BRANDS ADOPT ‘NO AI’ DISCLAIMERS TO STAND OUT AMID THE SLOP

6. 4. 2026 | 5 min read Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI.

BERNARD, ROHLÍK OR BOUČEK, KOTEK AND PRACHAŘ HAVE THEIR APRIL FOOLS’ JOKES

1. 4. 2026 | 4 min read Onthe first day of April, some companies have once again come up with special pranks. This year, for example, they’re promoting beer with gherkin brine, parking combat boots and testicle ointment.

THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

1. 4. 2026 | 4 min read According to the Contagious Radar report, the current model of the advertising industry will not stand the test of time in an era of rapidly advancing artificial intelligence.

IN AN ATTENTION ECONOMY, TV ADS STILL MAKE THE STRONGEST MEMORIES

1. 4. 2026 | 4 min read As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Fragmentation has not only multiplied the number of touchpoints, but it has also intensified the competition for consumer focus.

TV WAS ALWAYS PERFORMANCE. WE JUST FORGOT HOW TO PROVE IT

27. 3. 2026 | 4 min read Let’s move beyond the idea of “brand vs performance” and instead focus on what drives growth across the whole advertising ecosystem, writes WPP Media Solutions’ SVP.

ALDI HAS WON OVER YOUNG CUSTOMERS. THE TV BRAND HAS BECOME A ‘VIRAL’ HIT ONLINE

27. 3. 2026 | 4 min read Aldi has changed its approach to marketing, moving away from traditional media in favour of entertaining and unexpected content on social media. Thanks to this strategy, it has managed to reach the hard-to-reach group of young, childless customers, increase engagement and significantly boost business results, Darren Hawkins explained at OmniConnect.

AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026

22. 3. 2026 | 13 min read Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is emerging as the key driver of growth, according to a new report by EACA and Advertising Week entitled “AI Forecasts & Predictions for 2026”.

BEYOND THE MYTHS: UNLEASHING THE POWER OF STREAMING TV IN THE RAPIDLY EVOLVING TV LANDSCAPE

20. 3. 2026 | 10 min read The advertising world is at an inflection point. Over the past few years, consumers have shifted to streaming media in record numbers, reshaping how they discover, engage with, and ultimately buy from brands.

BLACKPINK, BTS AND THE ART OF SELLING ANYTHING. HOW IDOLS BECAME A GLOBAL ADVERTISING PHENOMENON

17. 3. 2026 | 16 min read BLACKPINK released their new EP Deadline on 27 February 2026. It is their first group project since the 2022 album Born Pink and also the first outcome of renewed group activity following a four year solo hiatus. The comeback of a group that ranks among the most commercially leveraged acts in the history of K pop provides an ideal opportunity for deeper reflection: why are Korean pop idols such irresistibly powerful advertising tools, and how has their relationship with television advertising evolved from a local phenomenon into a global strategy adopted by multinational corporations?

MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

9. 3. 2026 | 3 min read Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference.

MARKETING MUST ATTRACT NEW CUSTOMERS. NOT JUST CONVERT THOSE WHO ARE READY

3. 3. 2026 | 4 min read Marketing is not just about optimising performance, but about systematically working on long-term brand growth by acquiring new customers and building mental and physical accessibility. Steffen Saemann and Štefan Sarvaš agreed on this at the Czech Online Expo conference.

IT’S NEVER TOO EARLY: WHAT’S AHEAD FOR THE 2026 HOLIDAY SEASON

23. 2. 2026 | 4 min read It's mid-February, which is actually when the full picture of the season comes into focus.

HOW LUNAR NEW YEAR BECAME A MARKETING MOMENT

17. 2. 2026 | 5 min read The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.

WHAT STOPPED WORKING IN MARKETING—AND WHAT LEADERS ARE DOING INSTEAD

11. 2. 2026 | 6 min read Across marketing, a quiet reckoning is underway. Practices that once felt settled are no longer delivering the same returns. As platforms evolve, audiences fragment and cultural cycles compress, many of the industry’s most familiar playbooks are starting to show cracks.

MARKETING TRENDS 2026: WHY IS TRUST MORE IMPORTANT THAN THE AMOUNT OF CONTENT?

10. 2. 2026 | 6 min read How can you succeed in an era when artificial intelligence is producing a flood of content, while consumers are more distrustful and protective of their data? Experts answered this question at the WPP Media webinar. They presented key trends that will shape marketing in 2026. According to them, the future does not belong to the reckless deployment of technology, but to the strategic building of trust and authenticity.

MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.

4. 2. 2026 | 8 min read Marketing expert Mark Ritson focused his commentary on Czech Christmas campaigns and how January campaigns are failing.

CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

28. 1. 2026 | 2 min read Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA.

IAB: U.S. AD SPEND TO SPIKE BY 9.5% IN 2026 AS AI POWERS MARKETING EFFORTS AND LINEAR TV DECLINES

28. 1. 2026 | 5 min read AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported.