MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

15. 9. 2025 Media Club’s total revenues last year reached CZK 6 billion. Internet advertising is growing the fastest, but TV advertising is still the dominant position. Total revenues of Media Club, a company that sells advertising time on TV, internet and radio, reached CZK 6 billion last year, up 4% year-on-year. The company maintained its strong profitability,… Continue reading MEDIA CLUB INCREASED REVENUES FROM TV, RADIO AND ONLINE LAST YEAR

ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

15. 9. 2025 As TV viewers shift to VOD services, global investment in advertising on linear TV is declining. The TV advertising market is changing globally. Audiences are gradually shifting from linear broadcasting to VOD services, and advertisers’ interest is changing with it. According to a report by Warc, global spending on linear TV will fall to $143.9… Continue reading ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING

PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

3. 9. 2025 Last year, FTV Prima continued to grow its revenues from the operation of TV channels and online websites. The revenues of FTV Prima, the operator of the Prima Group’s TV channels, video platform Prima and several websites, increased by 7% to CZK 4.4 billion last year. The company also achieved a higher net profit of… Continue reading PRIMA INCREASED SALES LAST YEAR, NET PROFIT ROSE TO 447 MILLION CZK

SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

1. 9. 2025 A key change in the management of FTV Prima. Marek Singer is moving on from his position as CEO of the Prima Group after seventeen years. His place will be taken by Lukáš Kubát. The current head of the Prima Group , Marek Singer, is moving from the position of Chief Executive Officer (CEO) to… Continue reading SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

PRIMA KRIMI SK LAUNCHES ITS BROADCASTING ON MONDAY, SEPTEMBER 1

14. 8. 2025 The Prima Krimi SK channel, which will start broadcasting on September 1 in the afternoon, is betting on one of the most popular genres of television programming. The Prima Group will launch its fourth localized television channel in Slovakia on September 1 in the afternoon. Prima Krimi SK will follow the content of the Czech… Continue reading PRIMA KRIMI SK LAUNCHES ITS BROADCASTING ON MONDAY, SEPTEMBER 1

CANAL+ AND NOVA AGREE TO MAKE ALL SPORTS CHANNELS AVAILABLE

11. 8. 2025 Skylink platform users can now watch all Nova Sport sports channels. Oneplay platform viewers now have access to all Canal+ Sport sports channels. Canal+ Group, TV Nova, and TV Markíza have signed a new agreement to make all their sports channels available to each other. Oneplay users in the Czech Republic and Voyo users in… Continue reading CANAL+ AND NOVA AGREE TO MAKE ALL SPORTS CHANNELS AVAILABLE

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer. The Prima media group is entering the autumn season with new series Polabí and Mladá krev, the return of Zdeněk Pohlreich,… Continue reading PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES

1. 8. 2025 Instead of launching new stations, the Prima group wants to focus on repositioning and rebranding its existing ones. The changes are intended to better target specific viewer and advertising groups. The Prima group is considering changes to its portfolio of television channels, and the launch of the planned separate channels Prima Port and Prima Case… Continue reading PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES

PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

28. 7. 2025 Prima TV is preparing a new travel reality show. Casting is now underway, inviting brave couples to participate. The Prima television group is preparing a new travel reality show that will take contestants on a journey thousands of kilometers across the world. The show, which emphasizes adventure and travel, is currently looking for pairs. Casting… Continue reading PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

25. 7. 2025 Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets. The main commercial television rivals, Nova and Prima, have recently launched the promotion of their key new series for this fall. Nova has begun attracting viewers with the family drama… Continue reading NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

NOVA WILL BROADCAST MOTOGP ON ITS MAIN CHANNEL, TV NEWS WILL BE BROADCAST FROM THE SQUARE

18. 7. 2025 Selected MotoGP races will also be broadcast on TV Nova’s main channel. A special broadcast of Televizní noviny (TV News) will also be prepared directly from the square in Brno. From July 18 to 20, 2025, MotoGP will return to the Masaryk Circuit in Brno. The event will be accompanied by a special broadcast of… Continue reading NOVA WILL BROADCAST MOTOGP ON ITS MAIN CHANNEL, TV NEWS WILL BE BROADCAST FROM THE SQUARE

POWER OUTAGE AFFECTS TV VIEWING

11. 7. 2025 TV viewing during the blackout: dramatic drop in affected areas offset by growth in other regions. The power outage that hit a large part of the Czech Republic on Friday, July 4, had a significant impact on television viewership. In the most affected regions, live viewership fell by up to tens of percent. However, the… Continue reading POWER OUTAGE AFFECTS TV VIEWING

CZECHS DISLIKE POOR QUALITY AND CONSTANT REPEATS ON TELEVISION

8. 7. 2025 The lack of quality programmes and constant repeats of old ones are among the most pressing problems with television programming. Television, together with streaming services, is an important part of every Czech’s life. It is used by 87% of the population, with 44% searching for streams. Even so, people are not always satisfied with what… Continue reading CZECHS DISLIKE POOR QUALITY AND CONSTANT REPEATS ON TELEVISION

ONEPLAY WILL ALLOW FORWARD REWINDING OF PRIMA GROUP CHANNELS

3. 7. 2025 Oneplay is changing the rewind options for Prima Group channels. However, it will only be possible to skip some of the adverts, as ad blocks remain protected. The Oneplay platform is rolling out a change to fast-forwarding on Prima Group channels starting Thursday. It will now be possible to fast-forward and pick up where you… Continue reading ONEPLAY WILL ALLOW FORWARD REWINDING OF PRIMA GROUP CHANNELS

CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

2. 7. 2025 CNN Prima News is planning the most extensive election coverage for this year’s parliamentary elections. At the same time, it is undergoing a digital transformation aimed at achieving maximum reach across domestic news platforms. CNN Prima News will launch the main phase of its pre-election coverage for this year’s parliamentary elections at the end of… Continue reading CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

29. 6. 2025 The expansion of out-of-home viewership in Poland has brought a more accurate picture of the audience, but also debates with advertisers and agencies, said Wojciech Kowalczyk in the third part of Atmedia’s Expert Talks. In the third part of Atmedia’s Expert Talks, Wojciech Kowalczyk, an expert on the Polish TV market, Deputy Director of the… Continue reading NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

24. 6. 2025 Televisions are increasingly being used for activities other than watching TV, but traditional broadcasting remains the main use. Other activities on TV screens take up an average of 33 minutes a day for viewers. Thanks to its internet connection, the TV is becoming the multimedia centre of the home. In addition to watching traditional broadcasting,… Continue reading YOUTUBE, GAMES AND NETFLIX ON TV? IN THE CZECH REPUBLIC, PEOPLE SPEND 33 MINUTES A DAY ON THESE

TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE

13. 6. 2025 TV Nova will visit a total of nine cities from the end of June to the first week of October as part of its Den s Novou roadshow. TV Nova will once again organise its summer roadshow Den s Novou (A Day with Nova). It will kick off on Saturday, 28 June in Klatovy and… Continue reading TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE