JAKUB FOLAUF IS THE NEW MARKETING DIRECTOR OF THE NOVA GROUP

16. 7. 2025 | 2 min read The current marketing director of the Nova Group, Jakub Strýček, is moving to the parent company CME. He will be replaced by Jakub Folauf, who has been working at Nova since 2021.

CZECHS LIKE BRAND MASCOTS, BUT THEY DON’T CONVINCE THEM TO BUY

11. 7. 2025 | 4 min read Brand mascots are generally liked by Czechs in advertisements, but they don't usually convince them to buy, according to the results of a representative survey by MNForce.

DEFENDING MARKETING, AI, CREATIVITY AND BRAND BUILDING. THE #HOLKYZMARKETINGU CONFERENCE IS COMING

22. 6. 2025 | 2 min read How to build a strong brand from scratch? How to change the internal perception of marketing from an expense to an investment? And how to use AI in advertising without killing creativity? These are the questions that will be answered first-hand at the #HolkyzMarketingu conference.

TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE

13. 6. 2025 | 2 min read TV Nova will visit a total of nine cities from the end of June to the first week of October as part of its Den s Novou roadshow.

COMPANIES ARE BACKING OUT OF PRIDE SPONSORSHIP. INCLUSION IS BEING REPLACED BY FEAR OF POLITICAL CONSEQUENCES

8. 6. 2025 | 3 min read June, the month of LGBT+ celebrations, is much quieter than usual in the United States this year. A number of major brands have decided to withdraw or significantly reduce their sponsorship of Pride festivals and other events.

HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?

6. 6. 2025 | 5 min read Alcohol as a health drink or the key to success for women. Oldřich Vávra from the Department of Marketing at the University of Economics in Prague focuses on how advertising and marketing of alcoholic beverages have evolved.

IS TV ADVERTISING STILL EFFECTIVE IN 2025?

3. 6. 2025 | 5 min read How can you ensure your campaigns deliver maximum ROI? Let's dive into the science behind successful TV advertising and explore why behavioral methods provide better insights than traditional ad testing approaches.

THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS

28. 5. 2025 | 4 min read Marcus Collins, author of For the Culture, introduced himself to the Prague audience. In his book, he argues that real cultural engagement is the most powerful tool for influencing human behaviour.

NEW SURVEY: GLOBAL MARKETING BUDGETS STAGNATE

21. 5. 2025 | 2 min read This year, marketers are faced with the question of how to achieve growth without increasing budgets. The key answer seems to be technology-enabled productivity, particularly AI and data analytics.

COMMUNICATIONS SUMMIT ATTRACTS VISITORS TO THE “BIGGEST SPRING CONFERENCE” IN PRAGUE

19. 5. 2025 | 1 min read The theme of this year's Communication Summit conference is: Why should they believe you?!

APPLE REMAINS THE MOST VALUABLE BRAND. WHAT DO THE NEW RANKINGS SHOW?

16. 5. 2025 | 4 min read Since 2006, the value of the Global Top 100 has increased by more than $9.3 trillion and currently stands at $10.7 trillion.

CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION

12. 5. 2025 | 14 min read How can you remain relevant in a digital world where a high-quality product is no longer enough? The key lies in data, authenticity, consistent work with the community and the courage to adapt to new technologies, according to the Content First conference.

BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

18. 4. 2025 | 8 min read What are the most common mistakes small brands make when they want to break through? Vojtěch Prokeš from Behavia talked about them at the Coffee and Marketing meeting.

BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

9. 4. 2025 | 11 min read How successful was the rebranding of Košík and what is next for Partners Banka and Pokáč. This was also heard at this year's Brandstorming conference.

CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

4. 4. 2025 | 6 min read Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup.

SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

4. 4. 2025 | 5 min read The Coca-Cola Company is coming again with its legendary "Share a Coca-Cola" campaign. This time, it's calling on members of the younger generations in particular to meet in the real world. Read about the new campaign in the next issue of MAM, where the company's marketing director Jakub Loos talks about it.

PRIMA CREATES ITS OWN CREATIVE DIVISION, REPLACES STUDIO DEPARTMENT

31. 3. 2025 | 3 min read The creation of an in-house creative division within the Prima Group's marketing team is expected to bring financial and time savings and reflect the transformation of the formerly television group into a comprehensive media house. The cooperation with Studio Department is coming to an end.

PLAYFUL CONSISTENCY: THE SECRET TO SUPER EFFECTIVE ADVERTISING

12. 3. 2025 | 5 min read In advertising, we often over-emphasize the importance of novelty—the newer, the sexier, right? Wrong!