ADVERTISING DELIVERS NEARLY 3X RETURN ON INVESTMENT

12. 6. 2025 Companies that invest 3% of their revenue in advertising see an 8.7% contribution to total sales – a near 3x ROI, according to Gain Theory.  A new report from the marketing effectiveness consultancy, “Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth”, is based on an analysis of 75 company-market combinations across multiple… Continue reading ADVERTISING DELIVERS NEARLY 3X RETURN ON INVESTMENT

TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ

12. 6. 2025 TV Nova is launching proven series, films and a new reality show, Farma Česko, this summer. Summer broadcast schedule TV Nova for July 2025 is primarily betting on a combination of proven crime series reruns and the premiere of the reality show Farma Česko. This is evident from the television’s programme plans for the first… Continue reading TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ

CNN PRIMA NEWS KICKS OFF PRE-ELECTION BROADCASTING WITH A DEBATE ON 19 JUNE

12. 6. 2025 CNN Prima News will kick off its pre-election coverage with the first major debate: ‘100 days until the elections’. News station CNN Prima News is launching ‘the most extensive pre-election coverage in its history’ ahead of the autumn parliamentary elections. The first format will be a debate entitled ‘100 days until the elections’, which will… Continue reading CNN PRIMA NEWS KICKS OFF PRE-ELECTION BROADCASTING WITH A DEBATE ON 19 JUNE

ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

11. 6. 2025 Chance Liga became the most watched league across all sports on the Oneplay Sport platform and also recorded the most watched domestic match on this platform. On the screens of the Oneplay Sport channel, the domestic top football competition became the most watched league competition across all sports in the 2024/25 season. In addition, it… Continue reading ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY

10. 6. 2025 The HbbTV Association is delighted to announce that the 13th HbbTV Symposium and Awards will take place on 12-13 November 2025 in Istanbul, Turkey. This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic… Continue reading 13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY

WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

10. 6. 2025 Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan’s personality in advertising. Ivan Trojan did not make it into the ranking for the first time in several years TOP actors in advertising, which is published annually by the ResSolutin Group in cooperation with… Continue reading WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

THE POWER OF GEN X IS OVERLOOKED AS OLDER AUDIENCES DRIVE DUAL-ROI EFFECT

10. 6. 2025 Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty. We’re seeing a pattern emerge in our industry—one that mirrors a growing conversation about ageism in ad land. It’s an issue that’s obvious to many working in this… Continue reading THE POWER OF GEN X IS OVERLOOKED AS OLDER AUDIENCES DRIVE DUAL-ROI EFFECT

TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER?

9. 6. 2025 Despite global uncertainty, people are travelling more eagerly than ever, as confirmed by the fact that 79% of Europeans and 71% of Americans plan to go on vacation this summer. Surprisingly, this year’s most popular destinations for Czechs are Italy and Slovakia, winning over the traditional favourite, Croatia. Key findings Despite global uncertainty, people are… Continue reading TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER?

PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

9. 6. 2025 The Prima Group has entered into a long-term partnership with Sweden’s Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from July. The Prima Group has entered into a long-term strategic partnership with Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from 1 July.… Continue reading PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT

9. 6. 2025 If an amendment is passed in the final reading of the bill on addictive substances, it will mean major restrictions on advertising by lottery and betting companies. During the second reading of a parliamentary bill to amend the Act on the Protection of Health from the Harmful Effects of Addictive Substances, an amendment was tabled… Continue reading THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT

PPF CEO STOESSEL: ONEPLAY IS 50 PERCENT AHEAD OF NETFLIX

8. 6. 2025 The PPF Group believes in a multi-platform future and the digital transformation of ProSieben, following the example of CME. Incoming co-CEO Didier Stoessel spoke about these plans in foreign media. In recent days, incoming co-CEO of the PPF Group, Didier Stoessel, has given interviews to foreign audiovisual media, in which he outlined PPF’s view of… Continue reading PPF CEO STOESSEL: ONEPLAY IS 50 PERCENT AHEAD OF NETFLIX

COMPANIES ARE BACKING OUT OF PRIDE SPONSORSHIP. INCLUSION IS BEING REPLACED BY FEAR OF POLITICAL CONSEQUENCES

8. 6. 2025 June, the month of LGBT+ celebrations, is much quieter than usual in the United States this year. A number of major brands have decided to withdraw or significantly reduce their sponsorship of Pride festivals and other events. The reason appears to be growing pressure from conservative politicians and fears of public backlash over diversity and… Continue reading COMPANIES ARE BACKING OUT OF PRIDE SPONSORSHIP. INCLUSION IS BEING REPLACED BY FEAR OF POLITICAL CONSEQUENCES

NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

5. 6. 2025 The largest commercial television stations, Nova and Prima, do not want to leave the terrestrial platform. At the same time, however, they are picking up the pace in digital distribution. This was also prompted by the launch of the Oneplay platform, according to discussions at the Digimedia 2025 conference. The leading Czech television groups Nova… Continue reading NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

BBC TO END TERRESTRIAL TV, PPF TO DEVELOP ONEPLAY. WILL STREAMING WIN OUT?

4. 6. 2025 The British public broadcaster BBC is planning a revolutionary step in traditional television broadcasting after 2030. Its strategy is essentially in line with that of the PPF Group, which is building on an online future. BBC plans to end traditional terrestrial broadcasting during the 2030s and offer all content exclusively via internet streaming. This transition… Continue reading BBC TO END TERRESTRIAL TV, PPF TO DEVELOP ONEPLAY. WILL STREAMING WIN OUT?

STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

4. 6. 2025 More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research A new Horowitz Research study highlights the growing importance of streaming, with data showing that 61% of weekly TV content viewing this year occurred on streaming platforms, up from 45% in 2024 and 38% in… Continue reading STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

4. 6. 2025 Data shows that the percentage of delayed TV viewing in the Czech Republic is higher than the European average. The share of delayed viewing in total TV viewing in the Czech Republic last year was 12.5%, exceeding the average length of delayed viewing in Europe. This was 10%. This was announced by the domestic professional… Continue reading DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

IS TV ADVERTISING STILL EFFECTIVE IN 2025?

3. 6. 2025 How can you ensure your campaigns deliver maximum ROI? Let’s dive into the science behind successful TV advertising and explore why behavioral methods provide better insights than traditional ad testing approaches. Television advertising has transformed dramatically since its golden age in the mid-20th century. Once dominated by three networks reaching nearly every household, today’s landscape… Continue reading IS TV ADVERTISING STILL EFFECTIVE IN 2025?

MYTHS ABOUT GEN Z CAN HARM MARKETING

2. 6. 2025 This year’s Best Brands competition revealed which brands are particularly well received by members of Generation Z. Numerous myths about this generation were also uncovered – and debunked. The Best Brand Awards is an international competition based in Germany. Its goal is to recognise brand concepts from around the world. This year’s Best Brand Awards… Continue reading MYTHS ABOUT GEN Z CAN HARM MARKETING