GRUNT: VOYO INCREASES THE NUMBER OF SUBSCRIBERS AS PLANNED

12. 10. 2021 The number of subscribers to the pay video service Voyo is increasing as planned according to Nova’s Head of Digital Daniel Grunt.

CRITICISM OF BRAND PURPOSE IS ‘NAÏVE AND UNJUSTIFIED’, CLAIMS PETER FIELD

12. 10. 2021 In new research by the effectiveness expert, well-executed brand purpose cases are found to drive a higher number of large business and brand effects than cases without purpose.

MEDIA HABITS ARE CHANGING RAPIDLY FOR YOUNG ADULTS, MAKING AD TARGETING MORE CHALLENGING

7. 10. 2021 Media habits have undergone a sweeping change driven by streaming content and other digital media platforms, especially among younger age groups. As media continues to fragment, developing a successful strategy is becoming a more challenging task with each passing year.

PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN

5. 10. 2021 The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday.

NOVA AND PRIMA INCREASED THEIR SHARES IN SEPTEMBER, ČT AT THE TOP IN 15+

4. 10. 2021 In September, Česká televize was once again the most watched TV group in the 15+ category. The Nova and Prima groups rose year on year, closing on ČT.

HOW CTV IS TRANSFORMING, AND WHY MARKETING TEAMS ARE FOLLOWING SUIT

3. 10. 2021 Connected TV has become central to the story of marketing innovation. In 2021, the rise of this advertising channel has been marked by a surge of online audiences and a revolution in how performance and actionable engagement have become synonymous with CTV campaigns. As those elements come to the fore, the dynamics between performance marketers and brand marketers are evolving as well.

RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

1. 10. 2021 The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).

VIEWERS SAY STREAMING IS A BETTER VALUE THAN CABLE

1. 10. 2021 New research from Criteo found that 69% of consumers felt that streaming was a better value for their money than cable TV; 64% said the content was more entertaining

AMAZING PLACES HAS ITS FIRST VIDEO CAMPAIGN, DIRECTED BY ARICHTEV

30. 9. 2021 The spot is intended primarily for the online environment, but will also appear in Czech cinemas.

THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.

24. 9. 2021 Grégoire Polad, CEO of ACT, has announced the new official name of the association: the Association of Commercial Television and Video on Demand Services in Europe.

INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS

23. 9. 2021 Strong demand is coming from advertisers in the e-commerce, retail and food and beverage segments. There is a high demand for TV advertising, confirms the CEO of the Nova TV Group Jan Vlček.

HOW DIRECT-TO-CONSUMER BRANDS ARE SHAPING TV’S FUTURE

23. 9. 2021 Today’s television ad industry owes a lot to digital natives, particularly direct-to-consumer (D-to-C) brands. This growing group of upstarts and disruptors has not only changed the way we as consumers buy everything, but it has also revolutionized the use of converged TV (linear, CTV/OTT, and addressable) for both data-driven performance and strategic reach.

PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT

22. 9. 2021 The iPrima application available in Prima’s HbbTV has a new design. The group has also launched a new advertising format in HbbTV.

IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV

22. 9. 2021 Five times more households receive a TV signal through the internet now than five years ago. This is one of the findings disclosed at the Digimedia conference on Wednesday.

BRAND RESPONSE TV – MORE FOR LESS?

22. 9. 2021 It's easy to build a quarterly marketing plan that sticks too close to the status quo. However, great strategists know that a truly memorable marketing campaign involves innovation. Direct Response TV, or rather its hybrid Brand Response TV (Direct Response for Brands), continues to be part of that innovation; it can build companies into unicorns (private company valued at over $100 billion) – all thanks to high return-on-investment (ROI) memorably and measurably.

GRUNT: ORDINACE IS THE MOST WATCHED PROGRAMME ON VOYO

22. 9. 2021 Ordinace v růžové zahradě is the blockbuster series offered by the paid video platform Voyo. However, it is not known how many viewers it has attracted.

THE CZECHS PAY AN AVERAGE OF CZK 354 PER MONTH FOR TV

22. 9. 2021 The findings of the Atmdedia Index project indicate that the number of people paying for the receipt of TV broadcasting is growing in the Czech Republic. On average, they pay CZK 354 per month to service providers. They predominantly appreciate the option to watch multiple stations. On the contrary, nearly half of viewers do not want to spend on TV broadcasting. The main reason is the sufficient offering of stations available in the digital terrestrial broadcasting.

NOVA DEVELOPS ITS HBBTV, INTRODUCING A BREAKING NEWS BAR

21. 9. 2021 TV Nova launched a new breaking news functionality thanks to which viewers watching linear TV can click through to more information.