th annual creative competition is now open for entries. The winners will be presented on 10 October in Portorož.

A GOLD MEDAL FOR ADVERTISING DOESN’T HAVE TO BE UTOPIA! SYSTEM1 GIVES ADVICE AND A HELPING HAND

24. 7. 2024 | 6 min read Not only athletes deserve to stand on the winners’ podium. Making an Olympic ad that catches the eye, is memorable, and generates amazing sales results is also worth a medal, at least an imaginary one.

HALF OF CZECHS ARE INTERESTED IN THE OLYMPICS, ATTRACTED BY ATHLETICS AND TENNIS. SPORTS COLLECTIONS APPEAL ESPECIALLY TO YOUNG PEOPLE

24. 7. 2024 | 3 min read The Olympic Games start in Paris on Friday. In the Czech Republic, 52 per cent of the population is interested in the Games. The Czech team's sportswear collection has been noted by 71 per cent of Czechs, and is particularly liked by young people. Half of the Czechs are interested, while in the host country interest is lukewarm The sporting event of the year starts in Paris this Friday. Research by Ipsos in 34 countries has shown significant differences in the level of interest in the Games. People in Asia are most interested in the Games (China 86%, Thailand 77%, Indonesia 75%), while people in Belgium (38%), Japan (40%) and Hungary (44%) are least interested.

“VOYO WILL GRAB YOUR ATTENTION”, SAYS NEW SUMMER CAMPAIGN

24. 7. 2024 | 3 min read "Voyo will grab your attention" - that's the new summer brand campaign, highlighting the fact that subscribers can watch their favourite film or series anytime, anywhere and, most importantly, that there really is something for everyone.

TV NOVA INCREASED ITS REVENUES AND PROFIT LAST YEAR, WHICH REACHED CZK 1.15 BILLION. CZK

24. 7. 2024 | 2 min read TV Nova continues its growth trend and managed to improve its revenue and profit in 2023.

ART IN ADVERTISING: ALFONS MUCHA PROMOTED FAMOUS BRANDS THROUGH TENDER FEMALE BEAUTY

23. 7. 2024 | 7 min read If Alfons Mucha had been born into the present day as a creative, media agencies would probably have fought over him. After all, even in his time he worked for the most important brands and promoted a variety of products, such as biscuits, champagne, instant soups, rum, chocolate, bicycles, or cigarette papers. Even today, he is a role model for many artists. And the Pilsner Urquell brand has been so inspired by him that it has incorporated him into its television advertising.

OLYMPICS COMING UP, PARTNERS LAUNCH THEIR ACTIVATIONS

23. 7. 2024 | 6 min read On Friday 26 July, the Summer Olympics will kick off in Paris. The Czech Olympic Team partners have prepared thematic campaigns and other activities.

SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA

22. 7. 2024 | 9 min read Prima has concentrated its hobby programmes around Sunday lunchtime. The series of programmes forms an important vertical, which it also exploits commercially.

RITUALS HELP BRANDS STRENGTHEN THEIR RELATIONSHIP WITH CONSUMERS

22. 7. 2024 | 3 min read Brands that manage to incorporate a ritual into their products and services are able to establish a closer emotional relationship with consumers.

OLYMPICS ADVERTISING: HOW TO STRIKE GOLD WITHOUT JUMPING THROUGH HOOPS

22. 7. 2024 | 4 min read The Olympics is a global phenomenon that captures the attention of audiences, brands and advertisers worldwide. With over three billion viewers tuning in for the 2020 Tokyo Games and similar numbers expected for the upcoming 2024 Paris Summer Olympics, brands have an exceptional opportunity to connect with a vast, diverse audience.