SHORTLIST FLEMA: MOST NOMINATIONS FOR OMD WITH SEZNAM.CZ AND WAVEMAKER SK

23. 9. 2025 A total of 15 campaigns are on the shortlist of the Flema competition, which recognises innovative use of media. The winners will be announced on 30 September. The FLE Media Awards (FLEMA), which recognises innovative use of media in the Czech Republic and Slovakia, has announced the shortlist of entries in this year’s 20th edition… Continue reading SHORTLIST FLEMA: MOST NOMINATIONS FOR OMD WITH SEZNAM.CZ AND WAVEMAKER SK

GENERATIONAL DIFFERENCES AND MEDIA. HOW ARE THEY CHANGING THE MEDIA OFFER?

23. 9. 2025 The Digital AI 2025 study suggests that younger generations prefer audiovisual content on social media and streaming platforms. The media is set to transform into content producers across channels. The future of media is shifting to video platforms, streaming and artificial intelligence, according to the Digital AI 2025 study conducted by PR agency Nest Media… Continue reading GENERATIONAL DIFFERENCES AND MEDIA. HOW ARE THEY CHANGING THE MEDIA OFFER?

KNOW.ATTENTION RESEARCH MAPS THE MEDIA BEHAVIOUR OF CZECHS

22. 9. 2025 The Know.attention research project will deliver attention indices across TV, online, audio and outdoor advertising. The effectiveness of advertising is not only determined by its visibility, but also by the attention people pay to it. This is what the Know.attention project by media group Knowlimits and agency Median is investigating using eye cameras and EEG… Continue reading KNOW.ATTENTION RESEARCH MAPS THE MEDIA BEHAVIOUR OF CZECHS

WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

22. 9. 2025 If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero. Artificial intelligence (AI) is moving faster than the ad industry can keep up with. At this year’s Cannes Lions festival, the energy was all about racing ahead and trying to be among the first to roll… Continue reading WHY THE ADVERTISING INDUSTRY CAN’T WAIT FOR RESPONSIBLE AI GUIDELINES

WORLD NEWS MEDIA DAY TO MARK THE IMPORTANCE OF TRUSTWORTHY JOURNALISM

22. 9. 2025 This year, World News Media Day will take place on 28 September 2025 under the theme “Credible media is key. Support journalism. Support the facts. Support the truth”. The aim of World News Media Day is to remind the general public and decision-makers of the importance of quality, professional and trustworthy media to society. According… Continue reading WORLD NEWS MEDIA DAY TO MARK THE IMPORTANCE OF TRUSTWORTHY JOURNALISM

CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

22. 9. 2025 AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them. Twenty years of innovations that have changed media, marketing and audience behavior, and now a new wave is coming… Continue reading CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

16. 9. 2025 Consumers trust brands more when their advertising appears in premium media, according to international research. The quality of the media environment plays a major role in how consumers perceive brands and their advertising, according to a new study by The Trade Desk and PA Consulting. Up to 85 per cent of respondents said they trust… Continue reading ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

11. 9. 2025 In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

10. 9. 2025 Forum Media is the largest event on marketing, communication and business in the Czech Republic. This year it takes place on 25 November at the O2 universum. It is a prestigious event where all those who make a difference in the world of marketing and communication will meet on one day and in one place.… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM?

9. 9. 2025 Czechs aged 45+ remain loyal to TV and radio, but are also increasingly spending time online and on social networks. For marketers, this means reaching a target group that is not as fragmented as the younger generation, but gaining their attention is more challenging. Petr Tomáš describes how to do it in the final part… Continue reading THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM?

CZECH MEDIA ASSOCIATIONS AND PUBLIC SERVICE MEDIA HAVE PREPARED A SELF-REGULATION DECALOGUE

8. 8. 2025 On the occasion of the entry into force of the European Media Freedom Act (EMFA), Czech media associations and public service media presented a self-regulation decalogue reflecting the requirements of this European regulation. In the coming months, they will focus on adopting a memorandum to address the implementation processes of this decalogue. As of 8… Continue reading CZECH MEDIA ASSOCIATIONS AND PUBLIC SERVICE MEDIA HAVE PREPARED A SELF-REGULATION DECALOGUE

STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

22. 7. 2025 Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute. Why the research matters Brands are tools that become assets: they distinguish you from the competitors and communicate to new… Continue reading STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

SPOTDELI: A UNIFIED PLATFORM FOR COMMERCIAL DELIVERY IN DUTCH TELEVISION

17. 7. 2025 In a major step toward modernization and efficiency, Screenforce has collaborated with TV broadcasters in the Netherlands and have launched SpotDeli, a centralized platform for submitting TV commercials. Developed by Screenforce and MediaLab, SpotDeli has become the exclusive gateway for delivering commercials to major Dutch sales houses, including Ster, Talpa Network, and Ad Alliance. This… Continue reading SPOTDELI: A UNIFIED PLATFORM FOR COMMERCIAL DELIVERY IN DUTCH TELEVISION

MADE IN AUSTRIA – MADE FOR AUSTRIA

16. 7. 2025 A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health. The Austrian Broadcasting Corporation (ORF), the Association of Austrian Private Broadcasters… Continue reading MADE IN AUSTRIA – MADE FOR AUSTRIA

ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

12. 7. 2025 Less than half of students over the age of 18 believe that Czech media are trustworthy, while 10% hold the opposite view, according to a survey by GTS Alive, published by ISIC. Czech media are trustworthy in the eyes of only 40% of Czech students over the age of 18, with 10% holding the opposite… Continue reading ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

24. 6. 2025 In a decisive shift away from legacy broadcast-only models, ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform as a core pillar of its distribution architecture, publishing full-length episodes, launching thematic channels, and… Continue reading ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

29. 5. 2025 What will the European Media Freedom Act (EMFA) bring? A discussion at the Journalists’ Forum examined what the new legislation will bring. The European Media Freedom Act (EMFA), which will come into force in August this year, should lead to greater media independence across the European Union. What the new legislation actually brings and what… Continue reading THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER

21. 5. 2025 Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement… Continue reading ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER