THE “MAPPING THE MOODS” STUDY REVEALS THE RELEVANCE OF CONTEXT IN MEDIA VIEWINGTechnological developments in the world of media affect viewing. A new study commissioned by Screenforce provides evidence of new patterns of video consumption among the expanded population.Continue reading
PEOPLE METERS CELEBRATE A QUARTER OF A CENTURY IN THE CZECH REPUBLIC. This year marks 25 years since the launch of the first project of electronic tv audience measurement in the Czech republic. How has the practice in this area changed over more than two decades? And how could the near future look like considering it will undoutedly be affected primarily by the phenomenon of cross-platform measurement?Continue reading
WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAYEven the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day.Continue reading
HBBTV: THE WORLD BEHIND THE RED BUTTONHbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today.Continue reading
HBBTV SYMPOSIUM AND AWARDS 2022: CALL FOR SPEAKERSThe HbbTV Association, which co-hosts the in-person event Symposium HbbTV with the Czech Association of Commercial Television (AKTV), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.Continue reading
WHY ADVERTISING WILL NEVER DIEThe ‘advertising is dead’ myth is especially bizarre because advertising has never been more alive. We have never had a wider, more varied array of options and opportunities available in advertising.Continue reading
7
nearly seven
milion viewers
watch TV every day
95
monthly TV reach is
ninety-five percent
of the TV population
4
screen time
is almost
four hours per day
91
ninety-one percent
of households
have a TV
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The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. The event will be co-hosted with the Czech Association of Commercial Television (AKTV).
Details on the sponsoring packages can be found in the Call for Sponsors. If you would like to speak at the HbbTV Symposium 2022, you are welcome to send an outline of your proposed presentation through this online form by July 15, 2022.
