MEDIA AND BRANDS ARE COMPETING FOR ATTENTION. CIF WILL SHOW HOW AUDIENCES AND THE ROLE OF AI ARE CHANGING

8. 9. 2026 | 6 min read How are content distribution, brand management and the functioning of the media and advertising changing? The Czech Internet Forum will offer new approaches, data, case studies and insights from industry professionals.

ZENIT ENTERS THE TELEVISION MARKET; CAMPAIGN FOCUSES ON LAUNDRY PERFUMES

1. 9. 2026 | 1 min read Zenit, a Čáslav-based manufacturer of toiletries and cosmetics, is launching a television advertising campaign. From 1 September, it will launch the campaign ‘A Sea of Scents in Your Wardrobe’, which will showcase its laundry fragrances.

PRIMA INCREASED ITS NET PROFIT TO MORE THAN HALF A BILLION LAST YEAR, BUT REVENUE REMAINED LARGELY UNCHANGED

25. 8. 2026 | 3 min read In 2025, the Prima Group maintained stable operating performance despite a decline in television advertising revenue. The growth in net profit was driven primarily by a significant improvement in financial performance and growing digital activities, led by prima+.

TELEVISION AUDIENCE MEASUREMENT IS PASSING INTO CZECH HANDS, WITH ATO AND ADMOSPHERE COLLECTIVE TAKING OVER

25. 8. 2026 | 6 min read Nielsen Admosphere is changing hands and, following the Nielsen Group’s withdrawal from the Czech market, is passing into Czech ownership. The Association of Television Organisations initially acquired a 100 per cent stake in the company; the Admosphere Collective group will subsequently acquire a majority stake. The project to measure television viewing figures and digital video is set to continue unchanged.

PRIMA HAS LAUNCHED NEW BRAND IDENTITIES, LINKING THE CHANNEL’S PRESENTERS WITH THE BRAND

24. 8. 2026 | 2 min read The Prima Group is launching new on-air identities ahead of the autumn season. The brand spots link the channel’s familiar faces with the five letters of the Prima brand and make use of physically constructed sets rather than digital effects.

VODAFONE HAS REINTRODUCED THE NOVY, PRIMA AND SEZNAM CHANNELS TO CABLE TV IN STANDARD DEFINITION

20. 8. 2026 | 2 min read Vodafone has added a new DVB-C multiplex featuring twelve unencrypted standard-definition channels to its cable network.

PRIMA TO LAUNCH SPORTS NEWS. IT WILL ALSO AIR ON CNN PRIMA NEWS AND THE MAIN CHANNEL

10. 8. 2026 | 3 min read The Prima Group will add a new programme, sport news Sportovní zprávy, to its broadcasting schedule. In addition to results coverage, it will offer interviews, stories about sporting talents and people working behind the scenes at clubs, and will appear not only on Prima sport, but also on CNN Prima News and in TV Prima’s main news programme.

PRIMA SPORT IS NOT YET AVAILABLE ON SLEDOVÁNÍTV; THE OPERATOR IS IN DISCUSSIONS ABOUT INCLUDING IT

6. 8. 2026 | 2 min read The inclusion of the new Prima sport channel in the SledováníTV line-up has not yet been definitively confirmed. Tuesday’s broadcast of Sparta’s match in the third qualifying round of the Champions League served merely as a promotional broadcast, whilst the operator and the Prima Group continue to negotiate the terms of the channel’s long-term distribution.

PRIMA THIS AUTUMN: NEW EPISODES OF POD HLADINOU, ZÁKONY VLKA, POLABÍ AND THE REALITY SHOW ZRÁDCI

6. 8. 2026 | 9 min read TV Prima unveiled its autumn programming schedule at Tyršův dům in Prague. This autumn, the broadcaster aims to attract viewers with new episodes of series including Zákony vlka, Kriminálka Slapy: Pod hladinou and Polabí, as well as reality formats Ano, šéfe! and Zrádci.

CNN PRIMA NEWS IS IN THE BLACK AND IS AIMING FOR A MARKET SHARE OF AT LEAST 3 PER CENT

29. 7. 2026 | 3 min read According to editor-in-chief Tomáš Vojáček, CNN Prima News is managing to stay in the black thanks, amongst other things, to rising viewing figures and advertising revenue. The news channel currently has a 2.73 per cent share among viewers aged 15 and over, and its immediate goal is to consistently exceed the three per cent mark.

PRIMA SPORT WILL REPLACE SPORTY TV AND WILL BE BROADCAST ON TWO NATIONWIDE CHANNELS

28. 7. 2026 | 2 min read The new Prima sport channel will replace the existing Sporty TV. It will begin broadcasting on 17 August.

TV PROVIDERS ARE OFFERING SUMMER DISCOUNTS. TRIAL PLANS AND LIMITED-TIME VIDEO LIBRARIES HAVE ALSO BEEN ADDED

27. 7. 2026 | 9 min read Telly has reduced the price of its ‘Velký’ package, O2 has added a seven-day trial of Oneplay, and Magenta TV has launched its ‘Summer Cinema’ service. Our overview sets out the prices, programme line-ups and terms and conditions of each service.

ONEPLAY SPORT HAS INVESTED IN A NEW STUDIO AND WILL EXPAND ITS BROADCASTING OF THE CHANCE LEAGUE

22. 7. 2026 | 3 min read The new Oneplay Sport multifunctional studio will feature television facilities including an LED screen with almost 16 million pixels, virtual graphics and a viewing area for spectators. The channel will use it for the first time at the start of the new Chance League season.

PRIMA SPORT WILL BROADCAST SPARTA’S CHAMPIONS LEAGUE MATCH, WHICH WILL SERVE AS THE HIGHLIGHT FOR THE CHANNEL’S OFFICIAL LAUNCH ON 17 AUGUST

20. 7. 2026 | 3 min read Prima will broadcast AC Sparta Prague’s home match in the third qualifying round of the Champions League. The live broadcast will be shown on the new Prima sport channel, which viewers will be able to tune into even before its official launch, scheduled for 17 August.

OPERATORS ARE MOVING PAY-TV TO THE INTERNET

19. 7. 2026 | 3 min read According to a new analysis, 55 per cent of European households will have a direct pay-TV subscription by the end of the year, which is just 1.6 percentage points more than five years ago. However, behind this stable figure lie significant national differences as well as a growing shift towards OTT streaming.

PRIMA SPORT LAUNCHES IN AUGUST. WHAT WILL IT BE BROADCASTING?

13. 7. 2026 | 4 min read The Prima media group has informed television operators of the date on which it would like to launch its new themed channel, Prima Sport. The schedule is set to feature ice hockey, football, floorball and other ball sports, as well as events such as the Ski Classics and e-sports.

PRIMA SPORT IS SET TO ENTER THE FREE-TO-AIR TV MARKET; NOVA AND O2TV HAVE PREVIOUSLY PAVED THE WAY

1. 7. 2026 | 4 min read The Prima television group wants to shake things up in the sports channels sector. However, this is a challenging sector in which not everyone will succeed.

EVEN WORLD-CLASS CREATORS PRAISE THE CZECH NAKED ATTRACTION. ÓČKO IS PREPARING A SEQUEL

1. 7. 2026 | 3 min read The first Czech-Slovak series of Naked Attraction has become one of the most talked-about television projects of recent months. The nude dating show has sparked a public debate on physicality, relationships and naturalness, and has received a positive response from both viewers and the media. Praise has also come from the holder of the global licence. ÓČKO TV is already preparing the second series. Tonight, the channel will symbolically bring the first series to a close, with the sequel set to air this autumn.