HOMEPAGE - The Association of Commercial Television

FOREIGN NEWS LONG READ NEWS
AMID STREAMING BOOM, SOME COMPANIES LOVE LINEAR TV

FOREIGN NEWS NEWS OPINION
A BRIGHT FUTURE AWAITS TV ADVERTISERS THAT PUT CONSUMERS FIRST

FOREIGN NEWS LONG READ NEWS RESEARCH
WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISING

FOREIGN NEWS NEWS OPINION
HOW TO RESOLVE THE ATTENTION PARADOX

HOME NEWS SHORT READ
MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA

HOME NEWS SHORT READ
CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS

Other articles

EVENTS

23/5
THE MEDIA INSIGHT ENGAGEMENT CONFERENCE

23/5
VAB CONVERGENT TV WEEK

24/5
THE STATE OF THE ATTENTION ECONOMY

24/5
SCREENFORCE DAY 2022

24/5
CAMPAIGN MEDIA 360

7

miliónů diváků
sleduje TV
každý den

95

diváků
zasáhne TV
každý měsíc

4

průměrně stráví
divák před TV
obrazovkou

92

domácností
má doma
televizi

HOME

HOME NEWS SHORT READ
MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA

HOME NEWS SHORT READ
CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS

HOME NEWS SHORT READ
MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP

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INTERVIEWS

HOME INTERVIEW NEWS
EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH

HOME INTERVIEW LONG READ NEWS
M. SINGER (not only) ABOUT SUCCESS OF CNN PRIMA NEWS

HOME INTERVIEW LONG READ NEWS
VOYO HAS ALREADY OVERTAKEN HBO

FOREIGN NEWS INTERVIEW LONG READ NEWS RECOMMENDED
TOMORROW’S TV, CREATED TODAY

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RESEARCH

FOREIGN NEWS LONG READ NEWS RESEARCH
WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISING

HOME NEWS RESEARCH
RESEARCH: CZECHS CONSIDER MEDIA INDEPENDENCE IMPORTANT

HOME NEWS RESEARCH SHORT READ
CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES

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TRENDS

FOREIGN NEWS NEWS TRENDS
NEW FAMILY VIEWING DYNAMICS GIVE RISE TO A MODERN-DAY HEIRLOOM

RESEARCH SHORT READ TRENDS
TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT

FOREIGN NEWS NEWS TRENDS
EUROPE’S TV BUSINESS MODEL GETS SHAKEN UP BY STREAMERS

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INSPIRATION

INSPIRATION NEWS OPINION
HOW STRATEGISTS SHOULD DEPLOY EMOTIONAL INTELLIGENCE

FOREIGN NEWS INSPIRATION NEWS
IN DEFENCE OF BRAND STORYTELLING

INSPIRATION LONG READ NEWS
WHAT IS TV AND DOES THAT MATTER?

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MAGAZINE

LONG READ MAGAZINE NEWS RECOMMENDED
TELEVIZNÍ REKLAMA V DIGITÁLNÍM VĚKU SE NOVÝM VLIVŮM NEBRÁNÍ

LONG READ MAGAZINE NEWS
ADVERTISING FORMATS THAT CREATIVELY FILL IN A FORGOTTEN SEASON

LONG READ MAGAZINE NEWS RECOMMENDED
CHRISTMAS ADS THAT HAVE CHANGED THE VIEW OF THE HOLIDAYS OF GENEROSITY AND MUTUALITY

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VIDEO

NENECHTE SI UJÍT

9. – 10. listopadu 2022 AKTV hostí jubilejní 10. ročník Sympozia a cen HbbTV.

Registrace pro sponzory za zvýhodněnou cenu jsou otevřené do 31. května. Více informací zde.