WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’

25. 7. 2025 Slow fashion is no longer just a manufacturing philosophy – it is becoming a new language of fashion communication. Whereas seasonal trends once dominated advertising, today more and more brands are leaning towards a calmer, more thoughtful narrative. Instead of products, they present stories; instead of sales, they show manufacturing processes. Campaigns feature documentary aesthetics,… Continue reading WHEN FASHION SLOWS DOWN: HOW CAN BRANDS COMMUNICATE SUSTAINABILITY WITHOUT OVERUSING WORDS LIKE ‘ECO’ AND ‘GREEN’

O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED

24. 7. 2025 The O2TV app has ceased to function permanently in recent days, shortly after the official termination of this long-standing television service. Users are now completely dependent on the new Oneplay platform, to which the customer base has been gradually migrated. On LG TVs with the WebOS operating system, the app displays a graphic screen featuring… Continue reading O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED

“STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

24. 7. 2025 It has been exactly three months since the Stream Cinema Community add-on, which plagued not only the official streaming service, ended for unknown reasons. Its “successor” continues to operate. At the end of April this year, exactly one quarter ago, the Czech pirate scene was hit by streamed content unexpected news in the form of… Continue reading “STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

23. 7. 2025 You have a great product, there’s no doubt about that. People who try it come back to you. You have good reviews. But still, no one really knows you. How is that possible, and what can you do about it? This dilemma is faced by many smaller and emerging brands, writes Vojtěch Prokeš. They know… Continue reading WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

22. 7. 2025 Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute. Why the research matters Brands are tools that become assets: they distinguish you from the competitors and communicate to new… Continue reading STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS

20. 7. 2025 Consumer attention matters more than ever. People are bombarded with thousands of ads and messages daily—and most get ignored. In a world of endless distractions, advertisers’ ability to grab and sustain attention is the key to driving real brand impact. Interesting insights in this regard came from the 2025 Uber Advertising Attention study, which focused… Continue reading ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS

SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS

19. 7. 2025 Love and summer are universal themes that everyone can relate to. A first kiss at sunset, a shared drink on the beach, or playful flirting in the pool become a natural part of a brand’s story in advertising spots. Hot days, setting suns, the salty scent of the sea, and the first shy touches—these are… Continue reading SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS

NOVA WILL BROADCAST MOTOGP ON ITS MAIN CHANNEL, TV NEWS WILL BE BROADCAST FROM THE SQUARE

18. 7. 2025 Selected MotoGP races will also be broadcast on TV Nova’s main channel. A special broadcast of Televizní noviny (TV News) will also be prepared directly from the square in Brno. From July 18 to 20, 2025, MotoGP will return to the Masaryk Circuit in Brno. The event will be accompanied by a special broadcast of… Continue reading NOVA WILL BROADCAST MOTOGP ON ITS MAIN CHANNEL, TV NEWS WILL BE BROADCAST FROM THE SQUARE

OVERVIEW: HOW TO WATCH THE FIRST AND SECOND CZECH FOOTBALL LEAGUES

18. 7. 2025 The top football league and the second highest competition are kicking off. Oneplay is the official broadcaster and will show all matches from the top competition as part of its paid packages. Selected second league matches will be shown on ČT sport and Sporty TV.On Friday, July 18, the new season of the Czech top… Continue reading OVERVIEW: HOW TO WATCH THE FIRST AND SECOND CZECH FOOTBALL LEAGUES

PRIMA APPLIES FOR LICENSE FOR SLOVAK VERSION OF PRIMA KRIMI

17. 7. 2025 Following last year’s launch of Prima SK and Prima Cool SK, the Prima group is preparing another thematic channel for Slovak audiences. The Prima Group has applied to the Radio and Television Broadcasting Council (RRTV) for a license to broadcast the thematic channel Prima Krimi SK. As with previous Slovak versions, it is applying for… Continue reading PRIMA APPLIES FOR LICENSE FOR SLOVAK VERSION OF PRIMA KRIMI

HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

17. 7. 2025 When Clash of Clans – a mobile video game made by Supercell that reportedly has up to 150 million monthly users – lost relevance and some love, the marketing team took creative risks to stage a brand comeback, revealing their secrets at the Cannes Lions Festival. “We need to be agile, we need to hop… Continue reading HOW ONE VIDEO GAME TOOK ON CULTURE TO TURN LOSS INTO BRAND LOVE

BY 2027 WE WANT TO SHOOT ALL OUR WORK SUSTAINABLY, SAYS VÁCHA

17. 7. 2025 Sustainability and ESG – topics that have been resonating more and more recently. A few years ago, the Nova Group decided to film selected projects with the international BAFTA albert certification, which aims to minimise the carbon footprint of audiovisual productions. CME, whose portfolio includes TV Nova, has set itself an ambitious goal: to have… Continue reading BY 2027 WE WANT TO SHOOT ALL OUR WORK SUSTAINABLY, SAYS VÁCHA

LABUBU: WHAT DOES THAT MEAN?

17. 7. 2025 Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; Labubus are one such fad that invites our consideration – Kantar trend analysis explores the deeper meanings of the toys’ rise. Why… Continue reading LABUBU: WHAT DOES THAT MEAN?

HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

16. 7. 2025 The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services. The specification was approved at the latest meeting of the HbbTV Steering Group and marks a significant step forward in enabling widespread secure delivery of premium content via HbbTV-based services. The new specification formalises… Continue reading HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

JAKUB FOLAUF IS THE NEW MARKETING DIRECTOR OF THE NOVA GROUP

16. 7. 2025 The current marketing director of the Nova Group, Jakub Strýček, is moving to the parent company CME. He will be replaced by Jakub Folauf, who has been working at Nova since 2021. After more than four years at the helm of marketing for the Nova Group, Jakub Strýček is moving to the newly created position… Continue reading JAKUB FOLAUF IS THE NEW MARKETING DIRECTOR OF THE NOVA GROUP

NOVA ACTION, NOVA GOLD, AND NOVA LADY ARE NOW ON ONEPLAY WITH AUDIO DESCRIPTION

16. 7. 2025 The Oneplay internet service now offers three Nova Group thematic channels enhanced with audio description for a better experience for users with visual impairments. Subtitles can also be turned on or off. When you open the “Sound and subtitles” menu on the selected channel Nova Action, Nova Gold or Nova Lady, a new sound preset… Continue reading NOVA ACTION, NOVA GOLD, AND NOVA LADY ARE NOW ON ONEPLAY WITH AUDIO DESCRIPTION

ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

15. 7. 2025 Viewers will be able to watch Sparta, Plzeň, and Baník matches in the preliminary rounds of European football cups live on Oneplay and Premier Sport channels. In addition to the Chance Liga, MOL Cup and UEFA Champions League, Oneplay will also broadcast domestic matches of Czech clubs in the European Cup preliminary rounds. It has… Continue reading ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST

15. 7. 2025 Czechs often change their streaming service subscriptions and pay less than users in other Central and Eastern European countries, according to a study by WPP Media. According to the latest study by VideoTrack CEE from WPP Media, the streaming market in Central and Eastern Europe is a dynamic environment where global trends mix with local… Continue reading CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST