TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom. Television advertising is growing in popularity worldwide. At least that is the… Continue reading TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

THE FOOTBALL CHANCE LEAGUE HAS ATTRACTED MORE VIEWERS TO ONEPLAY, WITH A 23% INCREASE OVER THE PAST YEAR

5. 6. 2026 The past season of the Chance League confirmed the growing interest in Czech league football on television. Viewership of matches broadcast on Oneplay Sport rose by more than 23 per cent year-on-year, and the Prague ‘S’ derby became the most-watched broadcast in the channel’s history. Viewership of Chance League football broadcasts on Oneplay Sport rose… Continue reading THE FOOTBALL CHANCE LEAGUE HAS ATTRACTED MORE VIEWERS TO ONEPLAY, WITH A 23% INCREASE OVER THE PAST YEAR

CZECH PRODUCTIONS DOMINATE TELEVISION, WITH VIEWERS SPENDING ALMOST 60% OF THEIR VIEWING TIME ON THEM

27. 5. 2026 Domestic productions remain the main driver of the television market. Czech and Czechoslovak content accounts for just a third of the programming on offer, yet it accounts for 57 per cent of total viewing figures, according to Atmedia. Czech viewers continue to prefer domestic television productions. Last year, Czech and Czechoslovak content accounted for 57%… Continue reading CZECH PRODUCTIONS DOMINATE TELEVISION, WITH VIEWERS SPENDING ALMOST 60% OF THEIR VIEWING TIME ON THEM

THE END OF THE ‘LIVING ROOM ALTAR’. HOW GEN Z HAS DISRUPTED TRADITIONAL TV VIEWING

13. 5. 2026 For the baby boomer generation, the television remains the focal point of the home and a digital ‘altar’ around which furniture is arranged and daily life organised. For Generation Z, however, the role of this device has changed dramatically. It is no longer a “window to the world”, but often merely the largest and, paradoxically,… Continue reading THE END OF THE ‘LIVING ROOM ALTAR’. HOW GEN Z HAS DISRUPTED TRADITIONAL TV VIEWING

STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

4. 5. 2026 According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference. The StreamTV 2026 conference in Lisbon confirmed the irreversible decline of traditional broadcasting into the background. According to… Continue reading STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

CNN DESCRIBES ITS PARTNERSHIP WITH PRIMA AS ONE OF ITS MOST SUCCESSFUL

27. 4. 2026 Wallid Chamak, a representative of CNN International Commercial, described CNN Prima News as one of the most successful projects in the field of international cooperation. According to the management of the FTV Prima group, the CNN Prima News project now goes beyond the scope of a traditional television station and operates as a multi-platform service… Continue reading CNN DESCRIBES ITS PARTNERSHIP WITH PRIMA AS ONE OF ITS MOST SUCCESSFUL

NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY

14. 4. 2026 TV Nova and FAMU are jointly launching the next academic year of the CME Content Academy, a unique one-year educational programme featuring intensive practical experience in television. Applications are open to graduates of bachelor’s and master’s degree programmes in film production who see their future in the world of television. Applications are being accepted from… Continue reading NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY

SCROLL, SWIPE, STREAM: WHY VERTICAL VIDEO IS COMING TO YOUR STREAMING APP

11. 4. 2026 68% of Gen Z find what to watch on social, not on your app. TikTok shows you something in two seconds and you either want more or you don’t. Your streaming app shows you a grid of thumbnails and wishes you luck. Tom Smith has spent years thinking about this. As Co-Founder and Creative Director… Continue reading SCROLL, SWIPE, STREAM: WHY VERTICAL VIDEO IS COMING TO YOUR STREAMING APP

THE FIRST QUARTER SAW ČESKÁ TELEVIZE TAKE THE LEAD IN MARKET SHARE

9. 4. 2026 The broadcast of the Winter Olympics in Milan and Cortina had the greatest impact on the performance of television groups in the first quarter of this year. Česká televize stations recorded the highest share of the television market in the first quarter of this year. On average, this stood at 34.30% among viewers aged 15… Continue reading THE FIRST QUARTER SAW ČESKÁ TELEVIZE TAKE THE LEAD IN MARKET SHARE

TV BOOSTS AD RECALL BY 8.7× WHEN PAIRED WITH SEARCH

8. 4. 2026 New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower funnel results when combined. Television is being reconsidered, not as a legacy medium, but as the force that quietly shapes how every other channel performs. In an ecosystem defined by fragmented attention and algorithmic discovery, brands are… Continue reading TV BOOSTS AD RECALL BY 8.7× WHEN PAIRED WITH SEARCH

PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES

7. 4. 2026 The main new release on prima+ in April is the new true-crime series Minuty zločinu, which follows on from the Hlasy zločinu project. Minute by minute, it presents reconstructed cases from Czech criminal history. The film Nepela will also premiere. The prima+  streaming platform will offer several premieres, documentaries and popular series and film series… Continue reading PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES

ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

7. 4. 2026 Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats. The Oneplay platform has added a visual element of a burning fireplace to its offering, thereby responding to current viewer trends whilst promoting its key broadcast formats. In addition to classic fireplace variants, including a country… Continue reading ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

ČT SPORT AND NOVA WILL BE BROADCASTING THE CZECH REPUBLIC’S MATCHES AT THE WORLD CUP. WHEN WILL THEY BE SHOWN?

3. 4. 2026 Live coverage of the Czech national team’s group matches at the World Cup will be provided by both ČT sport and Nova. However, most of the matches will be broadcast outside prime time. The Czech team’s matches at the World Cup on the American continent will be broadcast simultaneously by ČT sport and Nova Action.… Continue reading ČT SPORT AND NOVA WILL BE BROADCASTING THE CZECH REPUBLIC’S MATCHES AT THE WORLD CUP. WHEN WILL THEY BE SHOWN?

RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

2. 4. 2026 For several weeks now, customers of the SledováníTV service have been seeing a message on Nova Group channels stating that they have reached the maximum number of devices allowed for viewing their programmes. So what are the rules for using OTT services? The phenomenon of internet television and services known by the acronym OTT has… Continue reading RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

NOVA IS PREPARING SERIES SUCH AS ‘OČKO’ AND ‘MUŽI V LETU’. ONEPLAY WILL FEATURE ‘KAUZY’, ‘KAFKA’ AND THE DOCUMENTARY ‘LEOŠ’

1. 4. 2026 The Nova Group is set to release a further 500 hours of original content. This will be broadcast on its two key channels: TV Nova’s linear service and the Oneplay online platform. The TV Nova Group and the Oneplay platform are preparing a line-up of original content for the coming seasons, comprising dozens of projects… Continue reading NOVA IS PREPARING SERIES SUCH AS ‘OČKO’ AND ‘MUŽI V LETU’. ONEPLAY WILL FEATURE ‘KAUZY’, ‘KAFKA’ AND THE DOCUMENTARY ‘LEOŠ’

IN AN ATTENTION ECONOMY, TV ADS STILL MAKE THE STRONGEST MEMORIES

1. 4. 2026 As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Fragmentation has not only multiplied the number of touchpoints, but it has also intensified the competition for consumer focus. Amid this clutter, TV – both traditional and streaming – continues to stand apart.… Continue reading IN AN ATTENTION ECONOMY, TV ADS STILL MAKE THE STRONGEST MEMORIES

TV EVENINGS HAVE GOT INTO FULL SWING. PEOPLE ARE WATCHING DRAMAS AND REALITY SHOWS IN PUBS TOO

28. 3. 2026 Watching television in the United States is becoming a social experience. Fans of TV series and reality shows are increasingly heading to bars for so-called ‘watch parties’, which are emerging as a new cultural and marketing phenomenon, notes Erika Luzsicza. It is no longer just football, hockey or the Olympics that are drawing audiences to… Continue reading TV EVENINGS HAVE GOT INTO FULL SWING. PEOPLE ARE WATCHING DRAMAS AND REALITY SHOWS IN PUBS TOO

PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER

13. 3. 2026 Prima will feature a mix of Czech film classics, fairy tales, action films and romantic comedies in its Easter programming. On the main Prima channel, Friday evening will be dedicated to the fairy tale Šíleně smutná princezna. The Prima Group has prepared a themed programme line-up for the Easter holidays, combining Czech film classics, fairy… Continue reading PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER