HBBTV SYMPOSIUM 2026 TO FOCUS ON AUDIENCE MEASUREMENT AND ADDRESSABLE ADVERTISING

8. 10. 2026 | 2 min read Audience measurement, addressable advertising and the transition from broadcast to IP will be among the main themes at the HbbTV Symposium and Awards 2026, taking place in Barcelona on 18 and 19 November.

REPORT: STREAMING AUDIENCES INCREASINGLY DISENGAGED

25. 9. 2026 | 2 min read TVision by Viant has released its 2026 State of Streaming report, built on one of the largest streaming attention panels in the world. The findings challenge assumptions about where viewers are actually paying attention across streaming and linear TV.

NEW TV PREMIERES COMING IN OCTOBER, INCLUDING GERTA SCHNIRCH, HEC AND PŘÍPADY MIMOŘÁDNÉ MARTY

25. 9. 2026 | 3 min read The autumn television schedules will expand in October with a further selection of new programmes and series. The new additions are primarily heading to weekend slots, bringing new series, miniseries and documentaries, as well as premiere episodes of established titles.

ONEPLAY SPORT TO INCLUDE THE UNIVERSITY ICE HOCKEY LEAGUE IN ITS BROADCAST SCHEDULE

22. 9. 2026 | 3 min read From October, Oneplay Sport will expand its ice hockey coverage to include the University Ice Hockey League. In the 2026/2027 season, it will offer a total of 28 live broadcasts, complemented by reports from within the university teams and coverage of events surrounding the competition. The first match will be broadcast on 8 October.

TV ÓČKO IS FILMING THE SECOND SERIES OF ITS STRIPTEASE SHOW, WHICH WILL FEATURE ‘TWICE AS MANY WOMEN’ FOR VIEWERS

7. 9. 2026 | 2 min read The music channel Óčko, part of the Mafra group, is filming the second series of the striptease show *Naked Attraction*, which is about “finding love without clothes and without pretence”. The second series will be subtitled “Girls Want It Too!” and, according to the channel, will feature twice as many women as the first series, with a significant representation of the younger generation.

NOVA VIEWERS WANTED MORE ORDINACE. BOŽÍ PLÁN RESPONDS TO A NEW TREND

31. 8. 2026 | 8 min read The return of Ordinace v růžové zahradě (The Rose Garden Clinic) to TV Nova, albeit with older episodes, is a direct response to viewer demand, says Programming Director Silvia Majeská. Nova’s revised approach to Tuesday and Thursday evenings, which will feature the new series Boží plán (God’s Plan), likewise reflects changing audience preferences.

TELEVISION AUTUMN SEASON GETS UNDERWAY, NEW SHOWS ARRIVING FROM THIS WEEK

24. 8. 2026 | 4 min read The autumn television season is getting underway. This week, Prima will unveil its main new offerings. Nova and Czech Television will join in from next week. Some days of the week will have a new look in the autumn schedules.

CNN PRIMA NEWS WILL BEGIN ITS PRE-ELECTION BROADCASTING IN SEPTEMBER

21. 8. 2026 | 3 min read CNN Prima News’ election coverage will feature at least two major debates a week, in-depth interviews and special programmes. The election coverage will culminate in broadcasts over the election weekend and will continue ahead of the second round of the Senate elections.

HOW DPG MEDIA TURNS THE BACKSTAGE OF A PRIME-TIME MUSIC SHOW INTO A RETAIL ENGINE

17. 8. 2026 In a category where retailers typically compete on price and visibility, Albert Heijn, the supermarket retailer, chose a different path. Together with DPG Media, the brand moved beyond traditional sponsorship to become an essential part of the story of the prime-time music show Lift You Up on VTM.

PRIMA SPORT HAS LAUNCHED ITS BROADCASTING; ON ITS FIRST DAY, IT WILL FEATURE FOOTBALL, BEACH VOLLEYBALL AND NEWS

17. 8. 2026 | 2 min read The new sports channel, Prima sport, is launching. Its first day of programming will feature sports news, the Chance National League football, live coverage of the Hamburg Beach Pro Tour, and matches from the Polish Ekstraklasa.

NOVA THIS AUTUMN: GOD’S PLAN, MEN IN FLIGHT, SUPERSTAR, THE WELL, CRIME UNIT ANDĚL AND THE SURGERY

10. 8. 2026 | 5 min read At its programming press conference, the Nova Group unveiled its line-up for this autumn’s season. Its television line-up will feature new series for Tuesday and Thursday evenings, tried-and-tested reality shows and entertainment programmes, as well as original productions from Oneplay Originals.

PRIMA SPORT TO LAUNCH ON 17 AUGUST AT 6:00 A.M., UNVEILS GRAPHICS AND STUDIOS

10. 8. 2026 | 2 min read At today’s press conference presenting its autumn programming schedule, the Prima Group introduced its new thematic channel, Prima sport.

BBC PLAYER IS SET TO LAUNCH ON PRIMA+, OFFERING OVER A THOUSAND HOURS OF BRITISH CONTENT

10. 8. 2026 | 2 min read The BBC Player streaming service will be part of the prima+ platform from this autumn. It will gradually offer subscribers more than a thousand hours of British series, documentaries, entertainment programmes and children’s content produced by BBC Studios.

ONEPLAY TO LAUNCH ODDÍL B AND LOVE ISLAND, CHAMPIONS LEAGUE AND DOMESTIC COMPETITIONS TO DRIVE ONEPLAY SPORTS OFFERING

10. 8. 2026 | 4 min read Oneplay will launch the new comedy series Oddíl B from the creators of Most! this autumn, along with another season of the reality show Love Island Česko & Slovensko. The main highlights of its sports offering will include UEFA European competitions, domestic football and ice hockey leagues, the NHL, NBA and Formula 1.

PRIMA THIS AUTUMN: NEW EPISODES OF POD HLADINOU, ZÁKONY VLKA, POLABÍ AND THE REALITY SHOW ZRÁDCI

6. 8. 2026 | 9 min read TV Prima unveiled its autumn programming schedule at Tyršův dům in Prague. This autumn, the broadcaster aims to attract viewers with new episodes of series including Zákony vlka, Kriminálka Slapy: Pod hladinou and Polabí, as well as reality formats Ano, šéfe! and Zrádci.

ONEPLAY TO ADD NEW CHANNEL PRIMA SPORT, WILL ALSO BROADCAST SPARTA’S MATCH AGAINST LYON

30. 7. 2026 | 2 min read Oneplay is set to expand its sports offering to include the Prima sport channel. The first broadcast will be Tuesday’s match between AC Sparta Prague and Olympique Lyon in the third qualifying round of the UEFA Champions League, which will be shown on 4 August at 8.00 pm.

PRIMA SPORT LAUNCHES IN AUGUST. WHAT WILL IT BE BROADCASTING?

13. 7. 2026 | 4 min read The Prima media group has informed television operators of the date on which it would like to launch its new themed channel, Prima Sport. The schedule is set to feature ice hockey, football, floorball and other ball sports, as well as events such as the Ski Classics and e-sports.

PRIMA SPORT IS SET TO ENTER THE FREE-TO-AIR TV MARKET; NOVA AND O2TV HAVE PREVIOUSLY PAVED THE WAY

1. 7. 2026 | 4 min read The Prima television group wants to shake things up in the sports channels sector. However, this is a challenging sector in which not everyone will succeed.