STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time. The strategic change of the programming offer towards reality show formats is one of the steps taken by Óčko to improve its economic results. In addition, it is taking cost-saving… Continue reading STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

THE REAL BATTLE FOR TV’S FUTURE ISN’T CONTENT. IT’S TRUST

23. 10. 2025 As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?” Why TV values still matter in the streaming age Hello everyone — my name is Omar Oakes, a journalist and commentator who is obsessed with the business… Continue reading THE REAL BATTLE FOR TV’S FUTURE ISN’T CONTENT. IT’S TRUST

FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH

23. 10. 2025 The first Fabini TV spot with Zdeněk Pohlreich was produced by Mark BBDO. The Czech brand of premium kitchenware Fabini has also headed to television for the first time. The main face of the spot, which was created over several weeks, is chef Zdeněk Pohlreich. Jan Fabini, the founder of the brand, plays a supporting… Continue reading FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

20. 10. 2025 For 2026, the Media Club will increase the prices of advertising in all media it sells on the advertising market. Last week, Media Club Representation unveiled the features of its business policy for 2026. The average increase in advertising prices in each of the mediums traded by Media Club compared to 2025 is as follows:… Continue reading MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

8. 10. 2025 Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming. Over the course of Q3 2025, est. national linear TV ad reach grew by 4.2% year-over-year, to $8.77 billion and ad minutes climbed as well, up 2.4% to 5.3 million. Interestingly, however: Household TV ad… Continue reading TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

THE LAST PRE-ELECTION WEEK WILL START WITH A SUPERDEBATE ON SUNDAY NIGHT ON CZECH TELEVISION

28. 9. 2025 From 28 September to 3 October, the main Czech television stations will offer viewers a series of major pre-election debates. The Superdebate, which will bring the strongest leaders of the political entities running for the Chamber of Deputies into direct conflict on Sunday 28 September at 20:00 on ČT1 and ČT24, will open the final… Continue reading THE LAST PRE-ELECTION WEEK WILL START WITH A SUPERDEBATE ON SUNDAY NIGHT ON CZECH TELEVISION

THE WINNER OF THE SERIAL KILLER FESTIVAL IS THE ONEPLAY SERIES MONYOVÁ

27. 9. 2025 The eighth edition of the Serial Killer TV Festival, which focuses on European series production, once again presented the award to the best TV series of Central and Eastern Europe. The best short series was also awarded. Theinternational jury of the Serial Killer festival chose from six titles. This year’s winner and winner of the… Continue reading THE WINNER OF THE SERIAL KILLER FESTIVAL IS THE ONEPLAY SERIES MONYOVÁ

THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

25. 9. 2025 The announcement by media group Nova to rebrand the station Nova Gold to Nova Krimi is a significant step. Czechs have long been fascinated by crime formats, and true crime in particular. The crime genre has long been absent from the Nova media group ‘s channel portfolio. It is not that it does not broadcast… Continue reading THE CRIME GENRE HAS BEEN PULLING IN BROADCASTERS FOR A LONG TIME

LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

25. 9. 2025 Initial findings from Project Lantern – a project launched a year ago by Channel 4, ITV, and Sky – suggest that TV drives tangible outcomes across multiple media environments. The analysis combines TV ad exposure from six million UK households with the outcome data of matched panellists from consumer online behavioural panel company Measure Protocol.… Continue reading LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

NOVA TRANSFORMS NOVA GOLD INTO DETECTIVE CHANNEL NOVA KRIMI

24. 9. 2025 The Nova Group will change its Nova Gold station to Nova Krimi in November. The channel will offer a line-up of classic detective series. The Nova Group will change the look of its existing station Nova Gold, which will be renamed Nova Krimi from November. The channel will get a new name, visual style and… Continue reading NOVA TRANSFORMS NOVA GOLD INTO DETECTIVE CHANNEL NOVA KRIMI

CONSUMERS PREFER TO WATCH ADS ON AMAZON, FINDS KANTAR STUDY

23. 9. 2025 Consumers are more receptive to ads on Amazon than those on other global media platforms, while X is the least trusted platform among marketers, according to a Kantar global study of the media landscape. These are among the top findings from the analytics and consulting firm’s Media Reactions 2025, which canvasses the opinions of both… Continue reading CONSUMERS PREFER TO WATCH ADS ON AMAZON, FINDS KANTAR STUDY

ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

22. 9. 2025 The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026. The Association of Television Organizations (ATO) is in the final preparation phase of the ReDAM project, which… Continue reading ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS

21. 9. 2025 “Younger marketing people may be more inclined to favor nothing but social media,” notes Matt Sunshine, CEO at The Center for Sales Strategy. Yet, while they do favor social media, Sunshine finds they may be interested in their older counterparts in good ol’ traditional, linear media channels. That finding was shared in a “Chart of the Week”… Continue reading YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS

TV NEWS’ FAST ERA: CAN FREE CHANNELS BRING BACK YOUNGER VIEWERS?

16. 9. 2025 For purveyors of TV news, free ad-supported streaming channels have become a bigger part of their future as the habit of traditional viewing fades and a new generation relies on information from TikTok, Instagram and other social media platforms. The channels carry repeats of TV newscasts, morning shows and news magazines, but over time have… Continue reading TV NEWS’ FAST ERA: CAN FREE CHANNELS BRING BACK YOUNGER VIEWERS?

MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

15. 9. 2025 Media Club’s total revenues last year reached CZK 6 billion. Internet advertising is growing the fastest, but TV advertising is still the dominant position. Total revenues of Media Club, a company that sells advertising time on TV, internet and radio, reached CZK 6 billion last year, up 4% year-on-year. The company maintained its strong profitability,… Continue reading MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

15. 9. 2025 As TV viewers shift to VOD services, global investment in advertising on linear TV is declining. The TV advertising market is changing globally. Audiences are gradually shifting from linear broadcasting to VOD services, and advertisers’ interest is changing with it. According to a report by Warc, global spending on linear TV will fall to $143.9… Continue reading ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

STUDY: MORE VIEWERS START THEIR TV VIEWING WITH A SVOD SERVICE THAN LIVE TV

15. 9. 2025 Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix. As linear TV channels battle streaming services for viewers, Hub’s annual “Decoding the Default” survey found that many viewers began watching TV using a SVOD services like Netflix and that a significant majority… Continue reading STUDY: MORE VIEWERS START THEIR TV VIEWING WITH A SVOD SERVICE THAN LIVE TV

FROM BRANDING TO ACTION: BEST PRACTICES FOR USING QR CODES IN PERFORMANCE CTV

12. 9. 2025 At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and other information during COVID-19, is making a marketing comeback. Will QR codes really be the tech that finally makes TV… Continue reading FROM BRANDING TO ACTION: BEST PRACTICES FOR USING QR CODES IN PERFORMANCE CTV