EFFECTIVENESS COMES WITH THE CONFIDENCE TO INVEST

8. 9. 2022 Marketing effectiveness is driven by courage, focus and tenacity, rather than a quest for efficiency.

WHAT DOES THE RISE IN ENERGY PRICES MEAN FOR THE BROADCAST INDUSTRY?

5. 9. 2022 TVBEurope speaks to a number of vendors to find out how they are preparing for the price rises, and what impact they think it will have on the broadcast industry as a whole.

MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR

19. 5. 2022 Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.

MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA

3. 5. 2022 Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles, such as media sustainability, to avoid regulatory conflicts and lack of coherence that negatively impact the media landscape. The EMFA should be an opportunity to develop a more holistic approach to media pluralism.

RESEARCH: CZECHS CONSIDER MEDIA INDEPENDENCE IMPORTANT

26. 4. 2022 Research in the Visegrad Four countries found that the public supports EU measures on media freedom.

HOW STRATEGISTS SHOULD DEPLOY EMOTIONAL INTELLIGENCE

21. 4. 2022 Stategists may be known for their intellectual chops but the very best use empathy in several different ways in order to build deeper, better communications, writes We Are Social CSO Harvey Cossell.

ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTER

21. 4. 2022 Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.

ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR

17. 3. 2022 According to data from Nielsen Admosphere monitoring, the first two months of this year are significantly better than January and February 2021 in terms of total advertising investment in media.

TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT

21. 2. 2022 TV Nova tops the ranking of media companies operating in the Czech Republic in terms of revenue, Seznam in terms of profit.

CZECHS AND ADVERTISING 2022: ADVERTISING SATURATION ON SOCIAL MEDIA IS GROWING

4. 2. 2022 Czech users' sense of oversaturation from the level of advertising on social networks is increasing. This is especially true for Facebook and YouTube, the Czechs and Advertising 2022 study found.

TRUST RESEARCH: WHICH ADVERTISING CHANNELS DO CZECHS TRUST?

3. 2. 2022 In the autumn of 2021, the research company Nielsen conducted a multinational study Trust in Advertising, primarily focused on the trust of the inhabitants of the surveyed countries in various communication channels. Martin Chalupník from Nielsen Admosphere writes about the study.

MEDIA INVESTMENTS SURPASSED LAST YEAR’S VOLUMES IN NOVEMBER

17. 12. 2021 In this year’s eleven months, all media types show higher volumes of ad investments than in the comparable period last year.

AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021

21. 7. 2021 According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year.

UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

13. 7. 2021 Diversity and Inclusion are major themes for advertisers right now, as the last few years have made it plain how poorly marginalised communities feel they have been represented in traditional advertising. Across every channel and sector there’s an interest in representing diversity better, more authentically, but also more effectively. We’ve all seen ads which feel tokenistic, stereotyped or embarrassing, and there can be a fear of getting it wrong.

ANALYSIS: THE STATE OF THE TV ADVERTISING MARKET IN 2020

3. 12. 2020 TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.

TRADITIONAL TV ADVERTISING IS GROWING – UNLIKE NEWSPAPERS

29. 11. 2020 A mistake is often made by the Silicon Valley “insiders” when they lump all traditional media into one big (failing) bucket. Newspaper advertising in print has been decimated, but TV advertising has actually held up quite well, even during the pandemic. While we are all watching a lot of Netflix (NFLX -0.6%), advertisers know that millions of consumers are watching traditional broadcast and cable TV every hour of every day.

EGTABITE 318: VIDA – UNITED MEDIA’S UNIQUE ADDRESSABLE PLATFORM

6. 11. 2020 This week’s egtabite puts the spotlight on United Media’s latest innovation in the field of addressable advertising: VIDA (Video Dynamic Advertising). The sales house, which operates in Serbia, Croatia, Slovenia, Bosnia, Herzegovina and Montenegro, with headquarters in Luxembourg, officially launched the platform in June 2020 to leverage the scale and quality of linear TV and combine it with the targeting and measurement of digital.

EGTABITE 316: DPG MEDIA’S VTM GO OR YOUTUBE: WHO WINS THE ONLINE VIDEO BATTLE?

20. 10. 2020 In this week’s egtabite we take a look at Belgium DPG Media’s online video platform, VTM GO. By employing eye-tracking, physiological measures, and qualitative inputs, DPG put its platform to the test against YouTube by assessing viewers’ attention and ad acceptance. In summary, the research study revealed that VTM GO obtains a higher level of attention to content than YouTube, and ads receive much higher attention and are better accepted.