NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE

21. 5. 2024 As part of its 30th anniversary celebrations, TV Nova will launch a roadshow in early June, visiting twelve locations in the Czech Republic. TV Nova will launch its summer roadshow Day with TV Nova, which will take in twelve stops across the country. The first stop will be in Most on 1 June and the… Continue reading NOVA WILL LAUNCH A ROADSHOW DAY WITH TV NOVA ACROSS THE COUNTRY IN JUNE

THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV

21. 5. 2024 The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference. The future of TV signal distribution lies in convergence, where the reception of terrestrial broadcasting (DTT) and IPTV are intertwined. Miloš Mastník, CEO of… Continue reading THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV

STREAMING WARS ARE MOVING TOWARDS BUNDLING

21. 5. 2024 Streaming services are increasingly taking a bundling approach across different operators. In the United States, the streaming market is approaching saturation, notes Erika Luzsicza. Streaming giants have once again taken a step closer to traditional cable TV. How is this possible? Has competition or the hunt for new paying customers forced them to do so?… Continue reading STREAMING WARS ARE MOVING TOWARDS BUNDLING

VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES

21. 5. 2024 Vodafone is adding the streaming service prima+ to its offer. Vodafone TV is adding a plus sign to its name from 21 May. Henceforth, every Vodafone TV+ package will include a subscription to the prima+ video service in the highest Premium standard (without ads). The prima+ Premium video service normally costs CZK 149 per month,… Continue reading VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES

DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC

20. 5. 2024 More and more clients are realising that their production has an impact on the environment, even in the field of advertising communication, says Teads’ chief executive Daniel Tvrz. Originally a French company, Teads has been ready for a cookie-free world for two years. In addition, it has been measuring advertising campaigns for some time now,… Continue reading DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC

FROM SMOKE SIGNALS AND PIGEONS TO AI AND FREE STREAMING. TELECOMMUNICATIONS HAVE SHAPED THE WORLD AND SOCIETY SINCE TIME IMMEMORIAL

17. 5. 2024 17 May is the date dedicated annually to World Telecommunication and Information Society Day under the auspices of the International Telecommunication Union. You may ask why something like this should be celebrated at all, but the answer is obvious. The world today is the way it is because of telecommunications, which of course has its… Continue reading FROM SMOKE SIGNALS AND PIGEONS TO AI AND FREE STREAMING. TELECOMMUNICATIONS HAVE SHAPED THE WORLD AND SOCIETY SINCE TIME IMMEMORIAL

NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS

17. 5. 2024 Nova TV and Prima TV have gone into election mode. Nova starts on Friday afternoon on TN Live with the first debate with candidates for the European Parliament. Prima has already launched a series of profile interviews with leaders of political parties, movements and coalitions in the 360° programme. We have prepared a large amount… Continue reading NOVA AND PRIMA LAUNCH PRE-ELECTION BROADCASTS, OFFER DEBATES AND INTERVIEWS WITH LEADERS

ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA

16. 5. 2024 The title of Agency of the Evening at the ADC Czech Creative Awards went to DDB. The client of the year was Všeobecná zdravotní pojišťovna. The winner of this year’s ADC Czech Creative Awards is the general manager of the DDB. From a total of 274 entries, 120 works made it to the shortlist and… Continue reading ADC AWARDS: AGENCY OF THE EVENING IS DDB, GRAND PRIX FOR FOFRTASKA

CZECHS HAVE ICE HOCKEY IN THEIR DNA. MILLIONS OF PEOPLE WATCH THE GAMES, ADVERTISERS ARE REAPING THE BENEFITS

16. 5. 2024 On the occasion of the Ice Hockey World Cup, ScreenVoice can't miss a selection of hockey-themed ads.

EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE

15. 5. 2024 The news portal TN Live will become TV Nova’s main channel for broadcasting ahead of the European Parliament elections. At the same time, the portal itself will shift in content and come up with new programming. The key pillar of the Nova Group’s pre-election coverage of the European Parliament elections will be the main debates… Continue reading EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE

PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY

15. 5. 2024 The first thematic channel of the Prima Group localized for the Slovak market is the Prima Cool station. It will start broadcasting on 27 May. The Slovak version of Prima Cool, the Prima Cool SK channel, will start broadcasting on 27 May. It will focus mainly on younger and male viewers. It will offer comedy… Continue reading PRIMA COOL SK WILL START BROADCASTING IN SLOVAKIA ON 27 MAY

AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD

15. 5. 2024 The commercial TV broadcasters associated with the Association of Commercial Television (AKTV) have managed to reach another agreement aimed at greater protection of their content in the online environment. Together with TV Nova and FTV Prima, the Association of Commercial Television (AKTV) has reached an agreement with the operators of Fastshare.cloud, Inside Invest company and its… Continue reading AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD

COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT

13. 5. 2024 Sponsorship of only longer programmes, limited number and length of sponsorship messages, limitations on product placement and advertising on ČT sport, and zero advertising online are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Česká televize (Czech Television, ČT). Pavel Kubina, a long-time media lawyer, is a… Continue reading COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT

THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!

10. 5. 2024 The IIHF Ice Hockey World Championship is approaching and ÓČKO has prepared a special activity for the occasion. The World Championship will be accompanied by HOCKEY PLAYLISTS on Óčko! Before each game of the national team, Óčko will include a special one-hour playlist of hits that will be played to the hockey players in the… Continue reading THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!

HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

9. 5. 2024 Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN

8. 5. 2024 PPL is deploying its first TV campaign for the upcoming World Cup. For the first time in its history, PPL is taking its campaign to television. During the hockey championship, its advertising spot will appear on Czech TV and also online, including social media. PPL’s campaign highlights the core pillar of its philosophy – “reliability… Continue reading PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN

HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS

7. 5. 2024 Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social… Continue reading HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS

THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH

7. 5. 2024 The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share. The group with the highest share of the TV market this April was Nova. It achieved the highest shares not only in the universal 15+ audience group in daytime broadcasting, but also in the… Continue reading THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH