HOW DO TV NETWORKS CAPITALISE ON THE DIGITAL STUMBLE?

21. 10. 2022 The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to launch a White Paper arguing for three key requirements for advertisers to evaluate TV alongside digital video. Over the past six months, there has been a noticeable step-up in the level of investment into the media measurement industry, particularly from… Continue reading HOW DO TV NETWORKS CAPITALISE ON THE DIGITAL STUMBLE?

AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING

20. 10. 2022 The traditional autumn conference of the Association of Commercial Television (AKTV) will take place on 22th of November 2022 in Spojka Karlín and will be co-hosted by the Slovak Asociácia televiznych vysíateľov Slovenska (ATVS). The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the… Continue reading AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING

CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING

19. 10. 2022 Today’s generation of people aged 55-69 is more active and technologically savvy than it was six years ago. this is the result of the new wave of the omg research focused on the  ‘silver generation’. The living standard of the generation of Czech people aged 55-69 is improving. Those who are retired want to spend… Continue reading CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING

TV NOVA: OVER 400 THOUSAND PEOPLE SUBSCRIBE TO VOYO

19. 10. 2022 Pay video platform Voyo registers more than 400 thousand subscribers, according to the official announcement of the Nova TV group. Pay video platform Voyo registers more than 400 thousand subscribers in the Czech Republic and Slovakia, according to the official announcement of the Nova TV Group. On average, the subscribers spend more than 12 hours… Continue reading TV NOVA: OVER 400 THOUSAND PEOPLE SUBSCRIBE TO VOYO

MEDIA CLUB TO INCREASE TV AD PRICES BY 14% ON AVERAGE

19. 10. 2022 The media agency Media Club will increase the basic CPP by 14% on average in 2023. Media Club will increase the base cost of advertising, CPP, by an average of 14% for 2023. The new price list was presented by Media Club at a meeting with business partners on Wednesday. The price increase is again… Continue reading MEDIA CLUB TO INCREASE TV AD PRICES BY 14% ON AVERAGE

HOW ADVANCED TV IS WOOING ADDRESSABLE- AND AUTOMATION-HUNGRY ADVERTISERS

19. 10. 2022 As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly. CTV ad spending, for example, has almost tripled since before the pandemic. At $18.89 billion, the CTV advertising market is less than a third of the size of… Continue reading HOW ADVANCED TV IS WOOING ADDRESSABLE- AND AUTOMATION-HUNGRY ADVERTISERS

EUROPEAN MARKETERS EXPECTED TO INCREASE ADS IN ADVANCED TV NEXT YEAR

19. 10. 2022 Marketers are cautious but increasingly enthusiastic about investing in Advanced TV next year, according to a survey of 500 marketers and influencers in five European countries: UK, France, Germany, Italy, and Spain. The survey was made in July by consultancy CoLab Media for video advertising technology firm FreeWheel. Key takeaways: Two-thirds of marketers are looking… Continue reading EUROPEAN MARKETERS EXPECTED TO INCREASE ADS IN ADVANCED TV NEXT YEAR

STUDY: TV ADS TWICE AS MEMORABLE AS MOBILE ADS

17. 10. 2022 Comcast Advertising has released a report titled TV Makes Memories highlighting how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. The report reveals that these outcomes, and consequently the strongest memories,… Continue reading STUDY: TV ADS TWICE AS MEMORABLE AS MOBILE ADS

THE AKTV CONFERENCE WILL TAKE PLACE ON NOVEMBER 22, 2022

14. 10. 2022 The Association of Commercial Television announced today the date of this year's conference, ScreenVoice TALKS, which will take place on November 22, 2022 at Spojka Karlín. 

ADVERTISING FAILS THE AGE TEST

14. 10. 2022 Not only are the over-55s inadequately represented in TV advertising, but they are also much harder to please than younger viewers, according to new research from System1. Why it matters Wise Up!, a study from the marketing decision-making platform in partnership with broadcaster ITV, found that over 55s appear in just 23% of ads. But… Continue reading ADVERTISING FAILS THE AGE TEST

NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED

12. 10. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The finalists are (in alphabetical… Continue reading NOMINEES FOR HBBTV AWARDS 2022 ANNOUNCED

CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS

12. 10. 2022 While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation. GapThe disconnect between how the industry views consumers’ media consumption and the reality is improving, but there are still some major gaps, particularly on… Continue reading CHASM BETWEEN INDUSTRY’S VIEW OF MEDIA HABITS AND REALITY SHRINKING, STUDY FINDS

TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022

11. 10. 2022 The number of ad GRPs delivered in the TV market in the first three quarters of this year is slightly above the same period last year. The cumulative volume of TV advertising GRPs delivered in the first three quarters of this year is 0.5 per cent higher than the same period last year. This is… Continue reading TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022

GENDER EQUALITY IN AVERTISING – HOW TO BREAK FREE OF STEREOTYPES

11. 10. 2022 4 strategies that can improve brand relationships and increase ROI When it comes to gender equality in media and advertising, great strides have been made over the last several years. Thanks to effective initiatives from organizations including the Association of National Advertisers and Geena Davis Institute, women are better represented in advertising and portrayed in… Continue reading GENDER EQUALITY IN AVERTISING – HOW TO BREAK FREE OF STEREOTYPES

BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING

10. 10. 2022 When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost immediately. By 2010, when the US pay TV industry recorded its first ever decline in subscribers, those pronouncements became more dire than ever. But time and data have repeatedly shown us that reports… Continue reading BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING

GLOBAL AD TRENDS: GEN Z SPENDS MORE THAN TWO THIRDS OF MEDIA TIME ONLINE

9. 10. 2022 A new analysis by WARC has found that Generation Z (16-24-year olds) spends more time online than any other group with 67.7% of their media time spent online – though social is incredibly important, the new report identifies an extremely valuable opportunity in audio. Why it matters While age isn’t the only factor determining consumer… Continue reading GLOBAL AD TRENDS: GEN Z SPENDS MORE THAN TWO THIRDS OF MEDIA TIME ONLINE

WHY TV’S CROSS-PLATFORM INCREMENTAL REACH OFFERS THE MOST BANG FOR YOUR AD BUCKS

6. 10. 2022 How to make TV’s cross-platform incremental reach work for your brand? It has been clear for a while now that television—whether linear or streaming—is still a very effective medium for advertisers to achieve scaled reach. Yes, mobile and the various social platforms that have made a splash with their clickable and shoppable content are a… Continue reading WHY TV’S CROSS-PLATFORM INCREMENTAL REACH OFFERS THE MOST BANG FOR YOUR AD BUCKS

COMBINED CTV VIDEO AD BUYING WITH LINEAR NOW ‘ALMOST UNIVERSAL’

6. 10. 2022 Combining CTV/over-the-top (OTT) video ad buys with either linear TV campaigns or digital video campaigns is almost universal, according to research by ad software vendor PubMatic. Just 2% of advertisers surveyed in the US and 4% surveyed in the UK said they did not make any combined CTV and linear buys in the past year,… Continue reading COMBINED CTV VIDEO AD BUYING WITH LINEAR NOW ‘ALMOST UNIVERSAL’