Tag: marketing
HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?
6. 6. 2025 | 5 min read Alcohol as a health drink or the key to success for women. Oldřich Vávra from the Department of Marketing at the University of Economics in Prague focuses on how advertising and marketing of alcoholic beverages have evolved.
IS TV ADVERTISING STILL EFFECTIVE IN 2025?
3. 6. 2025 | 5 min read How can you ensure your campaigns deliver maximum ROI? Let's dive into the science behind successful TV advertising and explore why behavioral methods provide better insights than traditional ad testing approaches.
THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS
28. 5. 2025 | 4 min read Marcus Collins, author of For the Culture, introduced himself to the Prague audience. In his book, he argues that real cultural engagement is the most powerful tool for influencing human behaviour.
NEW SURVEY: GLOBAL MARKETING BUDGETS STAGNATE
21. 5. 2025 | 2 min read This year, marketers are faced with the question of how to achieve growth without increasing budgets. The key answer seems to be technology-enabled productivity, particularly AI and data analytics.
COMMUNICATIONS SUMMIT ATTRACTS VISITORS TO THE “BIGGEST SPRING CONFERENCE” IN PRAGUE
19. 5. 2025 | 1 min read The theme of this year's Communication Summit conference is: Why should they believe you?!
APPLE REMAINS THE MOST VALUABLE BRAND. WHAT DO THE NEW RANKINGS SHOW?
16. 5. 2025 | 4 min read Since 2006, the value of the Global Top 100 has increased by more than $9.3 trillion and currently stands at $10.7 trillion.
CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION
12. 5. 2025 | 14 min read How can you remain relevant in a digital world where a high-quality product is no longer enough? The key lies in data, authenticity, consistent work with the community and the courage to adapt to new technologies, according to the Content First conference.
BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE
18. 4. 2025 | 8 min read What are the most common mistakes small brands make when they want to break through? Vojtěch Prokeš from Behavia talked about them at the Coffee and Marketing meeting.
BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS
9. 4. 2025 | 11 min read How successful was the rebranding of Košík and what is next for Partners Banka and Pokáč. This was also heard at this year's Brandstorming conference.
CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED
4. 4. 2025 | 6 min read Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup.
SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM
4. 4. 2025 | 5 min read The Coca-Cola Company is coming again with its legendary "Share a Coca-Cola" campaign. This time, it's calling on members of the younger generations in particular to meet in the real world. Read about the new campaign in the next issue of MAM, where the company's marketing director Jakub Loos talks about it.
PRIMA CREATES ITS OWN CREATIVE DIVISION, REPLACES STUDIO DEPARTMENT
31. 3. 2025 | 3 min read The creation of an in-house creative division within the Prima Group's marketing team is expected to bring financial and time savings and reflect the transformation of the formerly television group into a comprehensive media house. The cooperation with Studio Department is coming to an end.
PLAYFUL CONSISTENCY: THE SECRET TO SUPER EFFECTIVE ADVERTISING
12. 3. 2025 | 5 min read In advertising, we often over-emphasize the importance of novelty—the newer, the sexier, right? Wrong!
ONEPLAY FEATURES HES, ČECH AND OTHERS FROM VOYO AND O2 IN THE CAMPAIGN
7. 3. 2025 | 3 min read The campaign features an elevator that takes viewers through the different floors of Oneplay's entertainment and sports worlds.
THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS
14. 2. 2025 | 8 min read Valentine’s Day sparks lots of creative energy in the advertising world. And why not? It’s a prime chance to showcase sweet gestures, heartfelt stories, and sometimes a humorous spin on romance.
WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION
7. 2. 2025 | 4 min read People's attention spans have shrunk and marketers are literally fighting for seconds. What should creatives reach for and what should they try to engage with to make an ad have any impact at all?
HOW TO CAPTURE CONSUMER ATTENTION WITH YOUR AD CAMPAIGNS
6. 2. 2025 | 7 min read "Pay attention to me." Something shouts those words at your audience all day, every day. Every time they scroll their phones, ride the metro, or binge-watch a series, thousands of advertisers are clamoring for their attention.
SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE
5. 2. 2025 | 8 min read MAM presents a roundup of the spots vying for viewers' attention during the advertising show of the year. See who will score the advertising touchdown at Super Bowl LIX.