COMCAST: MULTISCREEN H1 CAMPAIGNS DRIVE ATTENTION, REACH

7. 10. 2026 | 2 min read Big multiscreen advertising still scores a lot of power, impact and "attention" for brands, according to new industry research compiled from the first half of 2026.

FROM 16 NOVEMBER, NOVA WILL BAN THE SKIPPING OF ADVERTS WHEN PROGRAMMES ARE WATCHED ON CATCH-UP

7. 10. 2026 | 4 min read Following in the footsteps of the Prima Group, which banned the skipping of ad breaks during catch-up viewing on IPTV back in June 2022, the Nova Group is now set to adopt this practice as well. The restriction will apply exclusively to IPTV and catch-up viewing.

THE ‘LOVE IS ON THE AIR’ PODCAST IS COMING TO TELEVISION AND WILL JOIN FORCES WITH ‘NAKED ATTRACTION’

30. 9. 2026 | 2 min read The Czech-Slovak podcast *Love Is On The Air* is making the leap from audio and video platforms to television screens. From 15 October, TV Óčko will broadcast its new programme *Naked On The Air*, which will air every Thursday ahead of the second series of the dating show *Naked Attraction*.

TELEVISION KNOWS HOW TO CAPTURE ATTENTION: THROUGH THE BIG SCREEN, EMOTION AND SHARED EXPERIENCES

15. 9. 2026 | 11 min read Showing an advertisement today is no problem. Getting people to actually pay attention to it is the real challenge. The number of impressions or the reach of a campaign alone does not tell us whether someone genuinely watched the advertising message, engaged with it or remembered it. And according to the TV is engaging project, this is precisely one of television’s key advantages. Its strength lies not only in how many people it can reach, but also in the quality of that contact.

IS TV ADVERTISING LOSING ITS EFFECTIVENESS?

15. 9. 2026 | 11 min read Building mental availability is one of linear television’s key strengths. Media experts broadly agree on that. When consumers are faced with a purchasing decision, ideally they recall the brands that have lodged in their memory and choose one of them. But how does television perform at the bottom of the marketing funnel? Who visits a brand’s website while a TV commercial is still on air – and who goes on to make a purchase straight away? Researchers at Seven.One Media have explored these questions and presented new data on both the short- and long-term effects of the medium.

OMDIA: 75% OF U.S. TV VIEWERS USE SMARTPHONE WHILE WATCHING TV

14. 9. 2026 | 2 min read Nearly three in four U.S. TV viewers regularly use their smartphones for other media while watching television, highlighting growing competition for audience attention between TV and mobile video, according to new Omdia consumer research.

IF IT LOOKS LIKE A DUCK: WHY YOUTUBE SHOULD NEVER BE PLANNED AND BOUGHT AS TV

8. 9. 2026 | 6 min read Paul Evans analyses the gap between YouTube’s claim and conduct.

MEDIA AND BRANDS ARE COMPETING FOR ATTENTION. CIF WILL SHOW HOW AUDIENCES AND THE ROLE OF AI ARE CHANGING

8. 9. 2026 | 6 min read How are content distribution, brand management and the functioning of the media and advertising changing? The Czech Internet Forum will offer new approaches, data, case studies and insights from industry professionals.

ZENIT ENTERS THE TELEVISION MARKET; CAMPAIGN FOCUSES ON LAUNDRY PERFUMES

1. 9. 2026 | 1 min read Zenit, a Čáslav-based manufacturer of toiletries and cosmetics, is launching a television advertising campaign. From 1 September, it will launch the campaign ‘A Sea of Scents in Your Wardrobe’, which will showcase its laundry fragrances.

NEW GLOBAL TV GROUP OVERVIEW HIGHLIGHTS THE POWER OF TV ADVERTISING

31. 8. 2026 | 2 min read The Global TV Group has released its new 2026 deck, The Power of TV Advertising 2026, bringing together international research on reach, business outcomes, attention, trust and innovation. Among other findings, the data reveal significant differences in the amount of actual attention advertising receives on television, YouTube and social media.

PRIMA INCREASED ITS NET PROFIT TO MORE THAN HALF A BILLION LAST YEAR, BUT REVENUE REMAINED LARGELY UNCHANGED

25. 8. 2026 | 3 min read In 2025, the Prima Group maintained stable operating performance despite a decline in television advertising revenue. The growth in net profit was driven primarily by a significant improvement in financial performance and growing digital activities, led by prima+.

TELEVISION AUDIENCE MEASUREMENT IS PASSING INTO CZECH HANDS, WITH ATO AND ADMOSPHERE COLLECTIVE TAKING OVER

25. 8. 2026 | 6 min read Nielsen Admosphere is changing hands and, following the Nielsen Group’s withdrawal from the Czech market, is passing into Czech ownership. The Association of Television Organisations initially acquired a 100 per cent stake in the company; the Admosphere Collective group will subsequently acquire a majority stake. The project to measure television viewing figures and digital video is set to continue unchanged.

PRIMA HAS LAUNCHED NEW BRAND IDENTITIES, LINKING THE CHANNEL’S PRESENTERS WITH THE BRAND

24. 8. 2026 | 2 min read The Prima Group is launching new on-air identities ahead of the autumn season. The brand spots link the channel’s familiar faces with the five letters of the Prima brand and make use of physically constructed sets rather than digital effects.

VODAFONE HAS REINTRODUCED THE NOVY, PRIMA AND SEZNAM CHANNELS TO CABLE TV IN STANDARD DEFINITION

20. 8. 2026 | 2 min read Vodafone has added a new DVB-C multiplex featuring twelve unencrypted standard-definition channels to its cable network.

HOW DPG MEDIA TURNS THE BACKSTAGE OF A PRIME-TIME MUSIC SHOW INTO A RETAIL ENGINE

17. 8. 2026 In a category where retailers typically compete on price and visibility, Albert Heijn, the supermarket retailer, chose a different path. Together with DPG Media, the brand moved beyond traditional sponsorship to become an essential part of the story of the prime-time music show Lift You Up on VTM.

PRIMA TO LAUNCH SPORTS NEWS. IT WILL ALSO AIR ON CNN PRIMA NEWS AND THE MAIN CHANNEL

10. 8. 2026 | 3 min read The Prima Group will add a new programme, sport news Sportovní zprávy, to its broadcasting schedule. In addition to results coverage, it will offer interviews, stories about sporting talents and people working behind the scenes at clubs, and will appear not only on Prima sport, but also on CNN Prima News and in TV Prima’s main news programme.

PRIMA SPORT IS NOT YET AVAILABLE ON SLEDOVÁNÍTV; THE OPERATOR IS IN DISCUSSIONS ABOUT INCLUDING IT

6. 8. 2026 | 2 min read The inclusion of the new Prima sport channel in the SledováníTV line-up has not yet been definitively confirmed. Tuesday’s broadcast of Sparta’s match in the third qualifying round of the Champions League served merely as a promotional broadcast, whilst the operator and the Prima Group continue to negotiate the terms of the channel’s long-term distribution.

PRIMA THIS AUTUMN: NEW EPISODES OF POD HLADINOU, ZÁKONY VLKA, POLABÍ AND THE REALITY SHOW ZRÁDCI

6. 8. 2026 | 9 min read TV Prima unveiled its autumn programming schedule at Tyršův dům in Prague. This autumn, the broadcaster aims to attract viewers with new episodes of series including Zákony vlka, Kriminálka Slapy: Pod hladinou and Polabí, as well as reality formats Ano, šéfe! and Zrádci.