CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH

6. 8. 2025 The first month of summer vacation saw Czech Television take the lead in television ratings among the broader audience group aged 15 and older. However, commercial broadcasters strengthened their position year-on-year, especially the Nova group. In July, the stations of Czech Television defended their position as the most watched television group with a 29.48% share… Continue reading CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH

NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES

6. 8. 2025 On July 4, around noon, approximately one million households were left without electricity, Prague’s public transport system came to a standstill, and several industrial plants were forced to suspend production. The massive power outage, which affected the capital and several other regions of the Czech Republic, significantly impacted traffic to websites in the News category.… Continue reading NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES

OPTIMISING REACH TO THE WELTHIEST CZECHS AGED 45–64

5. 8. 2025 Part of the WPP Media project called Češi 45+ (Czechs aged 45–64), which aims to focus greater attention on the richest Czech age group, naturally includes the topic of the media behaviour of these Czechs. Given the thematic focus of this page, today we will primarily concentrate on the role of television. Just a note… Continue reading OPTIMISING REACH TO THE WELTHIEST CZECHS AGED 45–64

ONEPLAY REMOVES CANAL+ ACTION, ADDS RETRO MUSIC TV

5. 8. 2025 Oneplay has made a change to its TV channel lineup, removing Canal+ Action and adding Retro Music TV. At the same time, Slovak news channel TA3 has been switched to high definition. The removal of Canal+ Action follows the addition of the entire Canal+ Sport portfolio, which offers the English Premier League and WTA tennis.… Continue reading ONEPLAY REMOVES CANAL+ ACTION, ADDS RETRO MUSIC TV

SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY

4. 8. 2025 Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.

WARC CONSUMER TRENDS 2025: FIVE SHIFTS SHAPING CONSUMER SPENDING

4. 8. 2025 A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, according to WARC’s 2025 Consumer Trends Report. What the trends tell us In uncertain times we crave control. Economic uncertainty continues to cast gloom over consumer sentiment, but a… Continue reading WARC CONSUMER TRENDS 2025: FIVE SHIFTS SHAPING CONSUMER SPENDING

STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 A new report from the National Advertising Division reveals the trust gap. Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National Programs. NAD’s report is based on a survey of 3,700 consumers aged 18 to 65 conducted with The Benchmark Company. NAD commissioned the… Continue reading STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

CNN PRIMA NEWS TO LAUNCH MAIN PHASE OF PRE-ELECTION BROADCASTING IN SEPTEMBER

4. 8. 2025 CNN Prima News is preparing extensive pre-election broadcasting. It will offer debates, specials, and space for lesser-known candidates. The news station CNN Prima News will launch its most comprehensive coverage of the parliamentary elections to date in mid-August. Every week, it will offer at least two pre-election debates, thematic specials, and proven formats. The culmination… Continue reading CNN PRIMA NEWS TO LAUNCH MAIN PHASE OF PRE-ELECTION BROADCASTING IN SEPTEMBER

REACH, BRANDING AND TRUST: THE REASON WHY MORE AND MORE BRANDS THAT ORIGINALLY PREFERRED SOCIAL NETWORKS ARE ADVERTISING ON TV

3. 8. 2025 More and more brands that have been primarily in the digital world are now advertising on TV. In doing so, they are not only reaching new target groups, but also investing in brand building, which is a real driver of growth. These include Kapten & Son, Duolingo and Snocks. You can’t do it without TV… Continue reading REACH, BRANDING AND TRUST: THE REASON WHY MORE AND MORE BRANDS THAT ORIGINALLY PREFERRED SOCIAL NETWORKS ARE ADVERTISING ON TV

PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

2. 8. 2025 As parents prepare their kids for the new school year, they’re tightening budgets, reusing last year’s supplies, and looking for ways to efficiently check off their lists. “It’s a really expensive time of year, and people consistently underestimate the amount it costs,” said Gillian MacPherson, vice president of product and customer insights at Epsilon. “Back-to-school… Continue reading PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

2. 8. 2025 Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout. Today, the internet is full of generic content. Mass marketing communication, where one message tries to reach everyone, is gradually losing its effectiveness. Yet companies continue to spend millions… Continue reading MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES

1. 8. 2025 Instead of launching new stations, the Prima group wants to focus on repositioning and rebranding its existing ones. The changes are intended to better target specific viewer and advertising groups. The Prima group is considering changes to its portfolio of television channels, and the launch of the planned separate channels Prima Port and Prima Case… Continue reading PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES

SUMMER-FLAVOURED TV ADS: FASHION BRAND SPOTS ARE ALL ABOUT FLOWING SKIRTS AND ROMANCE

31. 7. 2025 Fashion brands use the summer season to present themselves to customers in an emotive light. Their summer campaigns often depict an ideal world where every outfit fits naturally into a perfect holiday day filled with the scent of sun and sea. Television adverts are usually visually impressive, often accompanied by catchy music and dynamic editing… Continue reading SUMMER-FLAVOURED TV ADS: FASHION BRAND SPOTS ARE ALL ABOUT FLOWING SKIRTS AND ROMANCE

SUPERMAN CAN BOOST A BRAND’S SUPERPOWERS. ALL IT TAKES IS TV ADVERTISING

31. 7. 2025 A new adaptation of Superman has hit theatres. Naturally, its premiere is accompanied by a wave of advertising campaigns. The iconic comic book hero offers a strong emotional impact and a universally understood symbol of good, which allows advertisers to increase brand visibility and associate their products with positive values. The history of Superman began… Continue reading SUPERMAN CAN BOOST A BRAND’S SUPERPOWERS. ALL IT TAKES IS TV ADVERTISING

STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

31. 7. 2025 People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with perceived scarcity can be effective in motivating people to buy. The study – conducted in China and published by Elsevier – makes… Continue reading STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!

31. 7. 2025 Prima will include new series Polabí and Mladá krev in its fall programming. After nine years, Pohlreich’s show Ano, šéfe! will return, and the second season of Zrádci will be offered. Most of the main programs will start on Prima in the last week of August. The fall program schedule for the main channel of… Continue reading PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!

TV NOVA’S PROFIT REMAINED ABOVE ONE BILLION LAST YEAR, REVENUES EXCEEDED NINE BILLION

31. 7. 2025 The Nova Group improved its financial results again last year. Both revenues and profits grew, according to the annual report. The TV Nova Group recorded growth in its financial results in 2024. Revenues from ordinary activities reached CZK 9.1 billion, representing a year-on-year increase of 16%. Net profit increased to CZK 1.19 billion, and operating… Continue reading TV NOVA’S PROFIT REMAINED ABOVE ONE BILLION LAST YEAR, REVENUES EXCEEDED NINE BILLION

TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION

31. 7. 2025 The internet news and lifestyle channel TN Live will begin broadcasting from a new studio on August 1. This is the latest development after the channel expanded its broadcasts to 24 hours a day in April this year. TN Live, an online news and lifestyle channel, will begin broadcasting from a new studio on August… Continue reading TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION