ELECTION TV BROADCAST WILL START ON SATURDAY MORNING AND WILL LAST UNTIL MIDNIGHT

3. 10. 2025 | 5 min read Domestic television news stations will be following the election day from the morning. CNN Prima News will begin its election coverage at 8:00 am, CT24 at 9:00 am and TV Nova at 1:45 pm.

TIVO VIDEO TRENDS REPORT: VIEWERS WATCHING MORE LOCAL CONTENT

2. 10. 2025 | 3 min read Consumer spending on video content grew year-over-year in the second quarter according to report.

DON’T JUST EVALUATE ADVERTISING — TAKE A BROADER VIEW OF MARKETING

2. 10. 2025 | 10 min read Assessing the results of advertising campaigns alone is not enough. Marketing must be viewed more broadly, says Sorin Patilinet, who came to Prague for the Brand Management conference.

ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH

2. 10. 2025 | 2 min read O2 will also provide customers with a premium HBO Max channel for a one-month trial with every new Oneplay tariff plan ordered from the operator.

COMPANIES WANT MORE FROM MARKETING THAN CAMPAIGNS, RESEARCH SHOWS

2. 10. 2025 | 3 min read Marketing directors are often co-responsible for the growth of companies. A third of respondents consider them key players. They should therefore focus more on growth strategies, according to research from Confess Research presented at Brand Management.

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 10. 2025 | 3 min read The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. What’s happening

CONTENT-BASED ‘CONTEXTUAL’ ADS SCORE LOW VS. AUDIENCE TARGETING: SURVEY

1. 10. 2025 | 2 min read Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote survey.

FLEMA: GRAND PRIX GOES TO THE SLOVAK CAMPAIGN FOR THE REALITY SHOW PIT OF LIONS

1. 10. 2025 | 6 min read The Flema Innovative Media Usage Competition gave away its prizes. This year, it introduced new categories and looked primarily at campaign objectives and their boldness.

A GREAT BRAND CAN BE BUILT FROM LOTS OF LITTLES, SAYS GRACE KITE

29. 9. 2025 | 8 min read The media landscape is more fragmented than ever. Consumers spend time across dozens of platforms, and their attention is divided into brief, sometimes fleeting moments. At the Cannes creativity festival, Grace Kite—an economist, founder of Magic Numbers and Vice-President at Analytic Partners—showed that there was no need for pessimism and that this development did not necessarily pose a threat to brands. Quite the opposite: fragmentation can become an opportunity and a route to growth. Her presentation, How Can You Build a Big Brand from Lots of Littles?, demonstrated that a brand can be built through brief, seemingly minor interactions—provided that they are considered in aggregate.

THE LAST PRE-ELECTION WEEK WILL START WITH A SUPERDEBATE ON SUNDAY NIGHT ON CZECH TELEVISION

28. 9. 2025 | 2 min read From 28 September to 3 October, the main Czech television stations will offer viewers a series of major pre-election debates.

THE WINNER OF THE SERIAL KILLER FESTIVAL IS THE ONEPLAY SERIES MONYOVÁ

27. 9. 2025 | 4 min read The eighth edition of the Serial Killer TV Festival, which focuses on European series production, once again presented the award to the best TV series of Central and Eastern Europe. The best short series was also awarded.

EFFECTIVENESS IS BUILT ON CONSISTENCY AND CREATIVITY, EMERGED FROM THE CREATIVE IMPACT DISCUSSION FORUM AT THE CANNES LIONS FESTIVAL

26. 9. 2025 | 11 min read At the Cannes Lions Festival, leading marketers, prominent creatives, and representatives from research agencies come together each year to explore the relationships between creativity, consistency, and effectiveness. This year, as part of the Creative Impact discussion forum, they focused on finding ways to maintain brand consistency in an uncertain and ever-changing environment, leverage creators and new technologies, and improve customer experience. The takeaway? Consistency is a creative superpower that can protect brand value and increase brand strength over the long term.

STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH

26. 9. 2025 | 1 min read More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey.

CREATIVITY IS IMPORTANT, BUT WHAT DOES GOOD CREATIVITY ACTUALLY MEAN?

26. 9. 2025 | 2 min read Up to 85% of marketers believe that creativity is the key to success, but only 59% know what good creativity actually means, according to the survey.

WOOD AND HEGARTY: ADVERTISING NEEDS A NEW CREATIVE REVOLUTION

25. 9. 2025 | 5 min read Creativity is essential for business growth, and its importance is increasing in the age of AI. Agencies and CMOs have the opportunity to become drivers of creativity and strategic partners to company leadership, as emphasised in a webinar featuring John Hegarty and Orlando Wood.

THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

25. 9. 2025 | 5 min read The announcement by media group Nova to rebrand the station Nova Gold to Nova Krimi is a significant step. Czechs have long been fascinated by crime formats, and true crime in particular.

LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

25. 9. 2025 | 2 min read Initial findings from Project Lantern – a project launched a year ago by Channel 4, ITV, and Sky – suggest that TV drives tangible outcomes across multiple media environments.

NOVA TRANSFORMS NOVA GOLD INTO DETECTIVE CHANNEL NOVA KRIMI

24. 9. 2025 | 2 min read The Nova Group will change its Nova Gold station to Nova Krimi in November. The channel will offer a line-up of classic detective series.