BINET AND DAVIS: MARKETERS WATCH ROI, BUT BUDGET SIZE IS MORE IMPORTANT

17. 10. 2025 Larger budgets have eight times more impact on effectiveness than focusing on campaign return on investment (ROI). That’s according to new research from the IPA, led by Les Binet and Will Davis. The new research reveals a disconnect between what really drives marketing effectiveness and what marketers believe. That’s one of the conclusions of new… Continue reading BINET AND DAVIS: MARKETERS WATCH ROI, BUT BUDGET SIZE IS MORE IMPORTANT

COMPANIES WANT MORE FROM MARKETING THAN CAMPAIGNS, RESEARCH SHOWS

2. 10. 2025 Marketing directors are often co-responsible for the growth of companies. A third of respondents consider them key players. They should therefore focus more on growth strategies, according to research from Confess Research presented at Brand Management. The survey of more than 100 companies with in-house marketing teams found that 76% of respondents attribute responsibility for… Continue reading COMPANIES WANT MORE FROM MARKETING THAN CAMPAIGNS, RESEARCH SHOWS

CREATIVITY IS IMPORTANT, BUT WHAT DOES GOOD CREATIVITY ACTUALLY MEAN?

26. 9. 2025 Up to 85% of marketers believe that creativity is the key to success, but only 59% know what good creativity actually means, according to the survey. 83.5% of marketers believe that creativity is the key to advertising performance, but only 58.5% of respondents agree within their team on exactly what good creative is. That’s according… Continue reading CREATIVITY IS IMPORTANT, BUT WHAT DOES GOOD CREATIVITY ACTUALLY MEAN?

CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

22. 9. 2025 AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them. Twenty years of innovations that have changed media, marketing and audience behavior, and now a new wave is coming… Continue reading CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS

21. 9. 2025 “Younger marketing people may be more inclined to favor nothing but social media,” notes Matt Sunshine, CEO at The Center for Sales Strategy. Yet, while they do favor social media, Sunshine finds they may be interested in their older counterparts in good ol’ traditional, linear media channels. That finding was shared in a “Chart of the Week”… Continue reading YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS

THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

17. 9. 2025 Paid promotion by influencers is trusted by 39% of those who have an opinion on such posts. But more than three-fifths do not trust such promotion, according to research by ResSolution Group. The majority of the population (61%) do not trust paid promotion by influencers, ResSolution Group research shows. Specifically, 54% tend to distrust such… Continue reading THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

15. 9. 2025 The 12th annual Fenix Awards gala will be held on October 2. The Fenix Awards are changing the date of their 12th annual awards gala. It will now take place on October 2, in Prague’s SaSaZ. The shortlist will be published on 25 September. The competition is shifting from an industry competition focused on marketing… Continue reading THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

11. 9. 2025 In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

10. 9. 2025 Forum Media is the largest event on marketing, communication and business in the Czech Republic. This year it takes place on 25 November at the O2 universum. It is a prestigious event where all those who make a difference in the world of marketing and communication will meet on one day and in one place.… Continue reading FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

5. 9. 2025 American brands are accustomed to the glow of their native country around the world, but in a newly contentious international situation, brands are having to adapt to a more problematic political and cultural context. Why Brand USA matters US soft power remains, as it continues to top Brand Finance’s Global Soft Power Index, but there… Continue reading DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

15. 8. 2025 Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down. With shopping habits divided by generation and income, retailers must stay flexible, personalize offers,… Continue reading WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

MICHAL VODÁK APPOINTED MARKETING DIRECTOR OF THE PRIMA GROUP

12. 8. 2025 Michal Vodák is taking over marketing management at the Prima Group. He is replacing Aleš Pýcha, who will now head Prima Solootions. The Prima Group is planning changes to its marketing and communications team, effective September 1. Marketer Michal Vodák is taking over as Chief Marketing Officer (CMO). He replaces Aleš Pýcha, who after more… Continue reading MICHAL VODÁK APPOINTED MARKETING DIRECTOR OF THE PRIMA GROUP

STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 A new report from the National Advertising Division reveals the trust gap. Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National Programs. NAD’s report is based on a survey of 3,700 consumers aged 18 to 65 conducted with The Benchmark Company. NAD commissioned the… Continue reading STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

2. 8. 2025 As parents prepare their kids for the new school year, they’re tightening budgets, reusing last year’s supplies, and looking for ways to efficiently check off their lists. “It’s a really expensive time of year, and people consistently underestimate the amount it costs,” said Gillian MacPherson, vice president of product and customer insights at Epsilon. “Back-to-school… Continue reading PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

2. 8. 2025 Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout. Today, the internet is full of generic content. Mass marketing communication, where one message tries to reach everyone, is gradually losing its effectiveness. Yet companies continue to spend millions… Continue reading MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

31. 7. 2025 People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with perceived scarcity can be effective in motivating people to buy. The study – conducted in China and published by Elsevier – makes… Continue reading STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY

30. 7. 2025 With the development of artificial intelligence, more and more AI influencers are emerging. However, brands that use them are not guaranteed consumer interest. The trend of virtual influencers may not be entirely new, but with the development of AI, their appearance and behaviour in the online space is improving. However, people are reacting to them… Continue reading AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY

EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

28. 7. 2025 This year’s Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication. There are only a few weeks left until the deadline for this year’s Effie Awards. Organized by the Association of Communication Agencies for the 28th time, this year’s competition responds… Continue reading EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG