PRIMA SPORT IS SET TO ENTER THE FREE-TO-AIR TV MARKET; NOVA AND O2TV HAVE PREVIOUSLY PAVED THE WAY

1. 7. 2026 The Prima television group wants to shake things up in the sports channels sector. However, this is a challenging sector in which not everyone will succeed.

EVEN WORLD-CLASS CREATORS PRAISE THE CZECH NAKED ATTRACTION. ÓČKO IS PREPARING A SEQUEL

1. 7. 2026 The first Czech-Slovak series of Naked Attraction has become one of the most talked-about television projects of recent months. The nude dating show has sparked a public debate on physicality, relationships and naturalness, and has received a positive response from both viewers and the media. Praise has also come from the holder of the global licence. ÓČKO TV is already preparing the second series. Tonight, the channel will symbolically bring the first series to a close, with the sequel set to air this autumn.

PRIMA HAS CONFIRMED A THIRD SERIES OF THE REALITY SHOW *ZRÁDCI*, AND *POLABÍ* WILL ALSO CONTINUE IN THE AUTUMN

25. 6. 2026 Prima TV is switching to its summer schedule, but this autumn it will launch the third series of the reality game show *Zrádci* and the next series of *Polabí*.

PRIMA IS CHANGING THE BROADCAST DAYS AND TIMES FOR THE REALITY SHOW ‘ARE YOU THE ONE?’

22. 6. 2026 Prima is revising the programme schedule for its main channel. The dating reality show Are You The One? Česko is moving from the early evening slot to late evening, after 10 pm.

TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom.

THE FOOTBALL CHANCE LEAGUE HAS ATTRACTED MORE VIEWERS TO ONEPLAY, WITH A 23% INCREASE OVER THE PAST YEAR

5. 6. 2026 The past season of the Chance League confirmed the growing interest in Czech league football on television. Viewership of matches broadcast on Oneplay Sport rose by more than 23 per cent year-on-year, and the Prague ‘S’ derby became the most-watched broadcast in the channel’s history.

CZECH PRODUCTIONS DOMINATE TELEVISION, WITH VIEWERS SPENDING ALMOST 60% OF THEIR VIEWING TIME ON THEM

27. 5. 2026 Domestic productions remain the main driver of the television market. Czech and Czechoslovak content accounts for just a third of the programming on offer, yet it accounts for 57 per cent of total viewing figures, according to Atmedia.

THE END OF THE ‘LIVING ROOM ALTAR’. HOW GEN Z HAS DISRUPTED TRADITIONAL TV VIEWING

13. 5. 2026 For the baby boomer generation, the television remains the focal point of the home and a digital ‘altar’ around which furniture is arranged and daily life organised. For Generation Z, however, the role of this device has changed dramatically. It is no longer a “window to the world”, but often merely the largest and, paradoxically, the least-used screen in the home. This is not, however, a mere change in taste, but a complete shift in approach to content consumption.

STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

4. 5. 2026 According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference.

CNN DESCRIBES ITS PARTNERSHIP WITH PRIMA AS ONE OF ITS MOST SUCCESSFUL

27. 4. 2026 Wallid Chamak, a representative of CNN International Commercial, described CNN Prima News as one of the most successful projects in the field of international cooperation.

NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY

14. 4. 2026 TV Nova and FAMU are jointly launching the next academic year of the CME Content Academy, a unique one-year educational programme featuring intensive practical experience in television. Applications are open to graduates of bachelor’s and master’s degree programmes in film production who see their future in the world of television. Applications are being accepted from 1 to 31 May 2026.

SCROLL, SWIPE, STREAM: WHY VERTICAL VIDEO IS COMING TO YOUR STREAMING APP

11. 4. 2026 68% of Gen Z find what to watch on social, not on your app. TikTok shows you something in two seconds and you either want more or you don't. Your streaming app shows you a grid of thumbnails and wishes you luck.

THE FIRST QUARTER SAW ČESKÁ TELEVIZE TAKE THE LEAD IN MARKET SHARE

9. 4. 2026 The broadcast of the Winter Olympics in Milan and Cortina had the greatest impact on the performance of television groups in the first quarter of this year.

TV BOOSTS AD RECALL BY 8.7× WHEN PAIRED WITH SEARCH

8. 4. 2026 New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower funnel results when combined.

PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES

7. 4. 2026 The main new release on prima+ in April is the new true-crime series Minuty zločinu, which follows on from the Hlasy zločinu project. Minute by minute, it presents reconstructed cases from Czech criminal history. The film Nepela will also premiere.

ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

7. 4. 2026 Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats.

ČT SPORT AND NOVA WILL BE BROADCASTING THE CZECH REPUBLIC’S MATCHES AT THE WORLD CUP. WHEN WILL THEY BE SHOWN?

3. 4. 2026 Live coverage of the Czech national team’s group matches at the World Cup will be provided by both ČT sport and Nova. However, most of the matches will be broadcast outside prime time.

RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

2. 4. 2026 For several weeks now, customers of the SledováníTV service have been seeing a message on Nova Group channels stating that they have reached the maximum number of devices allowed for viewing their programmes. So what are the rules for using OTT services?