USA STUDY: SMART TV OWNERSHIP RISES TO 76% OF TV HOUSEHOLDS

7. 4. 2022 | 2 min read Rapid growth in ownership means that the majority of TV sets (57%) are now smart sets according to new data from Hub Entertainment Research.

AKA: COMMUNICATION INVESTMENTS TO SEE A DOUBLE DIGIT GROWTH THIS YEAR

7. 4. 2022 | 4 min read The Association of Communication Agencies (AKA) expects marketing communication investments to grow by 12% this year. The investment dynamics is going to accelerate compared to previous years.

OLDER, WEALTHIER VIEWERS VALUE TV NEWS AND SPORTS MORE, LRG SAYS

6. 4. 2022 | 2 min read Live programming will continue to keep pay-TV relevant, researcher says. Despite the increase in cordcutting, drawing viewers away from pay-TV, interest in live news and sports—a staple of traditional linear TV—remains high among older, wealthier viewers, according to a recent study from Leichtman Research Group.

WOLT TO LAUNCH ITS FIRST TV CAMPAIGN

5. 4. 2022 | 2 min read Wolt, the courier service delivering food, launches a campaign “The Joy of Food Delivered” (“Radost z jídla doručena”).

WHAT IS TV AND DOES THAT MATTER?

5. 4. 2022 | 4 min read No one normal worries about the definition of TV because they have lives to lead, energy bills to weep over, and hot takes on Will Smith to have. But there is one group who should care about what it means, argues Matt Hill.

HOW TO GET LUCKY

5. 4. 2022 | 6 min read What bearing does luck have on advertising, asks Faris Yakob, who finds in a recent book - ‘Go Luck Yourself’ by Andy Nairn - a form of resilience that looks for what is possible with a rigorous examination of the situation.

GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV

4. 4. 2022 | 3 min read Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH).

DUŠAN ŠVALEK IS CHIEF OPERATING OFFICER OF CME, MOTHER OF TV NOVA

4. 4. 2022 | 2 min read He is responsible for CME's transformation strategy with a focus on building a business-to-consumer model.

EUROPE’S TV BUSINESS MODEL GETS SHAKEN UP BY STREAMERS

2. 4. 2022 | 8 min read With U.S. streamers still driving local market growth, TV producers in continental Europe are juggling between the Hollywood studio business model — under which Netflix and the likes get all rights in return for full-financing plus a fee — and the pre-existing European model based on co-productions that leave indie producers with backend and give them more creative control.

FOR CTV ADS TO SUCCEED, THINK NEW, NOT OLD

1. 4. 2022 | 5 min read The television industry is in the midst of a slow-yet-inevitable migration from linear delivery to digital… one that will dramatically change the current landscape for advertisers, programmers and viewers alike. For advertisers, this shift to digital is opening up new and better ways of targeting audiences, delivering ads to them and measuring the results. But taking advantage of this new environment also requires a new way of thinking.

STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW

31. 3. 2022 | 4 min read Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said.

MEDIA LITERACY OF CZECHS IS INCREASING, ACCORDING TO RESEARCH

30. 3. 2022 | 8 min read The level of media literacy is generally increasing in Czech society. This is according to research by the Department of Media and Cultural Studies and Journalism at Palacký University in Olomouc and the STEM/MARK agency.

STUDY: BRANDS ARE DROWNING IN A SEA OF SAMENESS, THEY CAN SURPRISE ONLY A THIRD OF PEOPLE

30. 3. 2022 | 3 min read Only a third of Czech consumers can recall a unique brand, according to a study by Ogilvy Consulting and GroupM.

TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV

30. 3. 2022 | 2 min read An advertising format that maximises reach by combining TV spot advertising and HbbTV has been launched by Prima TV.

STUDY USA: CAN STREAMING VIDEO KEEP UP WITH THE METAVERSE?

29. 3. 2022 | 7 min read New Deloitte survey finds that the U.S. SVOD churn rate is 37% and that younger generations are increasingly embracing gaming, social media and user generated content

THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES

28. 3. 2022 | 3 min read The TV advertising market in the Czech Republic continues to grow in the first months of this year and the increased demand for TV advertising space persists.

THE NOVA GROUP HAS LAUNCHED TN LIVE AND NOVA LADY STATION IN THE HBBTV ENVIRONMENT

25. 3. 2022 | 2 min read Nova Group has come up with the launch of TN Live under the red button (in the HbbTV environment) in connection with the war in Ukraine. Viewers will now also find Nova Lady there. This station is on the Nova Group's offer from autumn 2021.

CONSUMERS EXPECT BRANDS TO RESPOND TO THE UKRAINE CONFLICT

24. 3. 2022 | 2 min read A majority of consumers around the world believe that brands should take some form of action in response to the ongoing conflict in Ukraine. What can they do? According to research by GWI among 20,428 internet users aged 16-64 in 21 markets, 84% want brands to take action. While 32% accept that it may depend on the circumstances involved, there’s a hard core of 24% who think brands should always take action and make their views known.