SNOOP DOGG TURNS 53 — AND STILL PROVES AUTHENTICITY IS THE BEST MARKETING

20. 10. 2025 | 12 min read On 20 October, Snoop Dogg celebrated his 53rd birthday — calmly, humorously, and with the effortless detachment that has become his trademark. The rapper who helped define the sound of West Coast gangsta rap in the 1990s has become a living brand and a cultural institution. His voice, style, and irony long ago crossed the boundaries of music, transforming him into a figure who can sell sneakers, food delivery, or an entire philosophy of life with equal ease. For marketers, Snoop Dogg is the perfect example of authenticity in practice. In every campaign, he preserves his own rhythm, language, and humour — he never pretends to be something he is not. And that is precisely why his commercials still feel alive even years later: they are not ads about Snoop, but ads that speak in his voice. Cool Comfort Snoop’s public image has always been tied to a generous dose of unrestrained hedonism. Over time, the rapper became the voice of pleasure, comfort, and laid-back perspective — a persona that has been used in more than one advertising campaign. In these campaigns, Snoop usually appears as the viewer’s guide and as an ambassador for products guaranteed to make life more enjoyable. A textbook example of this stylisation is undoubtedly the Did Somebody Say campaign for the food delivery service Just Eat (known in other countries as Menulog or Grubhub). It is a model example of how high-quality food-delivery marketing should be done.

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

20. 10. 2025 | 3 min read For 2026, the Media Club will increase the prices of advertising in all media it sells on the advertising market.

MARK RITSON AT THE VISION 2025 CONFERENCE: TELEVISION ADVERTISING OUTPERFORMS DIGITAL IN KEY AREAS – EMOTION AND ATTENTION

20. 10. 2025 | 6 min read In an inventive presentation, Mark Ritson channels Steve Jobs, presenting an alternative reality in which television and television advertising are only being invented today. This stylisation has a single aim: to show how dramatically we underestimate a medium that we have long had at our disposal, and to highlight the fundamental advantages that television advertising offers over everything we now label as “modern digital marketing”.

MUSIC DRIVES ADVERTISING PROFITABILITY

20. 10. 2025 | 3 min read A new study by Massive Music and the IPA details the brand and business effects that highly engaging, fitting, and memorable music can have on advertising performance. Why music matters We know intuitively that great music, from jingles to sonic assets, can lodge in our brains in a way that other media doesn’t. But the paradox has been that, for all its power, the use of music has been a kind of alchemy rather than an evidence-based set of ideas that can help make advertising better.

TECH GIANTS ARE GETTING INTO THE STREAMING WARS

18. 10. 2025 | 3 min read While success in streaming has been measured by subscriber numbers, this criterion may change completely in the future, notes Erik Luzsicz.

HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA

18. 10. 2025 | 8 min read Halloween, the beloved season full of ghosts and ghouls, is just around the corner. Who doesn’t know Dracula, for example? Marketers are well aware of the global fame of the legendary vampire, and they’ve been using his iconic image and vampire symbolism to boost sales for decades — and for good reason. His image is instantly recognisable and universally understood. Now, with the release of the new film Dracula: A Love Tale, the vampire theme is back in the spotlight. It brings suspense, exaggeration, and humour to campaigns, and has the power to appeal to audiences of all ages. For advertisers, it’s a great opportunity to stand out and leave a lasting impression on viewers.

TV NOVA TO INCREASE TV ADVERTISING PRICES BY 16 PER CENT IN 2026

17. 10. 2025 | 7 min read The Nova Group will increase television advertising prices by double digits again next year. Considering all price list changes, the total increase is 16%.

BINET AND DAVIS: MARKETERS WATCH ROI, BUT BUDGET SIZE IS MORE IMPORTANT

17. 10. 2025 | 4 min read Larger budgets have eight times more impact on effectiveness than focusing on campaign return on investment (ROI). That's according to new research from the IPA, led by Les Binet and Will Davis.

NEW LEVEL OF REAL-TIME SUBTITLING – CNN PRIMA NEWS HAS INTRODUCED ADVANCED BEEY AI TECHNOLOGY FROM NEWTON TECHNOLOGIES

16. 10. 2025 | 3 min read FTV Prima remains a pioneer in the television market in real-time subtitling. Further improvements to the system already in place at the CNN Prima NEWS news channel were made possible thanks to the cooperation with NEWTON Technologies and its advanced Beey AI service. Since the beginning of October, subtitling has been operating 24 hours a day, making it easier for deaf and hard-of-hearing viewers to access information.

INTERACTIVE ADS ARE BECOMING A CORNERSTONE OF CTV ADVERTISING

16. 10. 2025 | 2 min read Interactivity is becoming a key driver of growth for connected TV (CTV) advertising as the format evolves alongside shifting audience preferences.

STUDY: MANY NEW STREAMING SUBS DROP THE SERVICE AFTER NFL ENDS

15. 10. 2025 | 3 min read A new report from Samsung Ads provides some disturbing data for streaming services that have been spending massive amounts of money on their NFL and sports rights. The Samsung Ads’ Quarterly State of CTV Report found that while the number of new users to three apps that streamed live NFL football games grew by 28% over the 2024 regular season, 65% of those new users had churned out by March 2025, the month after the Super Bowl.

IT WILL CHANGE WITHIN FIVE YEARS, SAY THE HEADS OF NOVÁ AND PRIMA. INCOME FROM STREAMING WILL BE HIGHER THAN FROM TELEVISION.

15. 10. 2025 | 1 min read In Germany, viewers already spend more time streaming than watching television. Czechia expects the same trend.

MARKETING TODAY IS FULL OF DATA, BUT IT IS STILL ABOUT EMOTIONS, IDEAS AND COURAGE

15. 10. 2025 | 21 min read Today, practically anyone can create a campaign. The only difference lies in quality, says Petra Jankovičová, President of the AKA and CEO of Triad Prague.

THE CZECHS SAY THE CLOSEST BRAND IS LIDL. THEN YOUTUBE AND DR. MAX

15. 10. 2025 | 4 min read The brands that Czechs consider close to them have hardly changed compared to last year. Lidl remains the top brand, according to the updated survey by Ipsos.

GOLDEN DRUM: VANIK AND SANTARIUS FROM SAATCHI & SAATCHI TAKE GOLD

15. 10. 2025 | 2 min read This year's winners at the Portorož Advertising Festival in the Young Drummers category were Czech talents Joanna Santarius and Vojtěch Vaník from Saatchi & Saatchi Prague.

ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

14. 10. 2025 | 6 min read Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly.

FORUM MEDIA 25 CONFERENCE IS COMING UP. WHAT WILL THE EFFIE STAGE BRING?

14. 10. 2025 | 3 min read The Effie Stage at this year's Forum Media 2025 international conference will provide an opportunity to look at data on marketing effectiveness and be inspired by the best European and domestic projects. For the second time, the Effie Stage will announce the Effie Czech Republic shortlist and the winners of the Art Directors Club special award.

ONEPLAY PREPARES VIEWERS FOR THE ARRIVAL OF NOVA KRIMI

12. 10. 2025 | 2 min read Nova is rebranding its thematic channel Nova Gold to Nova Krimi from November. Before the launch, it is using its online platform Oneplay to promote and prepare viewers for the launch of the new project.