COMPANIES ARE SPENDING HUNDREDS OF THOUSANDS ON MARKETING, BUT THE RETURN ON INVESTMENT IS FALLING

26. 6. 2026 Marketing costs are rising, competition from both local and low-cost Asian rivals is becoming increasingly fierce, and maintaining a healthy profit margin is a challenge. Online shops that base their decisions on data are the most successful in this regard. Advertising may be more expensive, but those who best understand how their customers make decisions are still able to grow healthily today.

BRANDS ARE HEADING TO FESTIVALS, METRONOME AND ŠPALÍČEK ARE PLAYING THIS WEEKEND

20. 6. 2026 The festival season attracts more than just music fans. Brands are capitalising on partnerships with Metronome and Valašský špalíček.

COMMUNICATION SUMMIT: ADVERTISING IS THREATENED BY CREATIVE LAZINESS; WE MUST NOT GIVE UP ON THINKING

15. 6. 2026 Generative AI tools speed up content creation and save time, but there is a risk that they will lead to uniformity in output and a decline in critical thinking. At this year’s Communication Summit, there was a discussion on how to use AI as an assistant, rather than as an autopilot for marketing communications.

FORUM MEDIA WILL BRING IN EXPERTS IN MORE THAN JUST DIGITAL MARKETING

4. 6. 2026 The world of marketing is on the cusp of a fundamental transformation. Brands have long since ceased to compete merely for customers’ attention; increasingly, they are also vying for trust, cultural relevance and the ability to thrive in a world dominated by algorithms, platforms and artificial intelligence. These topics will also be addressed at this year’s Forum Media 2026 conference, which will take place on 10 November at the O2 Universum in Prague.

THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (2/2)

22. 5. 2026 The strategic response: the TV advertising paradox.

ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC

5. 5. 2026 Although ESG adverts are, on average, less effective at capturing attention than standard campaigns, they can significantly boost interest in the topic being communicated, according to new research by Ipsos. The data also confirms growing consumer scepticism towards sustainability claims and a shift in how people define ‘green’ products.

THE MARKETING COMMUNICATIONS MARKET GREW BY TEN PERCENT LAST YEAR. THIS YEAR, IT IS MORE CAUTIOUS

27. 4. 2026 Growth in the Czech marketing communications market in 2025 was driven not only by media channels but also, to a significant extent, by non-media channels, according to an expert report by the AKA.

TV BOOSTS AD RECALL BY 8.7× WHEN PAIRED WITH SEARCH

8. 4. 2026 New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower funnel results when combined.

WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands?

ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

7. 4. 2026 Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats.

BRANDS ADOPT ‘NO AI’ DISCLAIMERS TO STAND OUT AMID THE SLOP

6. 4. 2026 Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI.

BERNARD, ROHLÍK OR BOUČEK, KOTEK AND PRACHAŘ HAVE THEIR APRIL FOOLS’ JOKES

1. 4. 2026 Onthe first day of April, some companies have once again come up with special pranks. This year, for example, they’re promoting beer with gherkin brine, parking combat boots and testicle ointment.

THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

1. 4. 2026 According to the Contagious Radar report, the current model of the advertising industry will not stand the test of time in an era of rapidly advancing artificial intelligence.

IN AN ATTENTION ECONOMY, TV ADS STILL MAKE THE STRONGEST MEMORIES

1. 4. 2026 As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Fragmentation has not only multiplied the number of touchpoints, but it has also intensified the competition for consumer focus.

TV WAS ALWAYS PERFORMANCE. WE JUST FORGOT HOW TO PROVE IT

27. 3. 2026 Let’s move beyond the idea of “brand vs performance” and instead focus on what drives growth across the whole advertising ecosystem, writes WPP Media Solutions’ SVP.

ALDI HAS WON OVER YOUNG CUSTOMERS. THE TV BRAND HAS BECOME A ‘VIRAL’ HIT ONLINE

27. 3. 2026 Aldi has changed its approach to marketing, moving away from traditional media in favour of entertaining and unexpected content on social media. Thanks to this strategy, it has managed to reach the hard-to-reach group of young, childless customers, increase engagement and significantly boost business results, Darren Hawkins explained at OmniConnect.

AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026

22. 3. 2026 Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is emerging as the key driver of growth, according to a new report by EACA and Advertising Week entitled “AI Forecasts & Predictions for 2026”.

BEYOND THE MYTHS: UNLEASHING THE POWER OF STREAMING TV IN THE RAPIDLY EVOLVING TV LANDSCAPE

20. 3. 2026 The advertising world is at an inflection point. Over the past few years, consumers have shifted to streaming media in record numbers, reshaping how they discover, engage with, and ultimately buy from brands.