YOUNGER MARKETERS OPEN TO INCREASING RADIO, TV AD BUDGETS

21. 9. 2025 | 1 min read “Younger marketing people may be more inclined to favor nothing but social media,” notes Matt Sunshine, CEO at The Center for Sales Strategy. Yet, while they do favor social media, Sunshine finds they may be interested in their older counterparts in good ol’ traditional, linear media channels.

THE MAJORITY OF THE POPULATION DISTRUSTS PAID INFLUENCER PROMOTION

17. 9. 2025 | 2 min read Paid promotion by influencers is trusted by 39% of those who have an opinion on such posts. But more than three-fifths do not trust such promotion, according to research by ResSolution Group.

THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

15. 9. 2025 | 1 min read The 12th annual Fenix Awards gala will be held on October 2.

UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE

11. 9. 2025 In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What had long been a static object suddenly became playful and memorable, blending digital advertising with real-world interaction.

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

10. 9. 2025 | 1 min read Forum Media is the largest event on marketing, communication and business in the Czech Republic. This year it takes place on 25 November at the O2 universum.

DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

5. 9. 2025 | 2 min read American brands are accustomed to the glow of their native country around the world, but in a newly contentious international situation, brands are having to adapt to a more problematic political and cultural context. Why Brand USA matters US soft power remains, as it continues to top Brand Finance’s Global Soft Power Index, but there are signs of movement: in June a Morning Consult poll found that international opinions of the US were in retreat while China’s favourability is in the ascendant.

ADS ARE LOUD, FLASHY, AND IN-YOUR-FACE. EXCEPT THESE ONES

25. 8. 2025 | 5 min read Brands like Whisker, Calm, and Angel Soft are using ad breaks to offer moments of relief from overstimulation.

WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

15. 8. 2025 | 3 min read Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down.

MICHAL VODÁK APPOINTED MARKETING DIRECTOR OF THE PRIMA GROUP

12. 8. 2025 | 3 min read Michal Vodák is taking over marketing management at the Prima Group. He is replacing Aleš Pýcha, who will now head Prima Solootions.

STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 | 3 min read A new report from the National Advertising Division reveals the trust gap.

PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

2. 8. 2025 | 4 min read As parents prepare their kids for the new school year, they’re tightening budgets, reusing last year’s supplies, and looking for ways to efficiently check off their lists.

MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

2. 8. 2025 | 7 min read Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout.

STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

31. 7. 2025 | 2 min read People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with perceived scarcity can be effective in motivating people to buy.

AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY

30. 7. 2025 | 3 min read With the development of artificial intelligence, more and more AI influencers are emerging. However, brands that use them are not guaranteed consumer interest.

EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

28. 7. 2025 | 3 min read This year's Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication.

WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

23. 7. 2025 | 7 min read You have a great product, there's no doubt about that. People who try it come back to you. You have good reviews. But still, no one really knows you. How is that possible, and what can you do about it? This dilemma is faced by many smaller and emerging brands, writes Vojtěch Prokeš.

STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

22. 7. 2025 | 3 min read Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute.

NOVA WILL BROADCAST MOTOGP ON ITS MAIN CHANNEL, TV NEWS WILL BE BROADCAST FROM THE SQUARE

18. 7. 2025 | 2 min read Selected MotoGP races will also be broadcast on TV Nova's main channel. A special broadcast of Televizní noviny (TV News) will also be prepared directly from the square in Brno.