TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW

13. 4. 2022 | 2 min read Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years.

OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER

23. 2. 2022 | 5 min read IPTV operators consider it necessary that the change in the offer relating to skipping ads in the backview is discussed in the light of customer needs and that the discussion takes place across the market. TV Nova agrees with this.

ATO: ALMOST 7 MILLION CZECHS WATCH TV DAILY

20. 11. 2021 | 3 min read On the occasion of World Television Day, the ATO has published key TV viewing trends in the Czech Republic.

TV IS WATCHED MAINLY LIVE, IN DIGITAL ON DEMAND

16. 11. 2021 | 3 min read Live TV viewing remains the strongest type of linear TV viewing. TV content in the digital environment is watched most often on demand.

MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING

1. 11. 2021 | 7 min read Video advertising will be an integral part of TV ad sales of Media Club from 2022. Media Club wants to prevent losing ad GRPs in time-shifted viewing, describes Prima’s COO, Vladimír Pořízek.

PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN

5. 10. 2021 | 2 min read The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday.

IPTV VIEWERSHIP IS GROWING IN THE CZECH REPUBLIC. IT IS SECOND BEHIND TERRESTRIAL TV

22. 9. 2021 | 2 min read Five times more households receive a TV signal through the internet now than five years ago. This is one of the findings disclosed at the Digimedia conference on Wednesday.

THE CZECHS PAY AN AVERAGE OF CZK 354 PER MONTH FOR TV

22. 9. 2021 | 3 min read The findings of the Atmdedia Index project indicate that the number of people paying for the receipt of TV broadcasting is growing in the Czech Republic. On average, they pay CZK 354 per month to service providers. They predominantly appreciate the option to watch multiple stations. On the contrary, nearly half of viewers do not want to spend on TV broadcasting. The main reason is the sufficient offering of stations available in the digital terrestrial broadcasting.

BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR

9. 8. 2021 | 3 min read The Association of Television Organisations (ATO) is planning to move TV and video viewing measurement to a higher level. New developments in 2023-2027 should include cross-media measurement. Two research agencies sent their bids to the tender.

THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

3. 3. 2021 | 7 min read Only through the holistic and integrated management of all forms of TV media can advertisers achieve better measurement and greater effectiveness, writes Paul Evans. TV is not going anywhere, it’s going everywhere TV has come a long way since the very first commercial was aired over 80 years ago. It has innovated dramatically to create some of the most attention-commanding audience viewing experiences available to advertisers – whether we consider the quality of programming content offered, the different screens, devices and platforms where that content is available for consumption, or the emerging forms of data-fuelled, technology enabled addressability.

2021 WILL BE A ‘BUILD YEAR’ FOR ADDRESSABLE TV

18. 2. 2021 | 6 min read Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services.

RECORD TV RATING IN OCTOBER, TERRESTRIAL RECEPTION PREVAILS

22. 11. 2020 | 4 min read In terms of TV viewing, October 2020 has been the strongest of all months of October since the start of people meter measuring in 1997.