WHY PAY ATTENTION TO ANOTHER ATTENTION STUDY?

10. 10. 2025 | 5 min read Because this study proves the link between high attention media and advertising effectiveness, writes Newsworks’ Heather Dansie.

HOW MOVIES INCREASINGLY DRIVE STREAMING REVENUE

10. 10. 2025 | 4 min read A Parrot Analytics study of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent.

NEW BRAND MEASUREMENT LINKS MARKETING AND FINANCIAL METRICS

9. 10. 2025 | 12 min read In the following interview, Mary Kyriakidi of Kantar explains a new approach to brand measurement that delivers daily, AI-assisted data and transforms marketing into a strategic decision-making asset.

THE START OF NAKED ATTRACTION BROUGHT TV ÓČKO AN ABOVE AVERAGE SHARE

9. 10. 2025 | 1 min read On Wednesday evening, Óčko TV launched the domestic edition of the dating reality show Naked Attraction.

NOVA BUYS O2 TV WITH CHANNELS ONEPLAY SPORT AND PREMIER SPORT

9. 10. 2025 | 2 min read The RRTV agrees that TV Nova should acquire a 100% stake in O2 TV. This consolidates the sports channels under PPF.

CONSUMERS PLAN TO SHOP — AND CELEBRATE HOLIDAYS — DESPITE ECONOMIC GLOOM

8. 10. 2025 | 2 min read Even with tariffs, inflation fatigue, and nonstop economic anxiety, Americans are still determined to make this a merry holiday season. ICSC, formerly the International Council of Shopping Centers, forecasts retail sales will climb 3.5% to 4% from October through December, pushing total spending past $1.7 trillion.

BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

8. 10. 2025 | 2 min read Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver.

TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

8. 10. 2025 | 4 min read Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming.

PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

7. 10. 2025 | 2 min read Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes.

HOW DO CZECHS PERCEIVE ADVERTISING? RELEVANCE IS KEY FOR THEM

7. 10. 2025 | 10 min read We see thousands of advertisements every day, but only one tenth of Czechs agree that people like them appear in advertisements. New research from WPP Media shows that relevance is the key to engagement, writes Petr Tomáš.

MARKETERS’ EFFICIENCY AND EFFECTIVENESS DISCONNECT RISKS ‘DEATH SPIRAL’, LES BINET WARNS

7. 10. 2025 | 3 min read Marketers appear to be misdiagnosing their challenge by optimising for efficiency rather than for profitability, according to a new research collaboration by Les Binet and Will Davis, chief data officer at Medialab.

HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND

7. 10. 2025 | 3 min read When Absolut Vodka wanted to understand how consumers were using ChatGPT to search for mixology recommendations, it found that nearly 70% of the answers it gave never mentioned a brand at all – a huge opportunity to own this space, craft brand narratives, and leverage sources like Reddit.

STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET

7. 10. 2025 | 4 min read Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies.

THE UNLIKELY RETAILERS WINNING HALLOWEEN

7. 10. 2025 | 7 min read Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025

6. 10. 2025 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2025.

TV SEPTEMBER WAS WON BY NOVA, THE SHOW OF THE MONTH OCTOPUS

6. 10. 2025 | 3 min read In September, the Nova TV group recorded the highest audience shares in all critical audience groups.

FEWER ONLINE ADS ARE GOOD FOR EVERYONE, SAYS THE GUARDIAN

6. 10. 2025 | 3 min read Publishers can build reader trust and satisfaction for themselves and favourability for brands if they show fewer online ads, according to the Guardian.

ELECTIONS ON ČT, CNN PRIMA NEWS AND TV NOVA REACHED OVER THREE MILLION PEOPLE

5. 10. 2025 | 2 min read Saturday's election telecasts on the three domestic television stations were watched by 3.3 million viewers over the age of 15.