HOW WILL TELEVISION BROADCASTERS RESPOND TO THE BLOCK ON REWINDING TV NOVA ADVERTISEMENTS?

13. 11. 2026 | 7 min read From 18 November, broadcasters will restrict the ability to skip adverts when catching up on programmes from the Nova Group. Whilst Oneplay will allow adverts to be skipped after three minutes, some broadcasters, such as Telly or SledováníTV, will require viewers to watch the entire block.

NOVA AT CHRISTMAS: TŘI BRATŘI FAIRY TALE AND PREMIERES OF ZLATOVLÁSKA AND PRINCEZNA STOKRÁT JINAK

11. 11. 2026 | 5 min read TV Nova will kick off the Christmas season in prime time with the premieres of the fairy-tale films Zlatovláska and Princezna stokrát jinak. Tři bratři will be the main Christmas Eve feature, followed by Láska nebeská.

TV NOVA HAS REVEALED HOW IT WILL DISPLAY ADVERTISEMENTS ON ONEPLAY

10. 11. 2026 | 4 min read Oneplay will expand the possibilities for television and online advertising. From November, Nova will introduce changes to the display of adverts during catch-up viewing and, next year, will add a new pricing plan featuring adverts embedded directly within streamed content. Details and a breakdown of advertising formats by subscription plan were presented at the Forum Media 26 conference, alongside the Onereach advertising product.

NOVA: EACH EPISODE OF ODDÍL B HAS ATTRACTED MORE THAN 700,000 VIEWERS ON ONEPLAY

6. 11. 2026 | 3 min read According to TV Nova's internal data, every episode of the series Oddíl B released so far has been watched by more than 700,000 viewers on Oneplay. The first episode has already passed the one-million mark. Oddíl B has been available on Oneplay since October and is shown exclusively on the platform.

NOVA HAS SECURED ITS ONLINE DISTRIBUTION THROUGH TO 2040

5. 11. 2026 | 2 min read The Council for Radio and Television Broadcasting has extended TV Nova’s licences for the online broadcasting of four channels. The main Nova channel and the stations Nova Action, Nova Cinema and Nova Fun will hold these licences until 21 June 2042.

NOVA TO LINK TV AND ONEPLAY ADVERTISING, AIMING TO IMPROVE REACH MEASUREMENT AND STREAMING MONETISATION

27. 10. 2026 | 13 min read Nova Group is preparing new advertising products that will link linear television with video advertising on Oneplay and make it possible to measure campaigns’ incremental reach. From November, it will also restrict ad skipping in catch-up viewing, a move expected to generate around 5% more gross rating points (GRPs). It plans to launch a new ad-supported tier on Oneplay in the first quarter of 2027.

TELEVISION ADVERTISING ON TV NOVA WILL INCREASE BY 12 PER CENT IN 2027

23. 10. 2026 | 3 min read The price of television advertising on the Nova Group’s channels will rise by a total of 12 per cent in 2027. On the group’s pay-TV channels, prices will rise by between 5 and 10 per cent. From November, Nova will also restrict the ability to skip adverts during catch-up viewing on IPTV operators’ services and is preparing new advertising products linking linear broadcasting with the Oneplay platform.

NOVA IS LINKING THE TV SERIES KUTNOHORSKÁ KAUZA WITH AN AWARENESS CAMPAIGN AGAINST MANIPULATION

16. 10. 2026 | 3 min read Nova is linking its forthcoming series Kutnohorská kauza with public awareness campaigns on psychological manipulation. It has entered into a partnership with the non-profit initiative Nesekni se, which focuses on prevention and support for families at risk from the influence of self-proclaimed healers and other manipulators.

FROM 16 NOVEMBER, NOVA WILL BAN THE SKIPPING OF ADVERTS WHEN PROGRAMMES ARE WATCHED ON CATCH-UP

7. 10. 2026 | 4 min read Following in the footsteps of the Prima Group, which banned the skipping of ad breaks during catch-up viewing on IPTV back in June 2022, the Nova Group is now set to adopt this practice as well. The restriction will apply exclusively to IPTV and catch-up viewing.

DOCENT WAS SEPTEMBER’S MOST-WATCHED PROGRAMME. CZECH TELEVISION RETAINS LEAD, NOVA DOMINATES PRIME TIME

5. 10. 2026 | 2 min read The most-watched programme this September was the drama series Docent. Czech Television narrowly retained its position as the leading television group among viewers aged 15 and over. Nova Group maintained its lead among younger audiences and in prime time.

NHL MATCH SCHEDULE ON NOVA AND PRIMA CHANNELS. WHAT CAN YOU WATCH FOR FREE?

1. 10. 2026 | 4 min read From the start of the new season, two Czech television groups – Nova and Prima – will be broadcasting NHL matches. These can be watched free of charge on Prima Sport and, on selected dates, on Nova Action. Here is an overview of the matches on each channel and their broadcast times.

NEITHER ČT, NOVA NOR PRIMA WILL BROADCAST PROJECTED RESULTS AFTER THE POLLING STATIONS HAVE CLOSED

1. 10. 2026 | 4 min read On Saturday 10 October, once polling stations in the Czech Republic have closed, the media will not publish estimates of the election results – so-called exit polls – which are based on surveys of voters after they have cast their votes.

TV NOVA IS FOCUSING ON THE MENTAL HEALTH OF PARENTS AND CHILDREN IN ITS ‘LET’S TALK TOGETHER’ CAMPAIGN

30. 9. 2026 | 2 min read Nova TV has launched a new awareness campaign, ‘Let’s Talk Together’, which highlights the importance of parents’ mental health in supporting their children’s psychological wellbeing. The project includes TV adverts, a podcast featuring Kristina Kloubková and Jan Vojtek, and a website with practical resources and contact details for specialist support.

DAVID MRZENA TO LEAD THE MEDIA STRATEGY FOR THE NOVA AND ONEPLAY BRANDS

30. 9. 2026 | 2 min read David Mrzena holds the position of Head of Media Strategy at the Nova Group. He is responsible for the media strategy of the TV Nova and Oneplay brands, as well as media planning, buying and campaign evaluation. He joined Nova in April from Publicis Groupe.

NOVA AND PRIMA TO SHARE NHL BROADCASTING RIGHTS; ONEPLAY PROMISES MORE MATCHES FEATURING CZECH PLAYERS

29. 9. 2026 | 4 min read From the new season, Nova and Prima will share the broadcasting rights to the NHL. The matches will be shown on Oneplay, Nova Sport, Nova Action, prima+ and Prima Sport. Thanks to a new sub-licence agreement, Nova will have greater flexibility in selecting which matches to broadcast, enabling it to feature games involving Czech and Slovak players more frequently.

NEW TV PREMIERES COMING IN OCTOBER, INCLUDING GERTA SCHNIRCH, HEC AND PŘÍPADY MIMOŘÁDNÉ MARTY

25. 9. 2026 | 3 min read The autumn television schedules will expand in October with a further selection of new programmes and series. The new additions are primarily heading to weekend slots, bringing new series, miniseries and documentaries, as well as premiere episodes of established titles.

RADIOHOUSE TO ALLOCATE ANOTHER 100 MILLION TO SUPPORT REGIONAL BUSINESSES

15. 9. 2026 | 2 min read Radiohouse is relaunching the RH 300 Cross programme, setting aside advertising space worth 100 million crowns for regional businesses.

FUTURE DEVELOPMENTS WILL DETERMINE WHETHER—AND FOR HOW LONG—NOVA REMAINS ON TERRESTRIAL TV

7. 9. 2026 | 8 min read Nova Media Group closely monitors technological developments and the market shares of individual television platforms. It reviews the situation every six months. In an interview with MediaGuru.cz, TV Nova CEO Daniel Grunt also discusses the current position of the Oneplay service and its near-term development.