WHY ADVERTISING ON TV IS STILL THE BEST WAY TO BUILD A BRANDTV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, TV spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful?Continue reading
WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISINGTraditional advertising is alive, heading for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter.Continue reading
BACK 2 SCHOOL! HOW DOES THE NEW SCHOOL YEAR START IN THE WORLD OF (NOT ONLY) TV ADVERTISING?For some brands, the Back 2 school season is one of the most exposed times of the year. What do the successful television commercials that have helped shape the phenomenon tell us about Back 2 school marketing?Continue reading
THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREENRecent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the...Continue reading
THE “MAPPING THE MOODS” STUDY REVEALS THE RELEVANCE OF CONTEXT IN MEDIA VIEWINGTechnological developments in the world of media affect viewing. A new study commissioned by Screenforce provides evidence of new patterns of video consumption among the expanded population.Continue reading
PEOPLE METERS CELEBRATE A QUARTER OF A CENTURY IN THE CZECH REPUBLIC. This year marks 25 years since the launch of the first project of electronic tv audience measurement in the Czech republic. How has the practice in this area changed over more than two decades? And how could the near future look like considering it will undoutedly be affected primarily by the phenomenon of cross-platform measurement?Continue reading
EVENTS
| 29/9 | BIG TV CONFERENCE |
| 3/10 | ADWEEK WEBINAR: ENGAGE CTV VIEWERS WITH KILLER CREATIVE: UNDERSTAND AUDIENCES TO OPTIMIZE PERFORMANCE |
| 6/10 | MARKETING´S WEEK FESTIVAL OF MARKETING |
| 6/10 | THE ERA OF UNCERTAINTY: THE MACRO-ECONOMIC OUTLOOK, WHAT'S COMING NEXT?, AN EBIQUITY WEBINAR WITH IAN WHITTAKER |
| 11/10 | CTV’S NEXT EVOLUTION: WHY 2023 IS THE BIGGEST YEAR YET FOR BRANDS TUESDAY, OCT. 11, 2022 AT 1:00 P.M. EDT |
7
nearly seven
milion viewers
watch TV every day
95
monthly TV reach is
ninety-five percent
of the TV population
4
screen time
is almost
four hours per day
91
ninety-one percent
of households
have a TV
INTERVIEWS
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DON'T MISS OUT
The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. The event will be co-hosted with the Czech Association of Commercial Television (AKTV).
Details on the sponsoring packages can be found in the Call for Sponsors. If you would like to speak at the HbbTV Symposium 2022, you are welcome to send an outline of your proposed presentation through this online form by July 15, 2022.
