HBBTV: THE WORLD BEHIND THE RED BUTTONHbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today.Continue reading
HBBTV SYMPOSIUM AND AWARDS 2022: CALL FOR SPEAKERSThe HbbTV Association, which co-hosts the in-person event Symposium HbbTV with the Czech Association of Commercial Television (AKTV), is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.Continue reading
WHY ADVERTISING WILL NEVER DIEThe ‘advertising is dead’ myth is especially bizarre because advertising has never been more alive. We have never had a wider, more varied array of options and opportunities available in advertising.Continue reading
CREATIVITY IN TV ADS: THE RECIPE FOR SUCCESS AND IMMORTALITYCreative advertising campaigns are simply the most reliable tool available to marketers, which is why it’s a shame that today’s examples are outnumbered by those that don’t have much originality. Does this mean that creativity is dead? Not in the slightest - in fact, it’s quite the opposite.Continue reading
WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISINGTraditional advertising is alive, heading for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter.Continue reading
ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTERMost media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.Continue reading
7
nearly seven
milion viewers
watch TV every day
95
monthly TV reach is
ninety-five percent
of the TV population
4
screen time
is almost
four hours per day
91
ninety-one percent
of households
have a TV
INTERVIEWS
VIDEO
DON'T MISS OUT
The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. The event will be co-hosted with the Czech Association of Commercial Television (AKTV).
Details on the sponsoring packages can be found in the Call for Sponsors. If you would like to speak at the HbbTV Symposium 2022, you are welcome to send an outline of your proposed presentation through this online form by July 15, 2022.