Tag: media
THE MASKED SINGER: DPG MEDIA AND JBC’S CREATIVE COLLABORATION
15. 2. 2024 While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The companies pulled off a successful collaborative campaign combining the fame of The Masked Singer competition with the launch of an exclusive clothing collection.
HOW TO MAP MEDIA QUALITY FOR PHYSICAL AND MENTAL MEASURES
2. 2. 2024 EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.
ATTENTION METRICS: MEDIA & SPORTS, HEALTH & PHARMA, EDUCATION SCORE HIGHEST, STUDY FINDS
15. 1. 2024 DoubleVerify, which sees more than 65 billion impressions weekly, on Tuesday released its first global report on attention metrics from the DV Attention Lab.
TOOLKIT: MARKETERS GEAR UP FOR A BRIGHTER 2024
7. 12. 2023 Despite very real concerns about the economy, the majority of marketers around the world are optimistic and expect business to be better next year than this, according to a new WARC report. The Voice of the Marketer 2024 is a deep dive into The Marketer’s Toolkit survey data of 1,400+ marketers worldwide. Key findings Marketers are optimistic despite economic worries Two-thirds (64%) of marketers indicated that economic recession will have the biggest impact on marketing strategies in 2024, while 41% highlighted inflation and the cost-of-living crisis.
IMS’S UNILEVER CAMPAIGN BRINGS TV AND RADIO TOGETHER
26. 10. 2023 Background information In this business case study, we discuss IMS’s TV and radio campaign for Unilever that tapped into the complementarity of these two mass media. Following the launch of a radio audience measurement by Kantar Media in Uzbekistan, the interest in radio increased among clients that finally could have reliable radio figures alongside the TV ones. Thanks to this new measurement radio can now be used as an effective tool to help TV campaigns reach the audience that does not watch TV on a regular basis.
MARKETERS ARE ‘ENERGISED’ BY FUTURE POSSIBILITIES
27. 9. 2023 After a few years when marketers were understandably focused on the present – addressing the multiple issues thrown up by the pandemic and its aftermath – new research indicates that they are now looking to the future and are “energised by its possibilities”.
STATEMENT OF PROFESSIONAL PUBLISHING ASSOCIATIONS ON THE PROPOSED “MAJOR MEDIA AMENDMENT”
20. 9. 2023 Czech publishers represented in professional associations SPIR (Association for Internet Development) and UV (Union of Publishers) demand an expert discussion on the financing of public media and their role alongside commercial media. They criticise the fact that the introduction of the amendment to the acts on Czech Television, Czech Radio, and radio and television fees (the so-called major amendment on public service media) was not preceded by any professional discussion with the media sector and that the proposal skews the balance between commercial and public service news publishers.
EFFIE IS OPENING APPLICATIONS
27. 6. 2023 Effie, the biggest domestic advertising and marketing effectiveness competition, is now open for entries.
HOT TAKES: HOW WILL AI AFFECT THE TELEVISION INDUSTRY?
20. 6. 2023 ChatGPT and its cousins took the world by storm this year, introducing the world to the wonders of generative AI and large language models.
GWI STUDY: GLOBAL MEDIA LANDSCAPE
9. 6. 2023 GWI has unveiled its new report on global media consumption.
CONCERNS ABOUT MEDIA INDEPENDENCE IN CENTRAL EUROPEAN COUNTRIES HAVE INCREASED
2. 5. 2023 Results of a survey of public opinion on media freedom in Poland, the Czech Republic, Slovakia and Hungary presented by the committee for editorial independence with the support of Reporters without borders and the Bakala foundation. It was carried out by the Median agency.
TV MOBILE FIRST’ – HARNESSING THE LESSONS FROM SOCIAL NETWORKS
24. 4. 2023 With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.
8 ANALYST PREDICTIONS ON THE FUTURE OF CHATGPT AND GENERATIVE AI IN MARKETING AND RETAIL
21. 4. 2023 “[AI] really does raise the bar in terms of what people are going to expect from you,” our analyst Jeremy Goldman said on our recent “ChatGPT and Generative AI” panel.
TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS
16. 3. 2023 The average daily time spent with media has increased by almost a quarter over the past five years, according to a new report from GWI. Users worldwide spend most of their time watching social media and linear TV.
MEDIA FIND THEIR WAY IN THE COOKIE-FREE ERA: CASHBACK AND FIRST-PARTY DATA
7. 2. 2023 Selling online advertising will soon have to do without third-party cookies. The media are therefore looking for ways to maintain or even improve the quality of ad space and make the most of it. This was discussed at the SAS meeting.
MARKETING IN A RECESSION – HOW COMS CAN MANAGE SPENDING WITHOUT HARMING THE BRAND
24. 1. 2023 Whether or not we’re in a recession, many B2B marketers are acting like we are. Budget and staff reductions are in the headlines daily, particularly for tech companies. Seeing shades of 2008, CMOs are hunkering down, trying to do more with less.
CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT
30. 12. 2022 No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well.
MEDIA PLANNERS ‘MUST PLAN FOR BOTH ACTIVE AND PASSIVE ATTENTION’
21. 9. 2022 Media planners need to balance planning for both active and passive attention or risk limiting scale and incurring incremental costs, Radiocentre’s Tuning In conference heard.