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DIGITAL AD DOLLARS SHIFT TO CTV – AND OTHER 2022 PREDICTIONS
29. 12. 2021 This being prime predictions season, I thought we’d end 2021 with a few offered by executives at some of the ad-tech and measurement firms on the front lines. The comments have been edited for flow and length purposes.
SURVIVOR WILL START ON TV NOVA ON 11 JANUARY, ON VOYO THE DAY BEFORE
28. 12. 2021 TV Nova will launch the Czech-and-Slovak version of the Survivor reality show on Tuesday, 11 January 2022 at 8 pm. The day before, on 10 January, the first episode will be shown on Voyo. The competition will feature celebrities.
UP TO 9 MILLION CZECHS WATCH TV AT CHRISTMAS. FAIRY TALES PREVAIL
22. 12. 2021 The time spent with TV screens on Christmas Eve is growing up to more than six hours a day.
CHRISTMAS IS AROUND THE CORNER, HOW TO TUNE IN? TOP 7 CHRISTMAS ANIMATED COMEDIES!
21. 12. 2021 Christmas is around the corner, so it's time to tune in to Christmas movies. To make sure they're not just any comedies, Óčko has selected seven of the best animated comedies that have the spirit of Christmas in them. Grinch The story is about a green Grinch who hates Christmas and who decides to steal Christmas from people. But even the mischievous and cynical Grinch discovers that not everything has to be bad about Christmas.
CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
21. 12. 2021 Christmas and TV go together like port and Stilton, turkey and stuffing, or a nut roast and disappointment.
WHICH MEDIUM WAS THE BIG WINNER IN 2021?
21. 12. 2021 Advertising has been recovering from the pandemic, but which channel bounced back quickest and biggest this year?
MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM
20. 12. 2021 Although more and more Czechs are using paid streaming services, not all people are actually paying for the content, notes Erika Luzsicza.
MEDIA INVESTMENTS SURPASSED LAST YEAR’S VOLUMES IN NOVEMBER
17. 12. 2021 In this year’s eleven months, all media types show higher volumes of ad investments than in the comparable period last year.
THE 2022 CEO PREDICTION LIST
16. 12. 2021 2021 has been another unpredictable year as COVID-19 and constantly shifting lockdown restrictions have continued to wreak havoc on the world economy. For the advertising industry, there have also been twists and turns, from continued strength in the CTV sector, to Google delaying its scrapping of third-party cookies.
THE REASONS CTV WILL REIGN IN A COOKIELESS WORLD
14. 12. 2021 The pandemic has accelerated a shift to connected TV viewing and the ability to target those audiences is becoming more sophisticated. Now the industry is poised for transformation on measurement, says TVSquared’s Darren Moore.
ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION
12. 12. 2021 Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent of the world’s 100 most popular titles were made outside the US. Today that figure has grown to 27 per cent.
TV ADVERTS THAT HAVE SHAPED CHRISTMAS. RANGING FROM CHOCOLATE BELLS TO ELTON JOHN’S RETROSPECTIVE, THEY HAVE CHANGED THE VIEW OF THE HOLIDAYS OF GENEROSITY AND MUTUALITY
10. 12. 2021 What ingredients must an iconic Christmas ad contain? Why is Christmas such a significant event in the TV world to basically form an advertising category per se? Europeans have a clear idea – they want to spend their Christmas holidays in mutual proximity. Ad makers have been aware of that for decades. Some spots have even gained such a high reputation that they have become the triggers of Christmas spirit. Do you know the most ground-breaking ads? For hints, refer to an Anglo-American cookery book.
HOW TO HARNESS THE POWER OF CONNECTED TV
10. 12. 2021 Connected’ by Samsung Ads, brought together the industry’s sharpest minds to explore how Connected TV (CTV) is creating new opportunities for advertisers.
THINKTV: WHAT WE LEARNED ABOUT VIDEO ADVERTISING IN 2021
8. 12. 2021 There’s a bit to cover in these insights we share – so grab the popcorn and settle in
SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET
7. 12. 2021 Within the next year, three in five people could start to boycott brands that don’t act on climate change, new research says, but the effect of media delivery and consumption of advertising on carbon emissions has so far largely escaped public attention.
HBBTV DRIVES TRANSITION TO NEXT-GENERATION BROADCAST AND OTT SERVICES
3. 12. 2021 Paris, December 3, 2021 – HbbTV has now reached the status of a mature standard endorsed by broadcasters, platform operators and manufacturers to deliver next-generation broadcast and OTT services, but closer cooperation between industry players is necessary to facilitate more complete deployment of the specifications in the market. This was the conclusion of the 9th HbbTV Symposium and Awards which took place as an in-person event on November 24-25, 2021 in Paris, France.