ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

16. 9. 2025 Consumers trust brands more when their advertising appears in premium media, according to international research. The quality of the media environment plays a major role in how consumers perceive brands and their advertising, according to a new study by The Trade Desk and PA Consulting. Up to 85 per cent of respondents said they trust… Continue reading ADVERTISING IN PREMIUM MEDIA STRENGTHENS TRUST IN BRANDS

UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

11. 9. 2025 In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

10. 9. 2025 Forum Media is the largest event on marketing, communication and business in the Czech Republic. This year it takes place on 25 November at the O2 universum. It is a prestigious event where all those who make a difference in the world of marketing and communication will meet on one day and in one place.… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM?

9. 9. 2025 Czechs aged 45+ remain loyal to TV and radio, but are also increasingly spending time online and on social networks. For marketers, this means reaching a target group that is not as fragmented as the younger generation, but gaining their attention is more challenging. Petr Tomáš describes how to do it in the final part… Continue reading THE GENERATION OF CZECHS 45+ IS NOT OFFLINE ANYMORE. HOW TO REACH THEM?

STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

22. 7. 2025 Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute. Why the research matters Brands are tools that become assets: they distinguish you from the competitors and communicate to new… Continue reading STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

SPOTDELI: A UNIFIED PLATFORM FOR COMMERCIAL DELIVERY IN DUTCH TELEVISION

17. 7. 2025 In a major step toward modernization and efficiency, Screenforce has collaborated with TV broadcasters in the Netherlands and have launched SpotDeli, a centralized platform for submitting TV commercials. Developed by Screenforce and MediaLab, SpotDeli has become the exclusive gateway for delivering commercials to major Dutch sales houses, including Ster, Talpa Network, and Ad Alliance. This… Continue reading SPOTDELI: A UNIFIED PLATFORM FOR COMMERCIAL DELIVERY IN DUTCH TELEVISION

MADE IN AUSTRIA – MADE FOR AUSTRIA

16. 7. 2025 A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health. The Austrian Broadcasting Corporation (ORF), the Association of Austrian Private Broadcasters… Continue reading MADE IN AUSTRIA – MADE FOR AUSTRIA

ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

12. 7. 2025 Less than half of students over the age of 18 believe that Czech media are trustworthy, while 10% hold the opposite view, according to a survey by GTS Alive, published by ISIC. Czech media are trustworthy in the eyes of only 40% of Czech students over the age of 18, with 10% holding the opposite… Continue reading ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

24. 6. 2025 In a decisive shift away from legacy broadcast-only models, ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform as a core pillar of its distribution architecture, publishing full-length episodes, launching thematic channels, and… Continue reading ITV EMBRACES YOUTUBE AS A STRATEGIC DISTRIBUTION AND COMMERCIAL CHANNEL

THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

29. 5. 2025 What will the European Media Freedom Act (EMFA) bring? A discussion at the Journalists’ Forum examined what the new legislation will bring. The European Media Freedom Act (EMFA), which will come into force in August this year, should lead to greater media independence across the European Union. What the new legislation actually brings and what… Continue reading THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER

21. 5. 2025 Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement… Continue reading ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

29. 4. 2025 This spring, the Association of Commercial Television is celebrating eight years since its founding. It continues to be actively involved in the fight against Internet piracy, where it has achieved significant success in recent years, and is also fulfilling its other goals, such as raising awareness of television as a powerful and effective advertising medium… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

25. 4. 2025 The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen. Most Czechs are still reluctant to pay for online news. This is according to new… Continue reading STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

AD MANAGER BY RTL ADALLIANCE – A UNIQUE GATEWAY TO EUROPE’S PREMIUM DIGITAL VIDEO INVENTORY

17. 4. 2025 A unique gateway to Europe’s premium digital video inventory RTL AdAlliance has introduced AdManager, a self-service advertising platform that enables advertisers to directly purchase premium digital video inventory across multiple European markets. The platform consolidates access to Connected TV (CTV), Broadcaster Video-On-Demand (BVOD), and online video inventory within a single, user-friendly interface. It’s a first-of-its-kind… Continue reading AD MANAGER BY RTL ADALLIANCE – A UNIQUE GATEWAY TO EUROPE’S PREMIUM DIGITAL VIDEO INVENTORY

A VEVO & CHANNEL 4 STUDY – UNLOCKING THE POWER OF PREMIUM

17. 4. 2025 Amid ongoing industry discussions around the definition of premium content and the role of global streaming platforms within the broader “TV” ecosystem, Vevo, the world’s leading music video network, which distributes the largest network of premium music channels on YouTube, has released a new study. The research conducted by Amplified Intelligence offers valuable insights into… Continue reading A VEVO & CHANNEL 4 STUDY – UNLOCKING THE POWER OF PREMIUM

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That’s according to a new report detailing media digital trends from Deloitte. The media industry is undergoing fundamental changes and is at a crossroads, according to a new report from Deloitte,… Continue reading PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

THE MAGIC OF REPETITION: MAXIMISING THE IMPACT OF ADVERTISING

26. 3. 2025 In a world where distractions are everywhere, grabbing consumers’ attention feels like trying to catch lightning in a bottle. From scrolling through social media while watching TV to listening to the radio while driving, consumers are often distracted. This presents a unique challenge for advertisers: how can we connect with an audience immersed in multitasking?… Continue reading THE MAGIC OF REPETITION: MAXIMISING THE IMPACT OF ADVERTISING

TELETEST 2.0: AUSTRIA’S NEXT-GEN TV MEASUREMENT

21. 3. 2025 Teletest 2.0 is Austria’s new TV measurement system, developed by AGTT, which significantly enhances the way TV viewership and ad reach are measured. It introduces a new audience panel with 100,000 synthetic people meter participants, significantly increasing accuracy and depth of audience measurement, enabling real-time data collection and improving data quality across the Austrian television… Continue reading TELETEST 2.0: AUSTRIA’S NEXT-GEN TV MEASUREMENT