ALDI HAS WON OVER YOUNG CUSTOMERS. THE TV BRAND HAS BECOME A ‘VIRAL’ HIT ONLINE

27. 3. 2026 | 4 min read Aldi has changed its approach to marketing, moving away from traditional media in favour of entertaining and unexpected content on social media. Thanks to this strategy, it has managed to reach the hard-to-reach group of young, childless customers, increase engagement and significantly boost business results, Darren Hawkins explained at OmniConnect.

AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026

22. 3. 2026 | 13 min read Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is emerging as the key driver of growth, according to a new report by EACA and Advertising Week entitled “AI Forecasts & Predictions for 2026”.

BEYOND THE MYTHS: UNLEASHING THE POWER OF STREAMING TV IN THE RAPIDLY EVOLVING TV LANDSCAPE

20. 3. 2026 | 10 min read The advertising world is at an inflection point. Over the past few years, consumers have shifted to streaming media in record numbers, reshaping how they discover, engage with, and ultimately buy from brands.

BLACKPINK, BTS AND THE ART OF SELLING ANYTHING. HOW IDOLS BECAME A GLOBAL ADVERTISING PHENOMENON

17. 3. 2026 | 16 min read BLACKPINK released their new EP Deadline on 27 February 2026. It is their first group project since the 2022 album Born Pink and also the first outcome of renewed group activity following a four year solo hiatus. The comeback of a group that ranks among the most commercially leveraged acts in the history of K pop provides an ideal opportunity for deeper reflection: why are Korean pop idols such irresistibly powerful advertising tools, and how has their relationship with television advertising evolved from a local phenomenon into a global strategy adopted by multinational corporations?

MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

9. 3. 2026 | 3 min read Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference.

MARKETING MUST ATTRACT NEW CUSTOMERS. NOT JUST CONVERT THOSE WHO ARE READY

3. 3. 2026 | 4 min read Marketing is not just about optimising performance, but about systematically working on long-term brand growth by acquiring new customers and building mental and physical accessibility. Steffen Saemann and Štefan Sarvaš agreed on this at the Czech Online Expo conference.

IT’S NEVER TOO EARLY: WHAT’S AHEAD FOR THE 2026 HOLIDAY SEASON

23. 2. 2026 | 4 min read It's mid-February, which is actually when the full picture of the season comes into focus.

HOW LUNAR NEW YEAR BECAME A MARKETING MOMENT

17. 2. 2026 | 5 min read The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.

WHAT STOPPED WORKING IN MARKETING—AND WHAT LEADERS ARE DOING INSTEAD

11. 2. 2026 | 6 min read Across marketing, a quiet reckoning is underway. Practices that once felt settled are no longer delivering the same returns. As platforms evolve, audiences fragment and cultural cycles compress, many of the industry’s most familiar playbooks are starting to show cracks.

MARKETING TRENDS 2026: WHY IS TRUST MORE IMPORTANT THAN THE AMOUNT OF CONTENT?

10. 2. 2026 | 6 min read How can you succeed in an era when artificial intelligence is producing a flood of content, while consumers are more distrustful and protective of their data? Experts answered this question at the WPP Media webinar. They presented key trends that will shape marketing in 2026. According to them, the future does not belong to the reckless deployment of technology, but to the strategic building of trust and authenticity.

MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.

4. 2. 2026 | 8 min read Marketing expert Mark Ritson focused his commentary on Czech Christmas campaigns and how January campaigns are failing.

CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

28. 1. 2026 | 2 min read Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA.

IAB: U.S. AD SPEND TO SPIKE BY 9.5% IN 2026 AS AI POWERS MARKETING EFFORTS AND LINEAR TV DECLINES

28. 1. 2026 | 5 min read AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported.

THE IMPORTANCE OF SMALL AND MEDIUM-SIZED INFLUENCERS IS GROWING

23. 1. 2026 | 4 min read Audience size is no longer the main measure of success, and the importance of small and medium-sized influencers is growing.

HOW FRAMING TIME CHANGES WHAT PEOPLE THINK SOMETHING IS WORTH

21. 1. 2026 | 4 min read The way in which time is framed in relation to a service or product, such as the age of a whisky, influences people’s perception of its value, says new research, and how brands use this to their advantage will depend on what they are trying to sell.

OVERVIEW OF EVENTS IN MARKETING IN 2025

31. 12. 2025 | 6 min read AI has become an integral part of marketing this year, but brands are also relying on other innovations.

LABUBU, DUBAI CHOCOLATE OR SIX SEVEN. WHAT POPULAR TRENDS DID THE PAST YEAR BRING?

27. 12. 2025 | 2 min read As 2025 draws to a close, new trends have sprung up everywhere. You’ll find Labubu soft toys in almost every toy shop, whilst sports enthusiasts have taken a fancy to Stanley mugs. And those with a sweet tooth have fallen in love with Dubai chocolate, for example.

AMID MARKETING’S AI OBSESSION, SOME CONSUMERS ARE ‘EXCITED FOR REALITY’

10. 12. 2025 | 6 min read To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection.