END OF FREE BROADCASTING? EUROPE DISCUSSES THE FUTURE, THE CZECH REPUBLIC IS CAUTIOUS

19. 2. 2026 | 6 min read The debate on the future of terrestrial television and analogue radio is shifting towards regulatory decisions. While France is predicting the end of terrestrial broadcasting within ten years and Slovakia has already abandoned free-to-air commercial stations, Britain is retaining FM until at least 2032. Czechia is currently focusing on stability and gradual evolution.

SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

18. 2. 2026 | 5 min read Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media.

ADFORUM: THE MOST APPRECIATED CAMPAIGN OF THE YEAR IS “PRICE PACKS” BY PENNY

18. 2. 2026 | 2 min read According to a report by AdForum, the most creative awards last year went to German retailer Penny's "Price Packs" campaign.

VAB STUDY: SOCIAL MEDIA HAS NO CHANCE OF HELPING SMALL BRANDS BREAK THROUGH WITHOUT ADVERTISING ON STREAMING TV

17. 2. 2026 | 5 min read Today’s VAB webinar showed that while social media is popular among advertisers, it is far from a silver bullet. It’s true that it is easy to buy, easy to measure, and allows for quick testing. But there is one major problem: new research shows that its effect on new brands is limited and absolutely insufficient for breakthrough success. However, when streaming TV is added as an additional channel alongside social media, brands achieve significantly greater attention, better recall, and higher purchase intent.

HOW LUNAR NEW YEAR BECAME A MARKETING MOMENT

17. 2. 2026 | 5 min read The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.

THE CHINESE NEW YEAR IS UPON US. DIOR WELCOMES IT WITH A COLLECTION AND A SHORT FILM IN BAROQUE STYLE

17. 2. 2026 | 3 min read Tuesday, 17 February marked the beginning of the Chinese Year of the Horse. Dior welcomes it with a new collection, accompanied by a new short film. The film was directed by Nina Gantz and Renée Zhan from the London-based production studio Blinkink.

SPRING TV IS COMING: BULDOK Z PODĚBRAD AGAINST ASIA EXPRESS, ALSO FEATURING PEOPLE AND HORSES

17. 2. 2026 | 3 min read While Czech Television launched most of its new programmes in January, Nova and Prima are only now entering the key part of the season. The most interesting battle is expected on weekends, when premiere formats will face off, led by the travel reality show Asia Express and the new series Buldok z Poděbrad.

TV ADVERTISING WITH A TASTE OF ITALY: BRANDS LIKE FERRERO, APEROL, FIAT AND GUCCI CONQUERED THE WORLD

16. 2. 2026 | 7 min read It’s gloomy outside, and even in Italy, where the XXV Winter Olympic Games are underway, the weather isn’t looking much better. Still, Italy has its unmistakable, unique atmosphere, one that resonates emotionally and can be conveyed from the screen into our homes through TV ads that feel warm, gently slow down time, and celebrate not just the product but the lifestyle around it. But what about Italians? What is the history of Italian advertising, what makes it distinctive, and which Italian brands have conquered the world through TV ads?

SPEED SKATING CURRENTLY LEADS THE RATINGS FOR THE WINTER OLYMPICS ON ČT SPORT

16. 2. 2026 | 1 min read The first week of Olympic broadcasts on ČT sport has so far been dominated by speed skating, with ice hockey in third place.

ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES

13. 2. 2026 | 3 min read This year's 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries.

ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL

13. 2. 2026 | 3 min read American technology company Squarespace, which focuses on website creation, brought together Oscar-winning actress Emma Stone and acclaimed director Yorgos Lanthimos in its latest advert for Sunday's Super Bowl. The result is a cinematic spot full of frustration.

LOVE, DATA AND PAPRIKA SAUCE: WHAT WILL CZECH VALENTINE’S DAY LOOK LIKE IN 2026?

13. 2. 2026 | 3 min read How are Valentine's Day preparations really going in Czechia? Google search data from February this year painted a picture of what Czechs really want for the holiday of love. AI assistants are helping more and more people with last-minute planning of the evening, menu and ideas.

VALENTINE’S DAY SPENDING SURGES AS CONSUMERS REDEFINE HOW TO CELEBRATE IT

12. 2. 2026 | 5 min read Economic turbulence and global uncertainty haven't stopped Valentine's Day spending from reaching new heights as it takes on unique cultural significance.

PODCAST FIRST LEAGUE: TOMÁŠ HRUŠKA – TV NOVA CREATIVE PRODUCER

12. 2. 2026 | 3 min read As a creative producer at TV Nova, he has two much-talked-about drama series to his credit – Metoda Markovič: Hojer and Metoda Markovič: Straka. For the largest commercial television station, this was a relatively risky bet on a young creative and production team with an original vision a few years ago. The gamble paid off, and Nova now has high-quality, award-winning works that are popular with viewers and have won film awards. Creative producer Tomáš Hruška was a guest on the První liga podcast.

FROM DOORDASH TO CLASH OF CLANS, THESE ARE THE VALENTINE’S DAY CAMPAIGNS WE’RE LOVING

12. 2. 2026 | 5 min read From playful product truths to bromance-fueled gaming and culture-led stunts, this year’s Valentine’s Day campaigns show brands moving beyond traditional romance to celebrate connection in all its forms.

WINTER OLYMPICS 2026 AD TRACKER: SEE THE BIGGEST COMMERCIALS FROM MILANO CORTINA

12. 2. 2026 | 7 min read The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials.

PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES

11. 2. 2026 | 3 min read The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020.

IN THE CZECH REPUBLIC, ROUGHLY ONE IN SEVEN ADVERTISEMENTS ON SOCIAL MEDIA IS FRAUDULENT

11. 2. 2026 | 4 min read Fraudulent advertisements generate billions in revenue for social networks in Europe, according to a study by Juniper Research. The prediction for 2030 is even more pessimistic, forecasting that the average user will encounter fraudulent advertisements about a third more often than today.