90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

8. 7. 2024 | 3 min read The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.

VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

8. 7. 2024 | 4 min read The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year's Karlovy Vary festival heard.

QUALITY OVER QUANTITY: THE SUBSCRIPTION ECONOMY SHIFTS ITS FOCUS

7. 7. 2024 | 3 min read Subscription-based companies are focusing more on generating revenue from their current customers in 2024 rather than acquiring more customers, according to an April 30 report by Chargebee, a leading revenue growth management platform for subscription businesses.

STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS

6. 7. 2024 | 4 min read A new study from FreeWheel, Comcast’s ad-tech unit, found that it’s not commercials that viewers dislike. Rather, it’s the way ads are handled that hurts their experience.

RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ

5. 7. 2024 | 5 min read The Advertising Council has received ten complaints so far this year. One of the ads has been deemed objectionable.

TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS

5. 7. 2024 | 5 min read Especially in summer, weather news comes to the fore. However, the state of the sky and the forecasts of meteorologists are also of interest to TV station management. The weather has a major impact on whether viewers will even pick up the remote control and turn on the TV.

THE OLYMPICS IN PARIS IS A DRAW: MAX, THURS, NEW CHANNELS AND HDR

4. 7. 2024 | 4 min read This year is packed with sporting events - the hockey championship held in the Czech Republic, the Euro football tournament and finally the Summer Olympic Games in Paris. From a technological perspective, it's once again a feast for the viewer.

TV NOVA HELPS YOUNG TALENTS TO BREAK THROUGH

4. 7. 2024 | 4 min read The Nova Group has supporting young talent in its DNA. They can start their careers here or work their way up to a key position from scratch.

ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR

4. 7. 2024 | 5 min read Two-fifths of Czechs are going abroad on holiday, most often to the seaside or for sightseeing.

VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR

3. 7. 2024 | 2 min read Interest in watching video content continues to increase significantly, according to Czech Radio.

VINCENT GRIVET RE-ELECTED CHAIR OF HBBTV ASSOCIATION

3. 7. 2024 | 2 min read Vincent Grivet (representing Eutelsat) will remain Chairman of the HbbTV Association. The members of the industry association’s newly elected Steering Group (SG) re-elected Grivet for another two-year term at their meeting on 21 June 2024. Jon Piesing (TP Vision) was re-elected the HbbTV Association’s Vice-Chairman. Xavi Redon (Cellnex Telecom) will continue to serve as Treasurer.

BAUHAUS, BIRELL AND MASTERCARD REACH THE CZECHS WITH THEIR ADVERTISING

2. 7. 2024 | 3 min read Of the 60 ads selected last year, Bauhaus, Birell and Mastercard resonated most with Czechs, according to Ipsos.

SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX

1. 7. 2024 | 2 min read The summer programming schedules of domestic TV stations start in full swing on 1 July.

KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS

1. 7. 2024 | 3 min read On the first day of the Industry section of the festival, a debate on Streaming Media and the Attention Economy took place.

AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER

1. 7. 2024 | 4 min read The turnover of Czech audiovisual production decreased last year, but original Czech production improved year-on-year thanks to TV and series production, according to new data from the APA.

EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS

28. 6. 2024 | 2 min read Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year.

THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR?

27. 6. 2024 | 5 min read Long gone are the days when pay-TV was enough to offer customers a few dozen channels to choose from according to their preferences. Operators are trying to please future and existing customers with exclusivity.

FILM FESTIVAL TRAILERS TAKE A LOT OF SKILL. WHAT MAKES THE RECIPE FROM KARLOVY VARY GLOBALLY UNIQUE?

27. 6. 2024 | 12 min read Anyone who has ever visited Karlovy Vary for the International Film Festival knows the routine. After choosing from hundreds of films and standing in an endless queue for tickets, you settle comfortably in the cinema room at Pupp or Thermal, perhaps listening to a debate with a visiting filmmaker, and looking forward to an experience that usually breaks out of the confines of the classic film mainstream. At this point, however, KVIFF will serve you an extra course – yes, you are right, it is the traditional festival trailer. And the Karlovy Vary one is quite unique from a global perspective. What exactly makes it so special and what is the practice abroad?