40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM

3. 8. 2022 | 2 min read 40 % of Czechs aged 15 to 69 use at least one paid service to watch TV shows, series and movies. They have access to multiple services but do not always pay for all the platforms they use, for example because they use shared access from their friends. The data comes from the Altmedia Index research for the first half of this year.

THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS

2. 8. 2022 | 3 min read After acquiring film studios or buying up sports rights, players in the VOD and TV market are rushing to animation studios, writes Erika Luzsicza.

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

1. 8. 2022 | 12 min read Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.

VOYO WILL HAVE ONE MILLION SUBSCRIBERS WITHIN FIVE YEARS, BELIEVES TV NOVA’S CEO VLČEK

25. 7. 2022 | 3 min read PPF-led TV Nova, the most powerful TV station in the Czech Republic, has vigorously switched to paid services, pumping hundreds of millions into Voyo. According to Nova’s CEO, Jan Vlček, income from advertising will be key in future.

DEMYSTIFYING CTV IN THE UK

5. 7. 2022 | 7 min read Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack.

VOYO NOT PLANNING TO JOIN A PRICE WAR OR INTRODUCE ADS

3. 6. 2022 | 5 min read Paid video service Voyo will not participate in a price war with foreign VOD services, neither does it plan to introduce ads. It was announced at the Digimedia conference.

NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

1. 6. 2022 | 3 min read The number of SVOD users in the Czech Republic is growing. The top three services on the local market are Netflix, HBO Max and Voyo.

AMID STREAMING BOOM, SOME COMPANIES LOVE LINEAR TV

18. 5. 2022 | 7 min read Betting that they can’t compete with Netflix and hoping a diversified approach is more lucrative, A+E, Fox Corp. and AMC Networks are leaning into the cable bundle (and ad-supported streaming).

PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR

4. 5. 2022 | 10 min read The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases.

VOYO WANTS TO BE PART OF THE BIG THREE. WE ARE ALREADY NUMBER TWO IN THE MARKET, SAYS DANIEL GRUNT

27. 4. 2022 | 17 min read Nova TV has already succeeded in beating HBO Max in the number of subscribers to its video service Voyo. It is the second strongest streaming service in the Czech Republic and Slovakia.

EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH

26. 4. 2022 | 6 min read eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.

VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT

20. 4. 2022 | 19 min read Nova TV’s Voyo video service experienced an exceptionally successful year. At the beginning of 2021, it announced an ambitious plan to attract a million customers within five years. At that time, Nova only had about 60 thousand customers in the Czech Republic and Slovakia. It surpassed its annual goal in the autumn and now the number of users exceeds 350 thousand. By the way, it is more than the global player HBO Max has in the Czech Republic.

TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT

18. 4. 2022 | 2 min read An overview of video-on-demand content consumption by device.

TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW

13. 4. 2022 | 2 min read Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years.

OLDER, WEALTHIER VIEWERS VALUE TV NEWS AND SPORTS MORE, LRG SAYS

6. 4. 2022 | 2 min read Live programming will continue to keep pay-TV relevant, researcher says. Despite the increase in cordcutting, drawing viewers away from pay-TV, interest in live news and sports—a staple of traditional linear TV—remains high among older, wealthier viewers, according to a recent study from Leichtman Research Group.

GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV

4. 4. 2022 | 3 min read Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH).

INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS

23. 3. 2022 | 2 min read The Czech Statistical Office report declares, that the video viewing on internet is increasing in the Czech Republic. About 1.4 million people over the age of 16 watch videos on paid sites.

THE TV SET IS THE COMPETITIVE ARENA FOR HIGH QUALITY AV CONTENT

21. 3. 2022 | 1 min read TV set viewing continues to dominate the majority of people’s video consumption.