GOOD IDEAS ARE THE HEART OF GOOD ADVERTISING – DIRECT RESPONSE SHOULDN’T BE AN EXCEPTION

1. 12. 2021 Russell Fisher and Matt Lord of Cain&AbelDDB argue that well-crafted direct response TV ads could be your brand’s secret sauce.

ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET

1. 12. 2021 Online video is becoming a significant part of the financing of the audiovisual sector in Europe. According to Ampere Analysis, it accounts for 30 % of total revenues.

EVERYTHING YOU NEED TO KNOW ABOUT THE 2021 CTV VIEWER

30. 11. 2021 The nature of how we watch TV is evolving. Accelerated by the pandemic, the new and fragmented viewership behaviors are becoming permanent habits. To understand how and why TV viewership is evolving, Samsung Ads Europe partnered with Ipsos, the leading market research agency, to dig deeper into key factors driving content consumption preferences today.

RESEARCH: WHEN DOES AN ADVERTISING SPOT HAVE THE GREATEST EFFECT?

30. 11. 2021 Behavio Labs analyzed selected ad campaigns to see how they performed in terms of the key conditions for successful advertising.

SOMETHING OLD OR SOMETHING NEW? WHY TV PLUS STREAMING IS THE MARRIAGE FOR YOU

28. 11. 2021 New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach

NOVA IS WORKING ON ANOTHER SERIES OF THE COOKING SHOW MASTERCHEF

26. 11. 2021 Nova is planning another series of the show Masterchef Czechia, casting is currently underway. The broadcast of this year’s series ended on Wednesday 24 November.

CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA

26. 11. 2021 While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media.

EU: VIEWERS ENJOY, VALUE ADS VIEWED ON A TV MORE THAN ANY OTHER DEVICE

24. 11. 2021 More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.

AKTV LAUNCHED A SPOT TO CELEBRATE THE 25TH WORLD TELEVISION DAY

22. 11. 2021 AKTV joined in the commemoration of World Television Day with a special spot.

RESEARCH: VIDEO ADVERTISING WORKS BETTER ON TV THAN ON SOCIAL NETWORKS

22. 11. 2021 Advertisements watched on a television screen have the best results in spontaneous and endorsed knowledge compared to other types of platforms designed for watching video content.

ATO: ALMOST 7 MILLION CZECHS WATCH TV DAILY

20. 11. 2021 On the occasion of World Television Day, the ATO has published key TV viewing trends in the Czech Republic.

IN OCTOBER, MEDIA AD INVESTMENTS WERE HIGHER THAN LAST YEAR

19. 11. 2021 The volume of monitored ad investments in the media was higher this October than in the same period last year.

WORLD TELEVISION DAY CELEBRATES TODAY’S TV AROUND THE GLOBE

19. 11. 2021 TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all.

SWITCHING ON TO CONNECTED TV? FOUR THINGS ADVERTISERS NEED TO KNOW

18. 11. 2021 While connected TV offers advertisers more choice and reach than ever before, brands must update their view of how to advertise on this platform, argues IAB UK’s Elizabeth Lane.

UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY

18. 11. 2021 More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung Ads Europe and conducted by Ipsos.

INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC

18. 11. 2021 People’s interest in online news on mobile phones, tablets or e-readers has grown by nearly 20% over three years, according to the Media Project research data.

TOMORROW’S TV, CREATED TODAY

18. 11. 2021 Introduction - TV industry leaders on how TV drives brands

TV IS WATCHED MAINLY LIVE, IN DIGITAL ON DEMAND

16. 11. 2021 Live TV viewing remains the strongest type of linear TV viewing. TV content in the digital environment is watched most often on demand.